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Petal Power

 

London's florists are a stylish bunch and, far from mass-producing a plethora of long-stemmed red roses this Valentine's, they know how to tempt and tease their blooms into the most elegant and eye-catching bouquets. From hand-picked posies to extravagant designs and picking your own, you'll definitely be able to say it with flowers...

 
 
Petal Power
 

Angel Flowers

60 Upper Street, London, N1 0NY
The fact that 'Tatler' recognised this florist's as one of the top five in London shows what type of clientele they're used to, but we won't hold that against them. In the hub of trendy Islington, Angel Flowers is positively buzzing with a contemporary spirit. The designs can be understated and delicate or exotic and elaborate but they've all got the same distinctive flair, cultivated under the direction of Belgian founder Marco Wouters. Even the most commonplace blooms are transformed into glamorous designs with flamboyant splashes of colour or an eye-catching shape, so you can rely on your Valentine's roses to have a bit of personality about them. The shop receives deliveries of the finest, freshest flowers from the Dutch flower markets four times a week, so your bouquet won't droop at an inappropriate moment. Angel Flowers has a loyal following of 'Tatler' socialites like Lord Hoo-Hah and his latest mistress but they're also a talented bunch, welcoming those who are just in need of some funky flowers.
 
 
More info: Angel Flowers Map, Prices, Opening Times and Nearest Tube
 
 
Petal Power
 

Bloomsbury Flowers

29 Great Queen Street, WC2B 5BB
A florist's that doesn't do red roses. Hooray! No romantic cliches here! And the collective heart-sinking of London's male population, who thought splashing cash on an armful of reds every year was a perfectly acceptable thing to do! Of course, Bloomsbury Flowers is making a point - its strap-line is 'Flowers with attitude' (enough said) - and that point is we're dealing with bona fide bespoke bunches. Florists are called designers here and said designers have not announced their Valentine's design for 2009 yet, which presumably will be done with fanfares and (anything but red) carpets! Last year it was called Cupid's Kiss - the cliches have crept back in - and the photos of unique, bespoke exhibit A (a bunch of flowers) look very pretty and pink. Basically this is not the type of place where you can just click on an image and flowers arrive on her doorstep; no, the designers want to 'work with you' on the arrangement. This is great if you know what your Valentine's favourite flowers are and you can say "I'd like something fabulous with freesias and maybe a hint of yellow running through it"...but if you tend to glaze over at the mention of bouquets - and if this all sounds a little bit painful - opt for a dozen red roses... somewhere else!
 
 
More info: Bloomsbury Flowers Map, Prices, Opening Times and Nearest Tube
 
 
Petal Power
 

Columbia Road Flower Market

Columbia Road, Hackney, London, E2 7RG
If your Valentine's more of a country bumpkin than a city slicker, you'll just love the straight-from-the-garden feel of flowers from Columbia Road. Forget bespoke bouquets of all-white roses, this is the real deal; a vibrant, rustic bunch of blooms. With stall upon stall of lush greenery and colourful cut flowers, half the fun is hand-picking your floral (or horticultural if you're feeling adventurous) creation so the buying flowers/shrubs/rose tree bit can double up as a date (although sadly not on Valentine's Day as the market only happens on Sundays). But if you're looking for something a little bit more flamboyant and personal than the elegant but oh-so-clichéd perfect dome of classic stems, then get down to Columbia Road and take advice from the friendly and knowledgeable traders, most of whom bring their home-grown products from their own nurseries in Essex.
 
 
More info: Columbia Road Flower Market Map, Prices, Opening Times and Nearest Tube
 
 
Petal Power
 

Fake Landscapes

164 Old Brompton Road, London, SW5 0BA
As much as sending fresh, sweet-smelling, cut flowers is a heady romantic gesture, the last thing you want to do is to send your Valentine into a fit of sneezing over a bunch of beautiful blooms. So, if your partner's pollen allergy is a concern, or if you just fancy something that won't wilt but will stand the test of time... the next best thang is to 'fake it'. Don't be shocked; faking it may sound like a dramatic thing to do but the trick is to make it look real! This is where Fake Landscapes comes in – it's London's answer to creating an entire garden of loveliness without any of the hassle. And if fake flowers make you think of a clown pulling a plastic bunch of yellow daisies from behind his back then think again. From English country blooms to floating water lilies, these delicate, silk flowers make wonderfully authentic-looking bouquets or can be styled in your own vase for a contemporary display. Flowers are for life, not just for Valentine's Day... Fake Landscapes don't actually do anything special for Valentine's but you're welcome to drop by the shop and have a browse for yourself.
 
 
More info: Fake Landscapes Map, Prices, Opening Times and Nearest Tube
 
 
Petal Power
 

Jane Packer

32-34 New Cavendish Street, W1G 8UE
For sheer quality Jane Packer has to be a top pick. The lady herself is famous for arranging the flowers at Charles and Diana’s wedding and her client list is brimming with A-listers and VIPs. Starting out in a small flower shop in the West End in the 1980s, she transformed the world of floristry, using wild, colourful flowers and unusual textures and shapes to create fresh, artistic arrangements. Her designs still have just the right amount of edge; they’re adventurous enough to be stylish and glamorous but not too arty so that the flowers keep that natural, just-picked look. From bold, striking styles to clusters of soft pinks, the range caters for all tastes and, for such an exclusive establishment, prices are surprisingly affordable with some gorgeous bouquets starting at £30. They’ll have some fabulous and fashionable ideas for Valentine’s Day and they’re guaranteed to deliver on quality and style… and on time!
 
