Customer Service Team

Your best friend in London


Who? prides itself on the quality of its customer service team. Based in central London, available seven days a week, and managed by a team of committed London experts. Our service is free. We do not feature any advertising so our advice remains impartial and based purely on what we know to be exceptional for all budgets and categories. If you are looking for a hotel we look forward to finding you the best deal and we genuinely appreciate your booking.



The Assistance Team are experts in helping plan your trip to London, including assistance in finding the most suitable London hotel, theatre tickets, visitor attractions, events, sightseeing tours, and much more.



We are here for you seven days a week. If you are in the UK, call us on our unforgettable freefone number: 0800-LONDON. Alternatively call 020 7437 4370. Or if you prefer, we can ring you back wherever you are in the world. You may also email us or use our live chat interface. Details of how to contact us appear on the top right of this page.



For the past 15 years we have been based in the very centre of London in the thick of the action; allowing us to serve you best.


Our network

We have built our own unique network which connects us directly to the suppliers we work with. This allows us to see live availability (not allocations) and place bookings instantly with the reservations systems of the services we book for you.


Free extras

We go the extra mile to ensure you get the best deals in the market. The lowest hotel rates guaranteed, the best products and services, handpicked and reviewed continuously, as well as our unique free gifts package which you receive with your booking including exclusive offers and huge discounts on great things in London town.


15 years experience was London's first full service internet site for visitors to London starting over 15 years ago. Our commitment to customer service and our local expertise has developed trust and loyalty with our users over the years and we look forward to helping you plan your visit.


Your best friend in London

We fully appreciate how important your trip to London is to you, and we know that through our enthusiasm and knowledge of this huge city we can help ensure you have a great time. Your loyalty means a lot to us and we are honored to assist you as your best friend in London.



Phone us from the UK:
020 7437 4370
Or we can call you for free
Call me back



Write to the London Experts


Live Chat

Advisors available now

Chat directly to a London Expert
Live Chat


90 Long Acre
Covent Garden


What our customers are saying about ...

Thanks so much, you are the very best!!

Susan Miami, USA


...Fabulous and super and we think you are great!

Timothy NJ, USA


We’ve always been faithfull to - very good services !

Laura France is a great service with great online customer service. Thanks!

Amy Germany


We received excellent service and we enjoyed our hotels. Thanks!

Pauline Canada


I am very satisfied with your offers. I find that you have always among the best value for money offers online



It's really so comforting dealing with you, you are great. thank you :)

Haneen Saudi Arabia answered all my prayers when booking a 3 weeks trip to London!

Brian USA


Congratualtions on your service!

Ricardo Brazil


Thanks,as a frequent user of londontown for years now, I have no problems or complaints whatsoever. The interactive hotel map is great and it makes chosing a hotel so easy and a joy to use. Keep up the good work!

John Van Arkelen


Thanking you so very much. Your service is fabulous!!! I will certainly use again for hotel bookings and recommend to family and friends.

Sharon Arizona, USA


Your help has taken a huge weight off my shoulders and I can't describe how much this means to me. You went out of your way to help me and it is so rare that this happens so thank you!!



I just want to say again how pleased we were with the service that you and everyone in LondonTown offered us. It made our travels so much easier and took all the stress out of making and following up with all the arrangements! The hotel was outstanding and the door to door airport service was a nice luxury. I have spoken highly already to all that asks and will continue to recommend your service to those who are interested in travelling to your wonderful city!

Mike Canada


Great service. Fully satisifed. I always use your service when booking for London area

Judith UK


Wow. A better and easier website that I have never seen before. Unbelievable.

Steffen Germany



John Canada


Very happy with the service - I spoke to a very helpful young lady! Thank you.



I've been to London twice now and you guys always find me a hotel near the location i request for.

Martin USA


Thanks so much for your useful help. The service that the london town staff give is impressive. Thanks so much!

Kylie Russia


Thank you, I love your news about London!

Simona Italy

Call now: hotel deals 0207 420 4960