SAID  

 
 
ADDRESS
41 Broadwick Street, Soho, London W1F 9QL
 
 
TELEPHONE
 
TWITTER
 
OPENING TIMES
10am-6pm daily
 

Nearby

 

SAIDA beacon for Italians in London, Italian chocolate shop SAID was founded in Rome in 1923 and made its way to London 90 years later opening its first London boutique, located in the heart of Soho, in 2013. It's a gorgeous little spot where the walls are covered in silver chocolate molds of all shapes and sizes - stars, shells, rabbits, fish and Easter eggs - and a fire is lit on cold, wintery days. The counter displays large glass jars filled with white, milk and dark chocolate on one side with and a range of hand made truffles on the other. The hot chocolates are certainly worth making a detour for. Kept warm in large glass containers on the back counter, stirred and heated continuously, the traditional Italian dark hot chocolate is rich and dense like a chocolate pudding. But there's chocolate in every form and shape here and the hand crafted chocolates and truffles make for a very indulgent treat while the romantic dim lighting and the roaring fire provide a warm, Italian welcome.

 

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LondonTown.com - SAID Location Map

 
 
 
Underground Stations

Underground Stations

 
Oxford Circus Tube Station
 
5 minutes walk
 
Piccadilly Circus Tube Station
 
5 minutes walk
 
Railway Stations

Railway Stations

 
Charing Cross Railway Station
 
13 minutes walk
 
Euston Railway Station
 
20 minutes walk
 
 
Car Parks

Car Parks

 
Broadwick Masterpark
 
1 minutes walk
 
Brewer Street NCP
 
2 minutes walk
 
 
 
 

Further articles featuring SAID on LondonTown.com

 
London West End Theatres

From all singing, all dancing musicals and glitzy productions to satirical comedies and renowned dramas, London's West End Theatres boast a year-round world-class programme of...

 
 
London's Best Events 2017

Find out the best London 2017 events with our comprehensive guide to the top entertainment in the city throughout the year. From January through to December, 2017 is packed with unmissable events - so read on to get the best out of London town.

 
THE BEST

Hotels near SAID

Near SAID
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The Courthouse Hotel
London > Hotels > Luxury Chain Hotel   from £141  42% off
19 - 21 Great Marlborough Street, W1F | 3 minutes from SAID
A swimming pool, spa, fitness room and a range of meeting rooms have been sympathetically accommodated within this historic 5-star Soho hotel. A Grade II listed ... More
 
 
 
The Nadler Soho Hotel
London > Hotels > Mid-Range Chain Hotel   from £108  41% off
10 Carlisle Street, W1D | 3 minutes from SAID
Promising 'the bill you pay at check-out is what you thought you'd pay when you checked in', the Nadler Hotels specialise in stylish, affordable accommodation. The ... More
 
 
 
No 5 Maddox Street London
London > Apartment > Apartment   from £150  39% off
5 Maddox Street, W1S | 4 minutes from SAID
Edgy, urban and very hip, these distinguished apartments are a shopper's seventh heaven. Located near Regents Street, Maddox Street is a stylish sanctuary of tranquility offering ... More
 
 
 
 
Editor's Top Pick - Recommended
Pret A Manger
London > Restaurants > Cafes and Delis
35 Broadwick Street, Soho, London W1F | 1 minute from SAID
Pret sells up market fast food, hand made from natural ingredients, to take away or eat on site, in its trademark no nonsense chrome interiors. The ... More
 
 
 
Editor's Top Pick - Recommended
Ginger & White
London > Restaurants > Cafes and Delis
1 Silver Place, Soho, London W1F | 1 minute from SAID
Following the first two coffee shops in NW3, Ginger & White come to central London, to Soho, for their third opening which launched on 13th July ... More
 
 
 
Editor's Top Pick - Recommended
Pure, Soho
London > Restaurants > Cafes and Delis
39 Beak Street, Soho, London W1F | 1 minute from SAID
With salads, wraps, soups and flatbreads made fresh on site every day, each of the Pure outlets provide the opportunity to enjoy a quick but healthy ... More
 
 
 
THE BEST

Dining near SAID

Near SAID
Editor's Top Pick - Recommended
BAO, Soho
London > Restaurants > Pan-Asian restaurants
53 Lexington Street, W1F | 1 minute from SAID
After proving popular at Netil Market, BAO was given its first permanent home in Soho, serving its steamed milk buns and Taiwanese cuisine to ... More
 
 
 
Editor's Top Pick - Recommended
Mildred's
London > Restaurants > Vegetarian restaurants
45 Lexington Street, Soho, London W1F | 1 minute from SAID
Established in 1988, Mildred's is a Soho institution that has gone from strength to strength, worth a visit whether you're vegetarian or not. They have a ... More
 