 
More info: Jane Packer Map, Prices, Opening Times and Nearest Tube
 
 
Petal Power
 

Moyses Flowers at Peter Jones

Sloane Square (Symons Street entrance), SW1W 8EL
Moyses Stevens has been in business since 1876; as one of London’s oldest florist's it has been providing besotted lovers with bouquets for generations. As you can imagine, there is something romantically traditional about their classic hand-tied bunches – they’d look at home in any country kitchen with their profusion of woodland foliage, berries and rustic blooms but they’re also so expertly styled that they are effortlessly elegant. Moyses Stevens imports only the finest flowers and ensures that Fairtrade practices and sustainable harvesting techniques are used, working closely with their suppliers in Ecuador and South Africa, and developing links with English growers too. A dozen red roses may be a bit of a romantic cliché, especially on Valentine’s Day, but an armful of Moyses' seasonal white or yellow Fairtrade ones is a unique chance to be hopelessly lovey-dovey and super ethical at the same time. They have some wonderful classic bouquets and you can expect a flurry of thoroughly adorable designs around 14th February. With a team of hugely creative florists and plant experts, they prepare bouquets and arrangements for delivery across the UK.
 
 
More info: Moyses Flowers at Peter Jones Map, Prices, Opening Times and Nearest Tube
 
 
Petal Power
 

New Covent Garden Flower Market

Nine Elms Lane, London, SW8 5NX
If the thought of spending a week’s salary on a single red rose (mostly pink tissue paper and red ribbon) brings you out in a cold sweat, fear not. As long as you’re feeling floral, there is a great alternative to spending a fortune this Valentine’s Day – and it’s rather romantic too. New Covent Garden Flower Market is where the florists go, meaning that you can buy flowers, plants and foliage at wholesale prices. There are fresh daily deliveries from abroad as well as a full range of English produce available with 55 companies setting up camp at death o’clock (3am) every weekday morning (traders have a lie-in and don’t get there till 4am on Saturdays - so you'll get an extra hour in bed on Valentine's Day!) to sell their stock. The selection is vast but that’s half the fun as you mix and match colours and types to create the ultimately personal bouquet. It might also be the biggest gift of flowers ever as you can’t buy single stems but have to purchase products by the box or bunch. It’s such good value for money though that you’ll soon get into the swing of buying in bulk! And the early start means that you can turn into the Milk Tray Man of the flower world and get an overflowing armful of flowers to your lady in time for breakfast. Aaaaah!
 
 
More info: New Covent Garden Flower Market Map, Prices, Opening Times and Nearest Tube
 
 
Petal Power
 

Rebel Rebel

5 Broadway Market, Hackney, London, E8 4PH
Starting out life as a design company, providing not just flowers but floral experiences for the likes of BAFTA and Christian Dior, Rebel Rebel knows its Kangaroo Paw from, say, a Tulip - but it stocks them both in its oh-so-cool shop. They really have just filled the place with beautiful blooms - oh, and vases and candles for extra inspiration. Of course, the creatives behind this profusion of loveliness have chosen a trendy pocket of East London - Broadway Market - to pop their shop in, but this is good news for all those rich City boys. They barely have time to blow their own noses in between their liquid lunches and conference calls, let alone shop for flowers (don't they have PAs to do that anyway?), but Rebel Rebel is ideally placed to deliver within the Square Mile. Far from being a mad-dash-on-your-way-to-dinner-type purchase, your flowers will be in the safest of hands, stylishly tweaked and bursting with freshness. We'll let you into a secret - if you really want to win her heart, Rebel Rebel's trademark product is flowers in a handbag - yep, two love birds, one stone and she's yours forever... we're not saying they come cheap but the question is how much is she worth?
 
 
More info: Rebel Rebel Map, Prices, Opening Times and Nearest Tube
 
 
Petal Power
 

Vive la Rose

5 Royal Opera Arcade, SW1Y 4UY
As the name suggests, this bright and airy shop in central London does a wonderful line in roses. Far from being red, red or maybe just red, the roses at Vive la Rose have a bit of flair about them, coming in all different shades, and there’s a brilliant range of other blooms too. Oh, they don’t really do chrysanthemums or carnations but does anyone actually buy these nowadays anyway, except from a petrol station on the way to see the mother-in-law…? Definitely not the type of flowers one wants for Valentine’s Day! Our Vive la Rose favourites are the ‘Antigua’ bouquet of champagne Talea roses interspersed with Palaenopsis orchids and soft greens, and the ‘Madras’, a flirty bunch of exotic saffron roses and sunny gerberas. Their bouquets are always seasonal, so the flowers are thoughtfully-chosen and fresh, and the friendly and knowledgeable florists will be able to design a bunch of bursting, vibrant flowers for your Valentine.
 
 
More info: Vive la Rose Map, Prices, Opening Times and Nearest Tube
 
 
Petal Power
 

Wild at Heart

54 Pimlico Road, SW1W 8LP
There’s a definite signature style to Wild at Heart’s adorable hand-tied bouquets, ideal for sending to office blocks around town. Whether it’s a shocking pink posy of roses, a more eclectic bunch of seasonal blooms or a vintage selection of romantic flowers, their creations are prettily picture-perfect and styled with a graceful touch. The florists are potty about exquisitely-designed flowers and their perfectionist tweaking of a petal here or a twig there means that a much-loved creation (wrapped in tissue and cellophane) arrives at the doorstep. There’ll be no fussy flower arranging to worry about; it’s just a case of plonking - or rather placing delicately - in a vase and appreciating the scent and sight of beautiful blooms. Wild at Heart’s classic arrangements don’t come cheap, especially if you’re going for a bigger bunch, but they’re lovely and unpretentious and will be sure to melt hearts and give girls gooey eyes. There are also branches at Liberty and in West London.
 
 
More info: Wild at Heart Map, Prices, Opening Times and Nearest Tube

A London Valentine 2010

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