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A LONDON VALENTINE 2008
4. Flower Power
 
London's florists are a stylish bunch and, far from mass-producing a plethora of long-stemmed red roses this Valentine's, they know how to tempt and tease their blooms into the most elegant and eye-catching bouquets. From hand-picked posies to extravagant designs and picking your own, you'll definitely be able to say it with flowers...
 
LondonTown.com | Article imageAngel Flowers

60 Upper Street, N1 0NY

The fact that ‘Tatler’ recognised this florist’s as one of the top five in London shows what type of clientele they’re used to, but we won’t hold that against them. In the hub of trendy Islington, Angel Flowers is positively buzzing with a contemporary spirit. The designs can be understated and delicate or exotic and elaborate but they’ve all got the same distinctive flair, cultivated under the direction of Belgian founder Marco Wouters. Even the most commonplace blooms are transformed into glamorous designs with flamboyant splashes of colour or an eye-catching shape, so you can rely on your Valentine’s roses to have a bit of personality about them. The market takes delivery of the finest, freshest flowers from the Dutch flower markets four times a week, so your bouquet won't droop at an inappropriate moment. Angel Flowers has a loyal following of 'Tatler' socialites like Lord Hoo-Hah and his latest mistress but they’re also a talented bunch, welcoming those who are just in need of some funky flowers.

Address: 60 Upper Street, N1 0NY
Phone: 020 7704 6312
Nearest Station: Angel Tube


Angel Flowers - Information
LondonTown.com | Article imageThe Black Tulip

28 Exmouth Market, Clerkenwell, EC1R 4QE

The Black Tulip's strap-line is "precipitating an aesthetic renaissance" so we already know that there's going to a vibe; that buying flowers from here is an experience rather than a mad dash on your way to dinner. For all its topiary swans, back-lit mirrored wall and ambient lighting in the form of glowing dragonflies, this 'design and floral boutique' is not all minimalist chic but is filled with vases of beautiful hand-picked roses, orchids and anemones, to name but a few. If you’re a traditionalist at heart, The Black Tulip lays on an extravagant line in roses for Valentine’s Day – single stems, a dozen deep red ones, with pink champagne, in a presentation box or just simply dipped in 24-carat gold. For something a bit different, a posy of blue forget-me-nots is a sweet alternative. It's definitely worth visiting this Exmouth Market  shop in person as it boasts an inventive selection of floral arrangements such as giant cup and saucer planters as well as furniture, antiques, Venetian and Portuguese glassware, perfumes and Ruinart pink fizz from the world's oldest French champagne house.

Address: 28 Exmouth Market, Clerkenwell, EC1R 4QE
Phone: 020 7689 0068
Nearest Station: Farringdon Tube / Rail


The Black Tulip - Information
LondonTown.com | Article imageColumbia Road Flower Market

Columbia Road, Hackney, E2 7RG

If your Valentine’s more of a country bumpkin than a city slicker, then they’ll just love the straight-from-the-garden feel of flowers from Columbia Road. Forget bespoke bouquets of all-white roses, this is the real deal; a vibrant, rustic bunch of blooms. With stall upon stall of lush greenery and colourful cut flowers, half the fun is hand-picking your floral (or horticultural if you’re feeling adventurous) creation so the buying flowers/shrubs/rose tree bit can double up as a date (although sadly not on Valentine’s Day as the market only happens on Sundays). But if you’re looking for something a little bit more flamboyant and personal than the elegant but oh-so-clichéd perfect dome of classic stems, then get down to Columbia Road the Sunday before and take advice from the friendly and knowledgeable traders, most of whom bring their home-grown products from their own nurseries in Essex.

