41 Broadwick Street, Soho, London W1F 9QL
10am-6pm daily


SAIDA beacon for Italians in London, Italian chocolate shop SAID was founded in Rome in 1923 and made its way to London 90 years later opening its first London boutique, located in the heart of Soho, in 2013. It's a gorgeous little spot where the walls are covered in silver chocolate molds of all shapes and sizes - stars, shells, rabbits, fish and Easter eggs - and a fire is lit on cold, wintery days. The counter displays large glass jars filled with white, milk and dark chocolate on one side with and a range of hand made truffles on the other. The hot chocolates are certainly worth making a detour for. Kept warm in large glass containers on the back counter, stirred and heated continuously, the traditional Italian dark hot chocolate is rich and dense like a chocolate pudding. But there's chocolate in every form and shape here and the hand crafted chocolates and truffles make for a very indulgent treat while the romantic dim lighting and the roaring fire provide a warm, Italian welcome.

SAID images



SAID - SAID Location Map

Underground Stations

Underground Stations

Railway Stations

Railway Stations

Euston Railway Station
20 minutes walk
Car Parks

Car Parks

Broadwick Masterpark
1 minutes walk
Brewer Street NCP
2 minutes walk

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What's on in London 2015

With an exciting calendar of entertainment, 2015 is another special year in London. Find out what's happening throughout the capital with our thorough guide to the best 2015 London events.


Hotels near SAID

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    The Courthouse Hotel
    London > Hotels > Luxury Chain Hotel from 141 27% off
    19 - 21 Great Marlborough Street, W1F | 3 minutes from SAID
    A swimming pool, spa, fitness room and a range of meeting rooms have been sympathetically accommodated within this historic 5-star Soho hotel. A Grade II listed ... More
    No 5 Maddox Street London
    London > Apartment > Apartment from 188 29% off
    5 Maddox Street, W1S | 4 minutes from SAID
    Edgy, urban and very hip, these distinguished apartments are a shopper's seventh heaven. Located near Regents Street, Maddox Street is a stylish sanctuary of tranquility offering ... More
    The Shaftesbury Premier London Piccadilly
    London > Hotels > Mid-Range Chain Hotel from 93 30% off
    65-73 Shaftesbury Avenue, W1D | 4 minutes from SAID
    Discover the Shaftesbury Hotel in the heart of London's Theatreland. Each of the 62 fully air-conditioned bedrooms boasts luxury fittings, state of the art telecommunications and ... More

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    What's On Today

    Near Said

    Richard Billingham: Panorama
    Exhibitions | Until 28th August 2015 

    Anthony Reynolds Gallery 2 minutes walk from Said

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    Salsa Sessions
    Concerts | Until 15th December 2015 

    Floridita 2 minutes walk from Said


    Chen Zhen
    Exhibitions | Until 14th August 2015 

    Frith Street Gallery 3 minutes walk from Said


    Cunx Tuesday
    Clubbing and Nightlife | Until 25th August 2015 

    Freedom Bar 3 minutes walk from Said

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    Clubbing and Nightlife | Until 28th July 2015 

    The Shadow Lounge 3 minutes walk from Said


    Matilda The Musical
    Matilda The Musical
    Theatre | Until 29th May 2016 

    Cambridge Theatre 3 minutes walk from Said

    The Royal Shakespeare Company's multiple award-winning musical adaptation of Roald Dahl's celebrated children's book Matilda is a big hit at ...More

    Jersey Boys
    Jersey Boys
    Theatre | Until 14th February 2016 

    Piccadilly Theatre 3 minutes walk from Said

    Jersey Boys at the Piccadilly Theatre is the tale of four blue collar boys from the wrong side of the ...More

    Sinatra at The London Palladium
    Sinatra at The London Palladium
    Concerts | Until 10th October 2015 

    London Palladium 3 minutes walk from Said

    A centenary celebration of ol' Blue Eyes, this multimedia concert marks 100 years since Frank Sinatra's birth. Rare and never ...More

    The Curious Incident Of The Dog In The Night-Time
    The Curious Incident Of The Dog In The Night-Time
    Theatre | Until 24th October 2015 

    Gielgud Theatre 3 minutes walk from Said

    This stage adaptation by Simon Stephens of Mark Haddon's hugely popular novel had a successful run at the National Theatre. ...More

    Les Miserables
    Les Miserables
    Theatre | Until 26th March 2016 

    Queen's Theatre 3 minutes walk from Said

    Jean Valjean, released on parole after 19 years on the chain gang, finds that the yellow ticket-of-leave he must, by ...More

    Hotels near SAID

    From cheap budget places to stay to luxury 5 star hotels see our deals for SAID hotels, including The Shaftesbury Premier London Piccadilly from 84% off.

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