A beacon for Italians in London, Italian chocolate shop SAID was founded in Rome in 1923 and made its way to London 90 years later opening its first London boutique, located in the heart of Soho, in 2013. It's a gorgeous little spot where the walls are covered in silver chocolate molds of all shapes and sizes - stars, shells, rabbits, fish and Easter eggs - and a fire is lit on cold, wintery days. The counter displays large glass jars filled with white, milk and dark chocolate on one side with and a range of hand made truffles on the other. The hot chocolates are certainly worth making a detour for. Kept warm in large glass containers on the back counter, stirred and heated continuously, the traditional Italian dark hot chocolate is rich and dense like a chocolate pudding. But there's chocolate in every form and shape here and the hand crafted chocolates and truffles make for a very indulgent treat while the romantic dim lighting and the roaring fire provide a warm, Italian welcome.
LondonTown.com - SAID Location Map
Further articles featuring SAID on LondonTown.com
Les Trois Garcons 1 Club Row, E1 6JX A meal out at this rather exotic Shoreditch restaurant (a naan's throw from Brick Lane) feels like...
Bloomsbury Flowers 29 Great Queen Street, WC2B 5BB A florist that doesn't do red roses. Hooray! No romantic cliches here! And the collective heart-sinking of London's male population,...
Van Dyck in Sicily: Painting and the Plague, 1624-25 Dulwich Picture Gallery, SE21 7AD 15th February 2012 - 27th May 2012 A highlight of the Dulwich Picture Gallery's...
Royal River: Power, Pageantry and the Thames National Maritime Museum, SE10 9NF 27th April 2012 - 10th September 2012 The National Maritime Museum has recently announced plans for...
Christian Louboutin Design Museum, SE1 2YD 28th March 2012 - 2nd July 2012 For anyone who follows fashion, French shoe designer Christian Louboutin is the height of sophistication....
With an exciting calendar of entertainment, 2015 is another special year in London. Find out what's happening throughout the capital with our thorough guide to the best 2015 London events.
Hotels near SAID
London > Hotels > Luxury Chain Hotel from £141 27% off
19 - 21 Great Marlborough Street, W1F | 3 minutes from SAID
A swimming pool, spa, fitness room and a range of meeting rooms have been sympathetically accommodated within this historic 5-star Soho hotel. A Grade II listed ... More
London > Apartment > Apartment from £188 29% off
5 Maddox Street, W1S | 4 minutes from SAID
Edgy, urban and very hip, these distinguished apartments are a shopper's seventh heaven. Located near Regents Street, Maddox Street is a stylish sanctuary of tranquility offering ... More
London > Hotels > Mid-Range Chain Hotel from £93 30% off
65-73 Shaftesbury Avenue, W1D | 4 minutes from SAID
Discover the Shaftesbury Hotel in the heart of London's Theatreland. Each of the 62 fully air-conditioned bedrooms boasts luxury fittings, state of the art telecommunications and ... More
Also in Broadwick Street
Our recommendations in the same street as SAID
What's On Today
Matilda The Musical
Theatre | Until 29th May 2016
Cambridge Theatre 3 minutes walk from Said
The Royal Shakespeare Company's multiple award-winning musical adaptation of Roald Dahl's celebrated children's book Matilda is a big hit at ...More
Theatre | Until 14th February 2016
Piccadilly Theatre 3 minutes walk from Said
Jersey Boys at the Piccadilly Theatre is the tale of four blue collar boys from the wrong side of the ...More
Sinatra at The London Palladium
Concerts | Until 10th October 2015
London Palladium 3 minutes walk from Said
A centenary celebration of ol' Blue Eyes, this multimedia concert marks 100 years since Frank Sinatra's birth. Rare and never ...More
The Curious Incident Of The Dog In The Night-Time
Theatre | Until 24th October 2015
Gielgud Theatre 3 minutes walk from Said
This stage adaptation by Simon Stephens of Mark Haddon's hugely popular novel had a successful run at the National Theatre. ...More
Theatre | Until 26th March 2016
Queen's Theatre 3 minutes walk from Said
Jean Valjean, released on parole after 19 years on the chain gang, finds that the yellow ticket-of-leave he must, by ...More
Hotels near SAID
From cheap budget places to stay to luxury 5 star hotels see our deals for SAID hotels, including The Shaftesbury Premier London Piccadilly from 84% off.