Address: Columbia Road, Hackney, E2 7RG
Phone: 020 7377 8963
Timing: Sun 8:00-14:00
Nearest Station: Old Street Tube


Columbia Road Market - Information
LondonTown.com | Article imageFake Landscapes

164 Old Brompton Road, SW5 0BA

As much as sending fresh, sweet-smelling, cut flowers is a heady romantic gesture, the last thing you want to do is to send your Valentine into a fit of sneezing over a bunch of beautiful blooms. So, if your partner’s pollen allergy is a concern, or if you just fancy something that won’t wilt but will stand the test of time…the next best thang is to ‘fake it’. Don’t be shocked; faking it may sound like a dramatic thing to do but the trick is to make it look real! This is where Fake Landscapes comes in – it’s London’s answer to creating an entire garden of loveliness without any of the hassle. And if fake flowers make you think of a clown pulling a plastic bunch of yellow daisies from behind his back then think again. From English country blooms to floating water lilies, these delicate, silk flowers make wonderfully authentic-looking bouquets or can be styled in your own vase for a contemporary display. Flowers are for life, not just for Valentine’s Day… Fake Landscapes don't actually do anything special for Valentine's but you're welcome to drop by the shop and have a browse for yourself.

Address: 164 Old Brompton Road, SW5 0BA
Phone: 020 7835 1500
Timing: Mon to Sat 10:00-18:00
Nearest Station: Gloucester Road Tube


Fake Landscapes - Information
LondonTown.com | Article imageinwater

70-76 Bell Street, NW1 6SP

inwater is a contemporary florist's with a capital C but, really, capital letters are so passé along with ribbons and bows and traditional bunches of flowers. Instead, inwater's website makes a cool splashing sound when you click on the links. It’s on the cutting edge of floral design, styling events attended by lots of models and those paid for by very rich companies. The displays are striking and ambitious with names like ‘Burlesque’, ‘Ice Orchid Slab’ and ‘Geisha’; taking flowers and submerging, suspending and spiralling them into eye-catching pieces of art. So, if you’re after something a bit more out-there and you don’t mind blowing the budget or if your partner is ridiculously high maintenance/works in fashion, inwater’s gift bouquets are guaranteed to impress. They’ll know you’ve done your homework and found the funkiest florist's in London and the flowers really will look lavish and theatrical on any mantlepiece.

Address: 70-76 Bell Street, NW1 6SP
Phone: 020 7724 9985
Nearest Station: Edgware Road Tube


inwater - Information
LondonTown.com | Article imageJane Packer

32 New Cavendish Street, W1G 8UE

For sheer quality Jane Packer has to be a top pick. The lady herself is famous for arranging the flowers at Charles and Diana’s wedding and her client list is brimming with A-listers and VIPs. Starting out in a small flower shop in the West End in the 1980s, she transformed the world of floristry, using wild, colourful flowers and unusual textures and shapes to create fresh, artistic arrangements. Her designs still have just the right amount of edge; they’re adventurous enough to be stylish and glamorous but not too arty so that the flowers keep that natural, just-picked look. From bold, striking styles to clusters of soft pinks, the range caters for all tastes and, for such an exclusive establishment, prices are surprisingly affordable with some gorgeous bouquets starting at £35. They’ll have some fabulous and fashionable ideas for Valentine’s Day and they’re guaranteed to deliver on quality and style… and on time!

Address: 32 New Cavendish Street, W1G 8UE
Phone: 020 7935 2673
Nearest Station: Bond Street Tube


Jane Packer - Information
LondonTown.com | Article imageMoyses Stevens

16 Motcomb Street, SW1X 8LB

Moyses Stevens has been in business since 1876; as one of London’s oldest florist's it has been providing besotted lovers with bouquets for generations. As you can imagine, there is something romantically traditional about their classic hand-tied bunches – they’d look at home in any country kitchen with their profusion of woodland foliage, berries and rustic blooms but they’re also so expertly styled that they are effortlessly elegant. Moyses Stevens imports only the finest flowers and ensures that Fairtrade practices and sustainable harvesting techniques are used, working closely with their suppliers in Flower Valley, South Africa, and developing links with English growers too. A dozen red roses may be a bit of a romantic cliché, especially on Valentine’s Day, but Moyses’ gift box of long-stemmed Fairtrade ones is a unique chance to be hopelessly lovey-dovey and super ethical at the same time. They have some wonderful bouquets in their bestsellers range and you can expect a flurry of thoroughly adorable designs around 14th February. With a vibrant team of hugely creative florists and plant experts working from their shops in Chelsea, Belgravia, Mayfair and Canary Wharf as well as their studio at New Covent Garden Flower Market, they prepare bouquets and arrangements for delivery across the UK.