 
 
Editor's Top Pick - Recommended
Andrew Edmunds
London > Restaurants > Modern European restaurants
46 Lexington Street, Soho, London W1F | 1 minute from SAID
Widely regarded as "the most romantic restaurant in London", the rustic wooden furniture, cosy booths and dim lighting certainly make Andrew Edmunds a great place for ... More
 
 
 
THE BEST

Events near SAID

Near SAID
Editor's Top Pick - Recommended
The Ferryman
London > Events > Theatre  Dates: 20th June 2017 to 6th January 2018
SAID, Shaftesbury Avenue, W1D | 3 minutes from SAID
Following a sold out run at the Royal Court, (the fastest selling show in the theatre's history) Jez Butterworth's The Ferryman is enjoying an equally popular ...More
 
 
 
Editor's Top Pick - Recommended
The Gruffalo's Child: Tall Stories
London > Events > Theatre  Dates: 22nd November 2017 to 7th January 2018
SAID, Shaftesbury Avenue, Soho, London W1D | 4 minutes from SAID
The sequel to The Gruffalo, which proved such a hit and a popular Christmas outing in the West End, The Gruffalo's Child is a stage version ...More
 
 
 
Editor's Top Pick - Recommended
The Comedy About A Bank Robbery
London > Events > Theatre  Dates: 31st March 2016 to 1st April 2018
SAID, 218-223 Piccadilly, Piccadilly Circus, W1V | 5 minutes from SAID
Mischief Theatre, creators of The Play That Goes Wrong - winner of the Olivier Award for Best New Comedy - and Peter Pan Goes Wrong, have ...More
 
 
 
THE BEST

Entertainment near SAID

Near SAID
Editor's Top Pick - Recommended
London Palladium
London > Entertainment > Theatres
8 Argyll Street, Soho, London W1F | 3 minutes from SAID
For those who owned televisions in the 1950s and 1960s, the London Palladium is quite simply the most famous variety theatre in the world. Stars who ... More
 
 
 
Editor's Top Pick - Recommended
Gielgud Theatre
London > Entertainment > Theatres
Shaftesbury Avenue, Soho, London W1D | 3 minutes from SAID
From the outside, the Gielgud Theatre is an impressive sight, towering four storeys over Shaftesbury Avenue, its height further emphasized by the turret on top. The ... More
 
 
 
Editor's Top Pick - Recommended
Soho Theatre
London > Entertainment > Theatres
21 Dean Street, Soho, London W1D | 4 minutes from SAID
The Soho Theatre Company was formed in 1969 by Verity Bargate and Fred Proud, but it didn't have a permanent home until 2000, when its current ... More
 
 
 
THE BEST

Sights and Attractions near SAID

The best museums, galleries, attractions near SAID
Editor's Top Pick - Recommended
Unit London
London > Attractions > Art Galleries
147 Wardour Street, W1F | 2 minutes from SAID
Founded in 2013 by two young artists, Unit London was born from a desire to break down the barriers of elitism and ... More
 
 
 
Editor's Top Pick - Recommended
Lights Of Soho
London > Attractions > Art Galleries
Brewer Street, Soho, London W1F | 3 minutes from SAID
A new gallery space dedicated to light art. ... More
 
 
 
Editor's Top Pick - Recommended
Marian Goodman Gallery
London > Attractions > Art Galleries
5-8 Lower John Street, W1F | 3 minutes from SAID
Described by The Guardian as the "gallerist with the golden touch" New Yorker Marian Goodman is the "most respected dealer" in that ... More
 
 
 
THE BEST

Shopping near SAID

The best shops and markets near SAID
Editor's Top Pick - Recommended
Fernandez and Wells Food & Wine
London > Shopping > Delicatessens
43 Lexington Street, Soho, London W1F | 1 minute from SAID
The whole leg of ham hanging in the window and butcher's block inside instantly indicate that what you get at this upmarket deli is fresh, quality ... More
 
 
 
Editor's Top Pick - Recommended
Oasis
London > Shopping > Ladies Fashion
12-14 Argyll Street, Soho, London W1F | 1 minute from SAID
Female fashion retail chain. Oasis sells stylish but fun clothes produced by the in-house design team.... More
 
 
 
Editor's Top Pick - Recommended
Zest
London > Shopping > Gifts and Luxuries
18 Broadwick Street, Soho, London W1F | 1 minute from SAID
From 'kitsch and collectable' to 'pamper and polish', Zest manage to offer something for everyone and put the sense of humour back into gift shopping. This ... More
 
 
 
THE BEST

Education near SAID

Near SAID
Editor's Top Pick - Recommended
Cookery School
London > Education > Cookery Courses
15B Little Portland Street, Fitzrovia, London W1W | 7 minutes from SAID
Awarded The Best City Cookery School 2013, the Cookery School at Little Portland Street has been teaching people to make simple, honest food for more than ... More
 
