SAID

 
 
ADDRESS
41 Broadwick Street, Soho, London W1F 9QL 
 
TELEPHONE
 
TWITTER
 
OPENING TIMES
10am-6pm daily
 

Nearby

 

SAIDA beacon for Italians in London, Italian chocolate shop SAID was founded in Rome in 1923 and made its way to London 90 years later opening its first London boutique, located in the heart of Soho, in 2013. It's a gorgeous little spot where the walls are covered in silver chocolate molds of all shapes and sizes - stars, shells, rabbits, fish and Easter eggs - and a fire is lit on cold, wintery days. The counter displays large glass jars filled with white, milk and dark chocolate on one side with and a range of hand made truffles on the other. The hot chocolates are certainly worth making a detour for. Kept warm in large glass containers on the back counter, stirred and heated continuously, the traditional Italian dark hot chocolate is rich and dense like a chocolate pudding. But there's chocolate in every form and shape here and the hand crafted chocolates and truffles make for a very indulgent treat while the romantic dim lighting and the roaring fire provide a warm, Italian welcome.

 

SAID images

SAID   

SAID

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LondonTown.com - SAID Location Map

 
 
 
Underground Stations

Underground Stations

 
Oxford Circus Tube Station
 
5 minutes walk
 
Piccadilly Circus Tube Station
 
5 minutes walk
 
Railway Stations

Railway Stations

 
Charing Cross Railway Station
 
13 minutes walk
 
Euston Railway Station
 
20 minutes walk
 
 
Car Parks

Car Parks

 
Broadwick Masterpark
 
1 minutes walk
 
Brewer Street NCP
 
2 minutes walk
 
 
 
 

Further articles featuring SAID on LondonTown.com

 
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What to do in London Throughout 2014

Find out what's happening in London throughout 2014 with our comprehensive guide to the best entertainment in the city for the year ahead. From January through to December, 2014 is shaping up to be something special - so read on to get the best out of London town.

 
THE BEST

Hotels near SAID

Near SAID
The Soho Hotel
London > Hotels > Luxury Chain Hotel   from £220  25% off
4 Richmond Mews, W1D | 3 minutes from SAID
A wonderful thing about Soho is that in spite of the mad chaos that carries on all night in this unique and thrilling part of London, ... More
 
 
 
The Groucho Club
London > Hotels > Mid-Range Chain Hotel   from £177  36% off
45 Dean Street, W1D | 4 minutes from SAID
Formed in 1985, The Groucho Club is a private members club that's open to men and women. With accommodation available to its members, there are 20 ... More
 
 
 
No 5 Maddox Street London
London > Apartment > Apartment   from £170  36% off
5 Maddox Street, W1S | 4 minutes from SAID
Edgy, urban and very hip, these distinguished apartments are a shopper's seventh heaven. Located near Regents Street, Maddox Street is a stylish sanctuary of tranquility offering ... More
 
 
 
Editor's Top Pick - Recommended
Pret A Manger
London > Restaurants > Cafes and Delis
35 Broadwick Street, Soho, London W1F | 1 minute from SAID
Pret sells up market fast food, hand made from natural ingredients, to take away or eat on site, in its trademark no nonsense chrome interiors. The ... More
 
 
 
Editor's Top Pick - Recommended
Ginger & White
London > Restaurants > Cafes and Delis
1 Silver Place, W1F | 1 minute from SAID
Following the first two coffee shops in NW3, Ginger & White come to central London, to Soho, for their third opening which launched on 13th July ... More
 
 
 
Editor's Top Pick - Recommended
Pure, Soho
London > Restaurants > Cafes and Delis
39 Beak Street, Soho, London W1F | 1 minute from SAID
With salads, wraps, soups and flatbreads made fresh on site every day, each of the Pure outlets provide the opportunity to enjoy a quick but healthy ... More
 
 
 
THE BEST

Dining near SAID

Near SAID
Editor's Top Pick - Recommended
Mildred's
London > Restaurants > Vegetarian restaurants
45 Lexington Street, Soho, London W1F | 1 minute from SAID
Established in 1988, Mildred's is a Soho institution that has gone from strength to strength, worth a visit whether you're vegetarian or not. They have a ... More
 
