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Don't be fooled into thinking that this huge department store is simply a Mecca for commercialism and shopaholics. Selfridges has a truly fascinating history that supports its excellent reputation for providing a huge range of high quality goods. Emphasising the ethos that "shopping should be fun", the stores original founder, US entrepreneur Harry Gordon Selfridge, defined the shop's hands-on, theatrical image that has endured since its opening in 1909. A lover of all things scientific, unusual exhibits were often used to attract and amaze customers - John Logie Baird carried out his first public demonstration of television from the first floor of the store in 1925, it was in Selfridges that 12,000 people viewed the monoplane used to complete the first cross-Channel flight, while a seismograph installed on the third floor, recorded tremors from the Belgian earthquake in 1938. This tradition for unique displays and unusual exhibitions continues to this day and is a major reason to visit the store. Selfridges' ever-changing window displays always attract immense interest and are consistently groundbreaking and often controversial - one of the most bizarre has to be the series of Japanese-inspired characters used to depict scenes from TV dating shows, which in turn encouraged shoppers to record their own personal video ad in one of the dating pods located in-store. Scores of excellent clothes retailers, a superb Food Hall, and a number of first class restaurants all under one roof make Selfridges, understandably, the biggest draw on Oxford Street.
Selfridges events
Selfridges' Rooftop: San CarloSelfridges' Rooftop: San CarloA walkway of foliage and citrus trees creates a slice of Italy on the rooftop of Selfridges as the San Carlo Group - who run restaurants at Selfridges in Manchester and Birmingham - sets up a special Italian restaurant. The rooftop garden hosts 'alto by San Carlo', serving a day-to-night menu of pasta, risotto and seasonal Italian fare. Meat dishes2018-06-23T00:00:00+01002018-09-01T00:00:00+0100
Where:
event > Foodie Events
DATES 27th April to 1st September 2018
A walkway of foliage and citrus trees creates a slice of Italy on the rooftop of Selfridges as the San Carlo Group - who run restaurants at Selfridges in Manchester and Birmingham - sets up a special Italian restaurant. The rooftop garden hosts 'alto by San Carlo', serving a day-to-night menu of pasta, risotto and seasonal Italian fare. Meat dishes... More about this event
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London > Hotels > Luxury Chain Hotel from £279 41% off
8 Balderton Street, Brown Hart Gardens, W1K | 2 minutes from Selfridges
Restaurateurs Jeremy King and Chris Corbin - of The Wolseley, The Ivy and Le Caprice - are behind this boutique hotel overlooking Brown Hart Gardens in ... More
London > Hotels > Mid-Range Chain Hotel from £74 42% off
19-25 Granville Place, W1H | 2 minutes from Selfridges
Smart and modern with slate floors and a unique leather reception area, the Sussex is one of Radisson's more contemporary hotels. Italian designer influences are evident ... More
London > Hotels > Luxury Chain Hotel from £96 23% off
Mandeville Place, W1U | 3 minutes from Selfridges
At the Oxford Street end of pretty Marylebone village, this hotel earns its 'boutique' label due to its uniquely designed funky interiors. The swanky deVigne bar ... More
London > Shopping > Department Stores
458 Oxford Street, Marylebone, London W1C | 1 minute from Selfridges
This enduring retail partnership began back in 1894 in a small shop in Manchester, but Marks and Spencer (M & S) now boasts more than 300 ... More
London > Shopping > Department Stores
318 Oxford Street, Marylebone, London W1C | 5 minutes from Selfridges
Since changing hands in 2006, the House of Fraser chain has seen a major shake-up. This flagship store is keen to usurp condescending Oxford Street neighbours ... More
London > Shopping > Department Stores
63 New Bond Street, Mayfair, London W1A | 7 minutes from Selfridges
Opened in 1891, Fenwick department store doubled in size a century later in 1980 to become the shop we see today, five floors of fashion, beauty ... More
London > Shopping > Office Supply
Selfridges, Ground Floor 400 Oxford Street, Marylebone, London W1A | 1 minute from Selfridges
Simple and elegant, Ordning & Reda's range of self-designed Swedish paper products will put the feel-good factor back in your letter-writing life. And if you ... More
London > Shopping > Food and Drink Shops
Selfridges, 400 Oxford Street, Fitzrovia, London W1A | 1 minute from Selfridges
Belgium's finest export, the first Godiva was opened in Brussels approximately 75 years ago by master chocolatier Joseph Draps and named after the legendary Lady Godiva. ... More
