London area of Fitzrovia guide

What to do and where to stay in London's Fitzrovia neighbourhood

Neatly tucked away between the wealth of Marylebone, the edgy energy of Soho and the grandeur of Bloomsbury, Fitzrovia is peaceful and attractive, home to small media organisations, small pubs and small restaurants and a smattering of decent hotels. Wide streets lined with tall buildings in Victorian brick mingle with cosy side alleys, with a variety of architectural styles from the eighteenth century to the present day, all of it dominated by the BT Tower, one of London’s tallest and most iconic buildings. Tottenham Court Road is the major shopping street, and the best place in London to look for home furnishings and electronic goods. The area around Oxford Street mixes good high street shops with pubs and bars catching the overflow from Soho’s nightlife.

See our recommended nearby Fitzrovia Hotels, Entertainment, Sights and Attractions, Shopping, Restaurants, Pubs, Nightlife, Leisure, Education, and Meeting Venues.

Fitzrovia Hotels

in or near Fitzrovia
Holiday Inn London Regent's Park
London > Hotels > Mid-Range Chain Hotel
Carburton Street, W1W
Located near the transport hub of Euston, and handy for shops and theatres in the West End as well for the City and the New East ... More
The Montague on the Gardens
London > Hotels > Mid-Range Chain Hotel
15 Montague Street, WC1B
Overlooking the gardens of Montague Garden Square, this sedate hotel has a peaceful feel even though the British Museum is right next door and Covent Garden's ... More
Holiday Inn London Bloomsbury
London > Hotels > Mid-Range Chain Hotel
Coram Street, WC1N
This is a smart, modern hotel located in one of the Capital's oldest and most beautiful areas. Bloomsbury is a great place to stay since it's ... More

Fitzrovia Entertainment

in or near Fitzrovia
The Wheatsheaf
London > Entertainment > Comedy Clubs
25 Rathbone Place, Fitzrovia, London W1T
Stop at The Wheatsheaf on Rathbone Place and you'll be having a pint where people like George Orwell, Anthony Burgess and Dylan Thomas have stopped and ... More
Regent Street Cinema
London > Entertainment > Cinemas
309 Regent Street, Fitzrovia, London W1B
The historic Regent Street Cinema is where the first ever performance of moving images took place. Created by the Lumière brothers, the film was shown as ... More
The New Diorama Theatre
London > Entertainment > Theatres
15-16 Triton Street, Regents Place, Fitzrovia, London NW1
The New Diorama Theatre is an 80-seat performance space located in central London, close to Great Portland Street, dedicated to presenting the work of theatre companies ... More

Fitzrovia Sights and Attractions

The best museums, galleries, attractions in or near Fitzrovia
Pollock's Toy Museum
London > Attractions > Attractions for Kids
1 Scala Street, Fitzrovia, London W1T
Crammed inside two townhouses (one 18th, the other 19th century) on a pretty sidestreet you'll find this historic haven for toys of all kinds. Named after ... More
All Souls Church Langham Place
London > Attractions > Historic Buildings
2 All Souls Place, Fitzrovia, London W1B
All Souls Church was the creation of the Prince Regent's favourite designer, John Nash. It was erected in 1824 and formed the pivotal point for Nash's ... More
BBC Broadcasting House
London > Attractions > Sights
2-22 Portland Place, Fitzrovia, London W1A
BBC HQ and home, in particular, to the BBC's famous Radio Theatre, Broadcasting House is an iconic building in Portland Place. This purpose-built broadcast centre, erected ... More

Fitzrovia Shopping

The best shops and markets in or near London's Fitzrovia
Villandry Delicatessen
London > Shopping > Delicatessens
170 Great Portland Street, Fitzrovia, London W1W
This wide-ranging delicatessen, (attached to the famous restaurant) is located in what once were the unpromising wastelands north of Oxford Street. As the area developed, so ... More
Paradise Row
London > Shopping > Art and Design
74 Newman Street, Fitzrovia, London W1T
Paradise Row was opened in October 2006 by Nick Hackworth, an art critic for the Evening Standard for some seven years. The gallery, part of a ... More
Toni & Guy - Oxford Circus
London > Shopping > Hair and Grooming
42-48 Great Portland Street, Fitzrovia, London W1W
One of the UK's most well-known and well-respected brands when it comes to hair styling, this unisex branch of Toni & Guy is London's most central. ... More