 
 
Editor's Top Pick - Recommended
Bistro 1
London > Restaurants > Mediterranean restaurants
75 Beak Street, Soho, London W1F | 1 minute from SAID
Mediterranean Restaurant... More
 
 
 
Editor's Top Pick - Recommended
Aurora
London > Restaurants > Mediterranean restaurants
49 Lexington Street, Soho, London W1F | 1 minute from SAID
This corner of Soho has more than its fair share of restaurants we repeatedly return to. Opposite Andrew Edmunds and a few doors down from Mildred's, ... More
 
 
 
THE BEST

Events near SAID

Near SAID
Editor's Top Pick - Recommended
Urinetown The Musical
London > Events > Theatre  Dates: 29th September 2014 to 24th January 2015
Apollo Theatre, 29 Shaftesbury Avenue, Westminster, London W1D | 3 minutes from SAID
After a hugely successful run at the St James Theatre at the beginning of 2014 Urinetown moves to the Apollo Theatre on 29th September 2014 making ...More
 
 
 
Editor's Top Pick - Recommended
The Scottsboro Boys
London > Events > Theatre  Dates: 4th October 2014 to 21st February 2015
Garrick Theatre, 2 Charing Cross Road, South Bank, London WC2H | 9 minutes from SAID
It's 1931, nine young black men aged between 12 and 19 are travelling on a train through Scottsboro, looking for a new life. Following a sold ...More
 
 
 
Editor's Top Pick - Recommended
War Horse
London > Events > Theatre  Dates: 28th March 2009 to 14th February 2015
New London Theatre, Drury Lane, Covent Garden, London WC2B | 12 minutes from SAID
This moving adaptation of Michael Morpurgo's World War I epic War Horse gets a West End transfer to the New London Theatre after two critically acclaimed ...More
 
 
 
THE BEST

Entertainment near SAID

Near SAID
Editor's Top Pick - Recommended
London Palladium
London > Entertainment > Theatres
8 Argyll Street, Soho, London W1F | 3 minutes from SAID
For those who owned televisions in the 1950s and 1960s, the London Palladium is quite simply the most famous variety theatre in the world. Stars who ... More
 
 
 
Editor's Top Pick - Recommended
Gielgud Theatre
London > Entertainment > Theatres
Shaftesbury Avenue, Soho, London W1D | 3 minutes from SAID
From the outside, the Gielgud Theatre is an impressive sight, towering four storeys over Shaftesbury Avenue, its height further emphasized by the turret on top. The ... More
 
 
 
Editor's Top Pick - Recommended
Soho Theatre
London > Entertainment > Theatres
21 Dean Street, Soho, London W1D | 4 minutes from SAID
The Soho Theatre Company was formed in 1969 by Verity Bargate and Fred Proud, but it didn't have a permanent home until 2000, when its current ... More
 
 
 
THE BEST

Sights and Attractions near SAID

The best museums, galleries, attractions near SAID
Editor's Top Pick - Recommended
Liberty of London
London > Attractions > Historic Buildings
Regent Street, Soho, London W1B | 3 minutes from SAID
Design-focused store with iconic fabric department. No other shop in London, if the world, has such a strong iconic association with design. Mention a “Liberty print” and ... More
 
 
 
Editor's Top Pick - Recommended
Photographers' Gallery
London > Attractions > Art Galleries
16-18 Ramillies Street, Soho, London W1F | 3 minutes from SAID
The Photographers' Gallery - Britain's leading centre for contemporary photography - emerged from a 3.6 million pound redesign in May 2012 revealing the work of Irish ... More
 
 
 
Editor's Top Pick - Recommended
Soho
London > Attractions > Other Attractions
Soho, London W1D | 4 minutes from SAID
Soho, the set of streets and alleyways between Oxford Street, Shaftesbury Avenue, Charing Cross Road and Regent Street is one of the most cosmopolitan parts of ... More
 
 
 