London > Events > Concerts Dates: Saturday 23rd June 2018 - 6.15pm-8.15pm
Selfridges, Hertford House, Manchester Square, W1U | 4 minutes from Selfridges
International chamber musicians perform Schubert's Fantasy For Four Hands, Britten's Phantasy Quartet, Chopin's Nocturne, Berlioz's 'A Ball' from Symphonie Fantastique and Korngold's Piano Quintet....More
London > Events > Concerts Dates: Saturday 23rd June 2018 - 11am
Selfridges, 36 Wigmore Street, W1U | 5 minutes from Selfridges
A relaxed concert providing a special opportunity to explore music in an informal environment....More
London > Events > Concerts Dates: Saturday 23rd June 2018 - 7.30pm
Selfridges, 36 Wigmore Street, W1U | 5 minutes from Selfridges
Solo singers and period instrumentalists from The Sixteen recreate Handel's Acis And Galatea as it might have sounded when first performed in the summer of 1718....More
London > Entertainment > Classical Music
36 Wigmore Street, Marylebone, London W1U | 5 minutes from Selfridges
Built by the Bechstein piano company in 1901, this grandiose concert hall is regarded by many as London's best venue for chamber and solo performances. Wigmore ... More
London > Entertainment > Theatres
Marble Arch, W1C | 5 minutes from Selfridges
Underbelly Productions, in association with Cameron Mackintosh, presents a pop-up theatre in Marble Arch, specifically ... More
London > Entertainment > Cinemas
309 Regent Street, Marylebone, London W1B | 8 minutes from Selfridges
The historic Regent Street Cinema is where the first ever performance of moving images took place. Created by the Lumière brothers, the film was shown as ... More
Sights and Attractions near Selfridges
London > Attractions > Other Attractions
Oxford Street, Marylebone, London W1C | 3 minutes from Selfridges
With over 200 million visitors a year, more than 300 shops and 5 million square feet of retail space, Oxford Street lays claim to being London's ... More
London > Attractions > Art Galleries
10 Lees Place, Mayfair, London W1K | 3 minutes from Selfridges
Gallery Elena Shchukina opens 24th September 2013. Artist and curator Elena Shchukina is launching an eponymous space in Mayfair this September that will challenge the trend ... More
London > Attractions >
W1H | 4 minutes from Selfridges
This private garden square in Marylebone offers a secluded and peaceful place to get away from it all. On the north side three Georgian ... More
London > Restaurants > French restaurants
Selfridges, 400 Oxford Street, Marylebone, London W1A | 1 minute from Selfridges
French bistro Aubaine is now available for shoppers at Selfridges, situated right in the heart of the new Shoe Galleries section of the store. The perfect ... More
London > Restaurants > Modern European restaurants
400 Oxford Street, Marylebone, London W1A | 1 minute from Selfridges
Modern European Cuisine... More
London > Restaurants >
Selfridges & Co, 400 Oxford Street, Marylebone, London W1A | 1 minute from Selfridges
No need to book that expensive trip to the Alps, from 22nd October 2014, Le Chalet brings the apres-ski to us with a winter Alpine-style restaurant ... More
London > Education > Cookery Courses
118 Marylebone Lane, Marylebone, London W1U | 5 minutes from Selfridges
The Caldesi family first set up a cooking school in Giancarlo's native Tuscany. His 'Return to Tuscany' was captured by BBC cameras and dished up on ... More
London > Education > Adult Education
19 Wigmore Street, Marylebone, London W1U | 5 minutes from Selfridges
Whether you're a Nigella or not in the kitchen, the L'atelier des Chefs cookery school can teach you something. Classes are given in the basement kitchens ... More
London > Education > Cookery Courses
15B Little Portland Street, Fitzrovia, London W1W | 10 minutes from Selfridges
Awarded The Best City Cookery School 2013, the Cookery School at Little Portland Street has been teaching people to make simple, honest food for more than ... More
London > Leisure > Parks and Gardens
Duke Street, Mayfair, London W1K | 3 minutes from Selfridges
This beautiful garden just off Oxford Street and close to Selfridges occupies an unlikely position - above an electricity sub-station. Brown Hart Gardens were re-opened in ... More
London > Leisure > Health and Beauty
49 Brook Street, Mayfair, London W1K | 5 minutes from Selfridges
Found on the top floor of Claridge's, the Health Club & Spa provides the chance to enjoy relaxing treatments while looking across London. In the spa, ... More
London > Nightlife > Pubs
94a Crawford Street, Marylebone, London W1H | 10 minutes from Selfridges
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London > Restaurants > Gastropub
5 Charles Street, Mayfair, London W1J | 10 minutes from Selfridges
One of two venues belonging to The Meredith Group who also run The Portman in Portman Village, The Only Running Footman is a popular pub, restaurant ... More