Fitzrovia Restaurants

What are the best dining options in or near Fitzrovia London?
London > Restaurants > Spanish restaurants
62 Goodge Street, Fitzrovia, London W1T
Designed to be an authentic Spanish tapas bar, Barrica Tapas Bar on Goodge Street in London is as genuine as those on the busy streets of ... More
London > Restaurants > Indian/South Asian restaurants
57 Cleveland Street, Fitzrovia, London W1T
... More
Percy & Founders
London > Restaurants > British restaurants
1 Pearson Square, Fitzrovia, London W1T
Percy & Founders is a modern European restaurant and bar located in the heart of Fitzrovia on the junction of Mortimer Street and Berners Street. The ... More

Fitzrovia Pubs

The best pubs in or near London Fitzrovia.
King & Queen
London > Nightlife > Pubs
1 Foley Street, Fitzrovia, London W1W
... More
The Crown & Sceptre
London > Restaurants > Gastropub
86 Great Titchfield Street, Fitzrovia, London W1W
Following a refurbishment in 2014, the Crown & Sceptre in Fritzrovia has revealed a new look and an improved range of beers including London brews, seasonally ... More
The Adam and Eve
London > Restaurants > Gastropub
77a Wells Street, Fitzrovia, London W1T
Gastropub... More

Fitzrovia Nightlife

Fitzrovia clubs, bars, cabaret nights, casinos and interesting nightlife.
London > Nightlife > Bars
70 Charlotte Street, Fitzrovia, London W1T
Having originally opened back in 2012, Bubbledogs - London's only champagne and hot dog bar - relaunched in 2019 with a fresh revamp and a brand-new ... More
The Lucky Pig
London > Nightlife > Bars
5 Clipstone Street, Fitzrovia, Fitzrovia, London W1W
Elusive location? Check. Mismatched furniture? Check. Random antiques used for decoration? Check. And finally: an extensive cocktail list? Check. The Lucky Pig has all the elements ... More
Simmons Fitzrovia
London > Nightlife > Bars
28 Maple Street, Fitzrovia, London W1T
The folks that brought you Simmons King's Cross and Simmons Camden have now made their way to Fitzrovia with whimsical watering hole Simmons Fitzrovia. Serving ... More

Fitzrovia Leisure

Fitzrovia gyms, sporting activities, health & beauty and fitness.
Agua at Sanderson
London > Leisure > Health and Beauty
The Sanderson, 50 Berners Street, Fitzrovia, London W1T
Walking into the clean white space that is the Agua Spa at The Sanderson is instantly calming, relaxing and heavenly. There are 14 private treatment rooms, ... More
Fitzroy Square Garden
London > Leisure > Parks and Gardens
Fitzroy Square, Fitzrovia, London W1T
Fitzroy Square is one of London's finest squares and the only London square designed by Robert Adam. It is named after Charles Fitzroy, 4th Duke of ... More
Chuan Spa
London > Leisure > Health and Beauty
1c Portland Place, Fitzrovia, London W1B
Chuan Spa, based at the Langham Hotel, is the ultimate in spa and wellbeing experiences. Designed to create a tranquil atmosphere to maximise relaxation, Chuan Spa ... More

Fitzrovia Education

in or near Fitzrovia
Cookery School
London > Education > Cookery Courses
15B Little Portland Street, Fitzrovia, London W1W
Awarded The Best City Cookery School 2013, the Cookery School at Little Portland Street has been teaching people to make simple, honest food for more than ... More
Blake College
London > Education > Universities and Colleges
162 New Cavendish Street, Fitzrovia, London W1W
... More
Bell London
London > Education > English Language Courses
34 Fitzroy Square, Fitzrovia, London W1T
£500-1000pw, intensive courses only.... More

Fitzrovia Meeting Venues

Where to have your meeting, conference, exhibition, private dining or training course in or near Fitzrovia.
The Rathbone Hotel
London > Business > Venue Hire
30 Rathbone Street, Fitzrovia, London W1T
Centrally located in Fitzrovia, it's a short walk from The Rathbone to Oxford Street, Soho and London's theatre district. With high speed wireless broadband available in ... More
The Sanderson Hotel
London > Business > Venue Hire
50 Berners Street, Fitzrovia, London W1T
... More
28 Portland Place
London > Business > Venue Hire
28 Portland Place, Fitzrovia, London W1B
... More
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