THE BEST

Shopping near SAID

The best shops and markets near SAID
Editor's Top Pick - Recommended
Fernandez and Wells Food & Wine
London > Shopping > Delicatessens
43 Lexington Street, Soho, London W1F | 1 minute from SAID
The whole leg of ham hanging in the window and butcher's block inside instantly indicate that what you get at this upmarket deli is fresh, quality ... More
 
 
 
Editor's Top Pick - Recommended
Oasis
London > Shopping > Ladies Fashion
12-14 Argyll Street, Soho, London W1F | 1 minute from SAID
Female fashion retail chain. Oasis sells stylish but fun clothes produced by the in-house design team.... More
 
 
 
Editor's Top Pick - Recommended
Zest
London > Shopping > Gifts and Luxuries
18 Broadwick Street, Soho, London W1F | 1 minute from SAID
From 'kitsch and collectable' to 'pamper and polish', Zest manage to offer something for everyone and put the sense of humour back into gift shopping. This ... More
 
 
 
THE BEST

Education near SAID

Near SAID
Editor's Top Pick - Recommended
Cookery School
London > Education > Cookery Courses
15B Little Portland Street, W1W | 7 minutes from SAID
Awarded The Best City Cookery School 2013, the Cookery School at Little Portland Street has been teaching people to make simple, honest food for more than ... More
 
 
 
Editor's Top Pick - Recommended
L'Atelier des Chefs
London > Education > Adult Education
19 Wigmore Street, W1U | 10 minutes from SAID
Whether you're a Nigella or not in the kitchen, the L'atelier des Chefs cookery school can teach you something. Classes are given in the basement kitchens ... More
 
 
 
Editor's Top Pick - Recommended
English [Out There!]
London > Education > English Language Courses
10 Coptic Street, Bloomsbury, London WC1A | 10 minutes from SAID
English [Out There!] takes a very hands-on approach to learning English. The course places an emphasis on using what you have learned. Students are taken out ... More
 
 
 
THE BEST

Leisure near SAID

SAID gyms, sporting activities, health & beauty and fitness.
Editor's Top Pick - Recommended
Urban Golf Soho
London > Leisure > Golf
33 Great Pulteney Street, Soho, London W1F | 2 minutes from SAID
OK, so you may not be able to soak up the rays on this indoor course but it's a brilliant idea that has been stylishly executed. ... More
 
 
 
Editor's Top Pick - Recommended
Triyoga
London > Leisure > Health and Beauty
Unit 2.4-2.6 Kingly Court, Soho, London W1B5PW | 2 minutes from SAID
On the second floor of the Kingly Court complex off Carnaby Street, Triyoga offers busy city people a refuge where they can centre themselves. One of ... More
 
 
 
Editor's Top Pick - Recommended
The Beauty Lounge
London > Leisure > Health and Beauty
1 Kingly Court, Soho, London W1B | 2 minutes from SAID
All therapists at The Beauty Lounge in Kingly Court work in the media, fashion and beauty industry so when you go for a make-up leseson you'll ... More
 
 
 
THE BEST

Pubs near SAID

The best pubs near London SAID.
Editor's Top Pick - Recommended
Endurance
London > Restaurants > Gastropub
90 Berwick Street,, Soho, London W1F | 1 minute from SAID
... More
 
 
 
Editor's Top Pick - Recommended
The Toucan
London > Nightlife > Pubs
19 Carlisle Street, Soho, London W1D | 4 minutes from SAID
This is not so much a restaurant as a tiny atmospheric Irish bar. Having grown out of its minuscule basement into the bar upstairs it's always ... More
 
 
 
Editor's Top Pick - Recommended
Waxy O'Connor's
London > Nightlife > Pubs
14-16 Rupert Street, Soho, London W1D | 5 minutes from SAID
Located where it is, Waxy's is fairly predictable. It's busy, it's Irish and it's got a fair smattering of tourists, but it also has that certain ... More
 
 
 
THE BEST

Nightlife near SAID

SAID clubs, bars, cabaret nights, casinos and interesting nightlife.
Editor's Top Pick - Recommended
Milk & Honey
London > Nightlife > Bars
61 Poland Street, Soho, London W1F | 1 minute from SAID
With no number on its door, no name emblazoned outside, a ring-before-you-arrive guest policy, an underground location and some rather interesting house rules, this bar oozes ... More
 