Nightlife near Selfridges
London > Nightlife > Bars
Selfridges Roof Top, 400 Oxford Street, W1A | 1 minute from Selfridges
Cocktail king Ryan Chetiyawardana, better known as the award winning Mr Lyan, and his team are bringing the UK's first HOT-TAIL Bar to the rooftop ... More
London > Nightlife > Nightclubs
23 Orchard Street, Marylebone, London W1H | 2 minutes from Selfridges
David Beckham, One Direction and Pixie Lott have all partied at Chakana, a late-night Inca-inspired lounge bar brought to you by Nick House, the entrepreneur behind ... More
Meeting venue hire near Selfridges
London > Business > Venue Hire
Hertford House, Manchester Square, Marylebone, London W1U | 4 minutes from Selfridges
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Brook Street, Mayfair, Mayfair, London W1K | 5 minutes from Selfridges
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28 Portland Place, Fitzrovia, London W1B | 10 minutes from Selfridges
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Hotels Near Selfridges What's On Today Near Selfridges Sir Richard Wallace: The Collector Exhibitions | Until 6th January 2019 Wallace Collection 4 minutes walk from Selfridges Objects, artefacts and works of art from the collection, celebrating the bicentenary of the museum's founder....More Fantasy & Opium Concerts | On 23rd June 2018 Wallace Collection 4 minutes walk from Selfridges International chamber musicians perform Schubert's Fantasy For Four Hands, Britten's Phantasy Quartet, Chopin's Nocturne, Berlioz's 'A Ball' from Symphonie Fantastique ...More A Study In Scarlet Concerts | On 23rd June 2018 Wallace Collection 4 minutes walk from Selfridges Sherlock Holmes-inspired performances from Marylebone Music Festival musicians....More Rick Wakeman Concerts | On 23rd June 2018 Wallace Collection 4 minutes walk from Selfridges The world-renowned former Yes keyboardist performs his favourite pieces as part of the Marylebone Music Festival....More The Sixteen Concerts | On 23rd June 2018 Wigmore Hall 5 minutes walk from Selfridges Solo singers and period instrumentalists from The Sixteen recreate Handel's Acis And Galatea as it might have sounded when first ...More Diphonon Duo Concerts | On 23rd June 2018 Wigmore Hall 5 minutes walk from Selfridges A relaxed concert providing a special opportunity to explore music in an informal environment....More Carwash vs Boom Clubbing and Nightlife | Until 29th December 2018 The Loop 6 minutes walk from Selfridges ...More Franz West: Sisyphos Sculptures Exhibitions | Until 27th July 2018 Gagosian Gallery Davies Street 6 minutes walk from Selfridges Three large papier-mache sculptures from the artist's Sisyphos series in 2002....More  John Lewis Garden Society: Summer of Sound on the Roof Exhibitions | Until 1st September 2018 John Lewis Rooftop 6 minutes walk from Selfridges Launching on Saturday 5th May 2018, the Summer of Sound On The Roof comes to the rooftop of the John ...More Howard Hodgkin: Last Paintings Exhibitions | Until 28th July 2018 Gagosian Gallery Grosvenor Hill 7 minutes walk from Selfridges The final six paintings by the celebrated artist, completed prior to his death in March 2017, plus more than twenty ...More New on LondonTown  What's On The Red Carpet Presents: The Tasting Cinema Club Foodie Events | On 17th July Launching on 17th July, What's On The Red ...More Chiringuito Dining Azure mosaic tiles and a peseta-topped bar set the tone for this Spanish restaurant overlooking the Museum of Childhood's gardens....More  Beef & Brew Dining Jessica Simmons and Daniel Nathan deliver quality steaks that don't break the bank in a ...More  Stokey Bears Dining Stokey Bears, the burger joint from street food veteran Burger Bear, has its second site ...More  The Academy Hotels Taking five Georgian townhouses and combining them into one hotel, The Academy underwent a multi-million-pound ...More  The Frog Hoxton Dining In July 2018, Adam Handling launches his biggest venture to date, moving The Frog E1 ...More  The Royal Oak Drinking In June 2018 Dan Doherty reopened The Royal Oak with little fanfare and some really ...More  White City Place Attractions Previously home to the BBC and north of Television Centre, White City Place is home ...More  MoreYoga Tower Bridge Sport The 14th yoga studio from MoreYoga, this Tower Bridge space has an intimate feel with ...More Armed Forces Day Festival Kids Events | On 30th June On Saturday 30th June 2018 the RAF Museum officially re-opens its doors for a free festival celebrating its multi-million pound refurbishment on the same day as the Armed Forces Day Festival. 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Hotels near Selfridges
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