Customer Service Team

Your best friend in London


Who? prides itself on the quality of its customer service team. Based in central London, available seven days a week, and managed by a team of committed London experts. Our service is free. We do not feature any advertising so our advice remains impartial and based purely on what we know to be exceptional for all budgets and categories. If you are looking for a hotel we look forward to finding you the best deal and we genuinely appreciate your booking.



The Assistance Team are experts in helping plan your trip to London, including assistance in finding the most suitable London hotel, theatre tickets, visitor attractions, events, sightseeing tours, and much more.



We are here for you seven days a week. If you are in the UK, call us on our unforgettable freefone number: 0800-LONDON. Alternatively call 020 7437 4370. Or if you prefer, we can ring you back wherever you are in the world. You may also email us or use our live chat interface. Details of how to contact us appear on the top right of this page.



For the past 15 years we have been based in the very centre of London in the thick of the action; allowing us to serve you best.


Our network

We have built our own unique network which connects us directly to the suppliers we work with. This allows us to see live availability (not allocations) and place bookings instantly with the reservations systems of the services we book for you.


Free extras

We go the extra mile to ensure you get the best deals in the market. The lowest hotel rates guaranteed, the best products and services, handpicked and reviewed continuously, as well as our unique free gifts package which you receive with your booking including exclusive offers and huge discounts on great things in London town.


15 years experience was London's first full service internet site for visitors to London starting over 15 years ago. Our commitment to customer service and our local expertise has developed trust and loyalty with our users over the years and we look forward to helping you plan your visit.


Your best friend in London

We fully appreciate how important your trip to London is to you, and we know that through our enthusiasm and knowledge of this huge city we can help ensure you have a great time. Your loyalty means a lot to us and we are honored to assist you as your best friend in London.



Phone us from the UK:
020 7437 4370
Or we can call you for free
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Write to the London Experts


Live Chat

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90 Long Acre
Covent Garden


What our customers are saying about ...

We get to London quite frequently, but our last trip was the first time in a long while that we\'ve been during the Christmas season. While our trip was rather short, we still managed to fit in loads...all thanks to your hard work.

Susana New Jersey, USA


Thank you very much for your quick response and actions! Wow, your service impressed me!

Eija Finland


Hello there, i just wanted to say thank you & your website is really very professionell. I have spent 2 days looking for suitable accommodation in London city & your website was the best that i encountered. I will ceratinly pass on the web address to any of my friends or colleagues who are planning a break in London.

Stuart Germany


Congratulations to LondonTown on 15 years of service for those of us enchanted with London.Thank you and your co-workers.

John Florida, USA


I find your website to be the best out there for all things London. Honestly, so easy, informative, great value for hotels as well. It's my first website when it comes to planning stays in London.

Peter Minihane


Congratualtions on your service!

Ricardo Brazil


Very nice staff - very helpful and it is so nice talking on the phone to Amazing service, realyy thank you.

Islam Egypt


Thank You for your help, it is really helpful!

Beata Poland


Thank you, I love your news about London!

Simona Italy


We’ve always been faithfull to - very good services !

Laura France


You can expect us to spread the good word about in Dublin and amongst all our friends & family too. Our queries were always promptly answered, our phone calls too were always returned and in quick time.10/10 on all fronts. So a big thank you from us.

Nisheeth Dublin, Ireland


Thank you very much for your assistance. My friend who recommended your service was correct, it was pain free.

Lesley & Stephen Australia


Great service. Fully satisifed. I always use your service when booking for London area

Judith UK


Thanks,as a frequent user of londontown for years now, I have no problems or complaints whatsoever. The interactive hotel map is great and it makes chosing a hotel so easy and a joy to use. Keep up the good work!

John Van Arkelen


Thanks so much for your useful help. The service that the london town staff give is impressive. Thanks so much!

Kylie Russia


Good location excellent service.I would definitely use again and recommend to friends.

Helen USA


I am very satisfied with your offers. I find that you have always among the best value for money offers online



I used your service for the first time on this visit and I was very impressed! I thought your event guide and "freebies" was a great idea. For me the Fitness First one was great as often hotels don't have very good gyms and so it allows me to keep up my normal routine whilst I am away on holiday. So you will be the first place I visit to book accommodation whenever I come back to London now!

Rebecca H Netherlands


Thanks a again. I was particularly impressed with receiving a phone call from you on only a few hours after sending the e-mail - that is real customer service. And I can assure you that will be my preferred site for booking hotels in London from now on.

Alan Ireland


You guys really make it effortless to plan a trip to this wonderful London town

Sonia Spain

Call now: hotel deals 0207 420 4960