Address: 16 Motcomb Street, SW1X 8LB
Phone: 020 7752 0549
Timing: Mon to Fri 9:00-18:00, Sat 9:00-17:00
Nearest Station: Sloane Square Tube


Moyses Stevens - Information
LondonTown.com | Article imageNew Covent Garden Market

Nine Elms Lane, SW8 5NX

If the thought of spending a week’s salary on a single red rose (mostly pink tissue paper and red ribbon) brings you out in a cold sweat, fear not. As long as you’re feeling floral, there is a great alternative to spending a fortune this Valentine’s Day – and it’s rather romantic too. New Covent Garden Flower Market is where the florists go, meaning that you can buy flowers, plants and foliage at wholesale prices. There are fresh daily deliveries from abroad as well as a full range of English produce available with 55 companies setting up camp at death o’clock (3am) every weekday morning (traders have a lie-in and don’t get there till 4am on Saturdays) to sell their stock. The selection is vast but that’s half the fun as you mix and match colours and types to create the ultimately personal bouquet. It might also be the biggest gift of flowers ever as you can’t buy single stems but have to purchase products by the box or bunch. It’s such good value for money though that you’ll soon get into the swing of buying in bulk! And the early start means that you can turn into the Milk Tray Man of the flower world and get an overflowing armful of flowers to your lady in time for breakfast. Aaaaah!

Address: Nine Elms Lane, SW8 5NX
Phone: 020 7720 2211
Timing: Mon to Fri 3:00-11:00, Sat 4:00-10:00
Nearest Station: Vauxhall Tube / Rail


New Covent Garden Market - Information
LondonTown.com | Article imageVive La Rose

5 Royal Opera Arcade, SW1Y 4UY

As the name suggests, this bright and airy shop in central London does a wonderful line in roses. Far from being red, red or maybe just red, the roses at Vive la Rose have a bit of flair about them, coming in all different shades, and there’s a brilliant range of other blooms too. Oh, they don’t really do chrysanthemums or carnations but does anyone actually buy these nowadays anyway, except from a petrol station on the way to see the mother-in-law…? Definitely not the type of flowers one wants for Valentine’s Day! Our Vive la Rose favourites are the ‘Antigua’ bouquet of champagne Talea roses interspersed with Palaenopsis orchids and soft greens, and the ‘Madras’, a flirty bunch of exotic saffron roses and sunny gerberas. Their bouquets are always seasonal, so the flowers are thoughtfully-chosen and fresh, and the friendly and knowledgeable florists will be able to design a bunch of bursting, vibrant flowers for your Valentine.

Address: 5 Royal Opera Arcade, SW1Y 4UY
Phone: 0800 043 6996
Nearest Station: Piccadilly Circus Tube


Vive La Rose - Information
LondonTown.com | Article imageWild at Heart

Great Eastern Hotel, Liverpool Street, EC2M 7QN

There’s a definite signature style to Wild at Heart’s adorable hand-tied bouquets, ideal for sending to office blocks around the City. Whether it’s a shocking pink posy of roses, a more eclectic bunch of seasonal blooms or a vintage selection of romantic flowers, their creations are prettily picture-perfect and styled with a graceful touch. The florists are potty about exquisitely-designed flowers and their perfectionist tweaking of a petal here or a twig there means that a much-loved creation (wrapped in tissue and cellophane) arrives at the doorstep. There’ll be no fussy flower arranging to worry about; it’s just a case of plonking - or rather placing delicately - in a vase and appreciating the scent and sight of beautiful blooms. Wild at Heart’s classic arrangements don’t come cheap, especially if you’re going for a bigger bunch, but they’re lovely and unpretentious and will be sure to melt hearts and give girls gooey eyes. There is also a branch in west London.

Address: Great Eastern Hotel, Liverpool Street, EC2M 7QN
Phone: 020 7618 5350
Nearest Station: Liverpool Street Rail / Tube


Wild at Heart - Information

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