 
 
Editor's Top Pick - Recommended
The London Film School
London > Education > Universities and Colleges
24 Shelton Street, Covent Garden, WC2H | 9 minutes from SAID
The London Film School is the oldest-established international school of film technique in the world. The school has contributed significantly to ... More
 
 
 
Editor's Top Pick - Recommended
L'Atelier des Chefs
London > Education > Adult Education
19 Wigmore Street, Marylebone, London W1U | 10 minutes from SAID
Whether you're a Nigella or not in the kitchen, the L'atelier des Chefs cookery school can teach you something. Classes are given in the basement kitchens ... More
 
 
 
THE BEST

Leisure near SAID

SAID gyms, sporting activities, health & beauty and fitness.
Editor's Top Pick - Recommended
Urban Golf Soho
London > Leisure > Golf
33 Great Pulteney Street, Soho, London W1F | 2 minutes from SAID
OK, so you may not be able to soak up the rays on this indoor course but it's a brilliant idea that has been stylishly executed. ... More
 
 
 
Editor's Top Pick - Recommended
Triyoga
London > Leisure > Health and Beauty
Unit 2.4-2.6 Kingly Court, Soho, London W1B5PW | 2 minutes from SAID
On the second floor of the Kingly Court complex off Carnaby Street, Triyoga offers busy city people a refuge where they can centre themselves. One of ... More
 
 
 
Editor's Top Pick - Recommended
The Beauty Lounge
London > Leisure > Health and Beauty
1 Kingly Court, Soho, London W1B | 2 minutes from SAID
All therapists at The Beauty Lounge in Kingly Court work in the media, fashion and beauty industry so when you go for a make-up leseson you'll ... More
 
 
 
THE BEST

Pubs near SAID

The best pubs near London SAID.
Editor's Top Pick - Recommended
Endurance
London > Restaurants > Gastropub
90 Berwick Street,, Soho, London W1F | 1 minute from SAID
... More
 
 
 
Editor's Top Pick - Recommended
The Toucan
London > Nightlife > Pubs
19 Carlisle Street, Soho, London W1D | 4 minutes from SAID
This is not so much a restaurant as a tiny atmospheric Irish bar. Having grown out of its minuscule basement into the bar upstairs it's always ... More
 
 
 
Editor's Top Pick - Recommended
Waxy O'Connor's
London > Nightlife > Pubs
14-16 Rupert Street, Soho, London W1D | 5 minutes from SAID
Located where it is, Waxy's is fairly predictable. It's busy, it's Irish and it's got a fair smattering of tourists, but it also has that certain ... More
 
 
 
THE BEST

Nightlife near SAID

SAID clubs, bars, cabaret nights, casinos and interesting nightlife.
Editor's Top Pick - Recommended
Milk & Honey
London > Nightlife > Bars
61 Poland Street, Soho, London W1F | 1 minute from SAID
With no number on its door, no name emblazoned outside, a ring-before-you-arrive guest policy, an underground location and some rather interesting house rules, this bar oozes ... More
 
 
 
Editor's Top Pick - Recommended
Vinoteca Soho
London > Nightlife > Wine Bars
53-55 Beak Street, Soho, London W1F | 1 minute from SAID
Since opening their first Vinoteca in 2005 in Farringdon's St John Street, Brett Woonton, Charlie Young and Elena Ares have quenched a thirst for wine bars ... More
 
 
 
Editor's Top Pick - Recommended
The Blind Pig at Social Eating House
London > Nightlife > Bars
58 Poland Street, W1F | 1 minute from SAID
Hidden behind a door with a blindfolded pig's head on it and above Jason Atherton's Michelin-starred restaurant, Social Eating House, is award-winning, speakeasy-style bar, ... More
 
 
 
THE BEST

Meeting venue hire near SAID

Where to have your meeting, conference, exhibition, private dining or training course near SAID.
Editor's Top Pick - Recommended
68 Dean Street
London > Business > Venue Hire
68 Dean Street, Soho, London W1D | 3 minutes from SAID
This stylish private house in Soho is suitable for photo shoots, meetings, press events, filming and for a limited range of social events such as dinners ... More
 
 
 
Editor's Top Pick - Recommended
The Sanderson Hotel
London > Business > Venue Hire
50 Berners Street, Fitzrovia, London W1T | 6 minutes from SAID
... More
 
 
 
Editor's Top Pick - Recommended
Royal Academy of Arts
London > Business > Venue Hire
Burlington House, Piccadilly, Mayfair, London W1J | 6 minutes from SAID
Lord Burlington's spectacular London palace is home to the Royal Academy of Arts, a set of galleries that houses the country's premier art school and a ... More
 