 
 
Editor's Top Pick - Recommended
Vinoteca Soho
London > Nightlife > Wine Bars
53-55 Beak Street, Soho, London W1F | 1 minute from SAID
Since opening their first Vinoteca in 2005 in Farringdon's St John Street, Brett Woonton, Charlie Young and Elena Ares have quenched a thirst for wine bars ... More
 
 
 
Editor's Top Pick - Recommended
Graphic
London > Nightlife > Bars
4 Golden Square, Piccadilly, Soho, London W1F | 2 minutes from SAID
Graphic is a drinking den with two identities: by day it's a cool Soho cafe bar, but by night it becomes a cocktail bar with DJs ... More
 
 
 
THE BEST

Meeting venue hire near SAID

Where to have your meeting, conference, exhibition, private dining or training course near SAID.
Editor's Top Pick - Recommended
68 Dean Street
London > Business > Venue Hire
68 Dean Street, Soho, London W1D | 3 minutes from SAID
This stylish private house in Soho is suitable for photo shoots, meetings, press events, filming and for a limited range of social events such as dinners ... More
 
 
 
Editor's Top Pick - Recommended
The Sanderson Hotel
London > Business > Venue Hire
50 Berners Street, Fitzrovia, London W1T | 6 minutes from SAID
... More
 
 
 
Editor's Top Pick - Recommended
Royal Academy of Arts
London > Business > Venue Hire
Burlington House, Piccadilly, Mayfair, London W1J | 6 minutes from SAID
Lord Burlington's spectacular London palace is home to the Royal Academy of Arts, a set of galleries that houses the country's premier art school and a ... More
 
 
 
 

Also in Broadwick Street

Our recommendations in the same street as SAID

 
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Hotels Near

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Near SAID All London hotels
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What's On Today

Near Said

 
 
 
Rollo Markee & The Tailshakers
Concerts | Until 31st October 2014 

Ain't Nothin But Blues Bar 2 minutes walk from Said

The Midlands-based four-piece plays a mixture of old style blues and jazz....More

The Bluematics
Concerts | Until 26th September 2014 

Ain't Nothin But Blues Bar 2 minutes walk from Said

The London-based outfit plays Chicago blues and classic rhythm'n'blues....More

Little Havana: Featuring Kandela Mi Son
Concerts | Until 26th September 2014 

Floridita 2 minutes walk from Said

Energetic Cuban music in a traditional Septeto format featuring a contemporary twist from the musicians which include some of Septeto ...More

Little Havana: Featuring Osvaldo Chacon
Concerts | On 29th August 2014 

Floridita 2 minutes walk from Said

Renowned Cuban singer/songwriter Osvaldo Chacon and the Cuban All-stars showcase their timba style music - a spicy mixture of jazz, ...More

Fabulous Fridays
Clubbing and Nightlife | Until 31st October 2014 

Escape Soho 3 minutes walk from Said

DJs Robby D and Matt Boland spin disco, retro and pop....More

Burlesque Idol
Clubbing and Nightlife | Until 31st October 2014 

Madame Jojo's 3 minutes walk from Said

Resident DJs spin jazz, swing and pop, plus burlesque and cabaret performances....More

The Good Foot
Clubbing and Nightlife | Until 31st October 2014 

Madame Jojo's 3 minutes walk from Said

DJ Snowboy plays R&B, funk and soul from the 1960s and 1970s....More

House Of Burlesque - Burlesque Idol
Theatre | Until 28th November 2014 

Madame Jojo's 3 minutes walk from Said

...More

W1Freedom
Clubbing and Nightlife | Until 31st October 2014 

Freedom Bar 3 minutes walk from Said

DJ Dan Stone supplies house and dance anthems....More

Therapy
Clubbing and Nightlife | Until 31st October 2014 

The Shadow Lounge 3 minutes walk from Said

DJs Miswhite and Paul Heron spin chart and pop....More

 
 
 
SALE
Hotels near SAID

From cheap budget places to stay to luxury 5 star suites see our discounts for SAID hotels, including No 5 Maddox Street London from 79% off.