Designed to Win  

 

 

THIS EVENT ENDED ON THE 18TH NOVEMBER 2012

ADDRESS

Design Museum, 224-238 Kensington High Street, Bankside, London W8 6AG

 

 

Dates:

26th July 2012  until 18th November 2012

 

OPENING TIMES

10am-5.45pm

 

PRICES

£6-£10

 

Nearby

Hotels, Entertainment, Sights and Attractions, Shopping, Restaurants, Education, Leisure, Pubs, Nightlife, Venue hire  

 

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It's no longer the case that an athlete can simply pull on a pair of trainers and see who runs the fastest or jump on a bike and pedal across the line first; these days it's as much about the equipment and technology as it is about the sports itself. Designed to Win will be exploring how science, technology and athletes working together in harmony can enable competitors to push the boundaries and reach limits never met before. The show will feature the notorious Speedo LZR swimsuit, with ultrasonically welded material, and the aid of a better flow of oxygen to the muscles this suit has resulted in swimming records being well and truly beaten. A further design at the event includes the Shimano Di-2 electronic bicycle, which allows cyclists to change gear electronically. This event will look at moments where technology and design has enabled for sport to progress and move to the next level; it will celebrate these innovative creations and with work by designers, photographers and artists will look into the performance, safety and materials.

Designed to Win