 
 
 

Also in Broadwick Street

Our recommendations in the same street as SAID

 
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What's On Today

Near Said

 
 
 
Alison Lambert
Exhibitions | Until 2nd December 2017 

Jill George Gallery 1 minute walk from Said

Exhibitions & Art, Drawings/Illustration....More

Carnaby Christmas Lights and Shopping Party
Carnaby Christmas Lights and Shopping Party
Seasonal | Until 31st December 2017 

Carnaby Street 2 minutes walk from Said

Always fun and often off-the-wall, the Carnaby Street Christmas Lights are launched with a big Christmas Party with discounts in ...More

 
Rewind 100: 90s Legends
Concerts | On 23rd November 2017 

100 Wardour Street 2 minutes walk from Said

...More

Hiroshi Sugimoto: Snow White
Exhibitions | Until 22nd December 2017 

Marian Goodman Gallery 3 minutes walk from Said

An overview of Sugimoto's Theater Series which began in 1976, a collection of black and white images of theatres and ...More

Wendy McMurdo - Indeterminate Objects (Classrooms)
Exhibitions | Until 17th December 2017 

Photographers' Gallery 3 minutes walk from Said

Combining still photography and animation, the project alludes to the co-existence and pervasive nature of these different spaces through which ...More

Near The Wind: Pentti Sammallahti And Kristoffer Albrecht
Exhibitions | Until 14th January 2018 

Photographers' Gallery 3 minutes walk from Said

The Finnish photographer and his contemporary explore the Scottish isles of Shetland and Orkney....More

Four Saints In Three Acts - A Snapshot Of The American Avant-Garde
Exhibitions | Until 11th February 2018 

Photographers' Gallery 3 minutes walk from Said

This exhibition brings together over 80 photographs, from cast portraits to stage and behind-the-scenes shots and includes previously unseen work ...More

Regent Street Christmas Lights
Regent Street Christmas Lights
Seasonal | Until 31st December 2017 

Regent Street 3 minutes walk from Said

The regal sweep of John Nash's famous shopping street has a great, festive atmosphere when the Christmas lights are switched ...More

 
Instant Stories: Wim Wenders' Polaroids
Exhibitions | Until 11th February 2018 

Photographers' Gallery 3 minutes walk from Said

A selection of images from the filmaker's personal collection encompassing portraits of cast and crew, friends and family, behind-the scenes, ...More

Annie
Annie
Theatre | Until 18th February 2018 

Piccadilly Theatre 3 minutes walk from Said

It's a hard-knock life in 1930s New York during the Great Depression in the feel good, Tony Award-winning musical. Based ...More

 

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Paloma Faith
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Concerts | On 14th March 

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Concerts | On 8th March 

Alexandra Palace

BRIT Award winner Rory Graham, aka Rag 'n' Bone Man, plays his biggest show to ...More

 
Pressure
Pressure
Theatre | From 28th March 

Park Theatre

John Dove directs David Haig, Malcolm Sinclair and Laura Rogers in the Royal Lyceum Theatre ...More

 
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Concerts | On 7th March 

Royal Albert Hall

The singer-songwriter who rose to prominence as lead vocalist for 80s band, The Smiths, plays ...More

 
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Sutra
Dance | From 26th March 

Sadler's Wells Theatre

An award-winning collaboration between choreographer Sidi Larbi Cherkaoui, sculptor Antony Gormley and 19 Buddhist monks ...More

 
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Theatre | From 16th March 

Piccadilly Theatre

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Theatre | From 21st March 

Aldwych Theatre

Phyllida Lloyd, director of Mamma Mia!, helms a life-affirming musical based on the life of ...More

 
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London Events 2018
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The Old Vic celebrates its bicentenary, Shakespeare's Globe gets a new Artistic Director and three ...More

 
Strictly Come Dancing: The Live Tour
Dance | From 10th February 

The O2 Arena

Strictly champion Ore Oduba and judges Craig Revel Horwood, Darcey Bussell and Bruno Tonioli appear at the live version of the popular, glitzy BBC television show. The live ...More

Strictly Come Dancing: The Live Tour
Dance | From 8th February 

SSE Arena, Wembley

Strictly champion Ore Oduba appears at the live version of the popular, glitzy BBC television show, along with judges Craig Revel Horwood, Darcey Bussell and Bruno Tonioli. The ...More

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Business 

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Veeno St Paul's
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Pickle and Toast
Dining 

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Christmas in London 2017
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Soho speakeasy bar on Great Windmill Street with live music, DJs and old school glamour....More

 
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SALE
Hotels near SAID

From cheap budget hotels to luxury 5 star suites see our deals for SAID hotels, including The Courthouse Hotel from 94% off.

 
 
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