SAID  

 
 
ADDRESS
41 Broadwick Street, Soho, London W1F 9QL
 
 
TELEPHONE
 
TWITTER
 
OPENING TIMES
10am-6pm daily
 

Nearby

 

SAIDA beacon for Italians in London, Italian chocolate shop SAID was founded in Rome in 1923 and made its way to London 90 years later opening its first London boutique, located in the heart of Soho, in 2013. It's a gorgeous little spot where the walls are covered in silver chocolate molds of all shapes and sizes - stars, shells, rabbits, fish and Easter eggs - and a fire is lit on cold, wintery days. The counter displays large glass jars filled with white, milk and dark chocolate on one side with and a range of hand made truffles on the other. The hot chocolates are certainly worth making a detour for. Kept warm in large glass containers on the back counter, stirred and heated continuously, the traditional Italian dark hot chocolate is rich and dense like a chocolate pudding. But there's chocolate in every form and shape here and the hand crafted chocolates and truffles make for a very indulgent treat while the romantic dim lighting and the roaring fire provide a warm, Italian welcome.

 

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LondonTown.com - SAID Location Map

 
 
 
Underground Stations

Underground Stations

 
Oxford Circus Tube Station
 
5 minutes walk
 
Piccadilly Circus Tube Station
 
5 minutes walk
 
Railway Stations

Railway Stations

 
Charing Cross Railway Station
 
13 minutes walk
 
Euston Railway Station
 
20 minutes walk
 
 
Car Parks

Car Parks

 
Broadwick Masterpark
 
1 minutes walk
 
Brewer Street NCP
 
2 minutes walk
 
 
 
 

Further articles featuring SAID on LondonTown.com

 
London Calendar 2019

Plan the perfect year in the capital with our pick of the best events in London 2019. From January to December, every month boasts an impressive line-up of entertainment. So take a look at our guide and be sure not to miss a thing.

 
THE BEST

Hotels near SAID

Near SAID
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The Courthouse Hotel
London > Hotels > Luxury Chain Hotel   from £141  41% off
19 - 21 Great Marlborough Street, W1F | 3 minutes from SAID
A swimming pool, spa, fitness room and a range of meeting rooms have been sympathetically accommodated within this historic 5-star Soho hotel. A Grade II listed ... More
 
 
 
The Nadler Soho Hotel
London > Hotels > Mid-Range Chain Hotel   from £116  28% off
10 Carlisle Street, W1D | 3 minutes from SAID
Promising 'the bill you pay at check-out is what you thought you'd pay when you checked in', the Nadler Hotels specialise in stylish, affordable accommodation. The ... More
 
 
 
No 5 Maddox Street London
London > Apartment > Apartment   from £158  25% off
5 Maddox Street, W1S | 4 minutes from SAID
Edgy, urban and very hip, these distinguished apartments are a shopper's seventh heaven. Located near Regents Street, Maddox Street is a stylish sanctuary of tranquility offering ... More
 
 
 
 
Editor's Top Pick - Recommended
Pret A Manger
London > Restaurants > Cafes and Delis
35 Broadwick Street, Soho, London W1F | 1 minute from SAID
Pret sells up market fast food, hand made from natural ingredients, to take away or eat on site, in its trademark no nonsense chrome interiors. The ... More
 
 
 
Editor's Top Pick - Recommended
Ginger & White
London > Restaurants > Cafes and Delis
1 Silver Place, Soho, London W1F | 1 minute from SAID
Following the first two coffee shops in NW3, Ginger & White come to central London, to Soho, for their third opening which launched on 13th July ... More
 
 
 
Editor's Top Pick - Recommended
Pure, Soho
London > Restaurants > Cafes and Delis
39 Beak Street, Soho, London W1F | 1 minute from SAID
With salads, wraps, soups and flatbreads made fresh on site every day, each of the Pure outlets provide the opportunity to enjoy a quick but healthy ... More
 
 
 
THE BEST

Dining near SAID

Near SAID
Editor's Top Pick - Recommended
BAO, Soho
London > Restaurants > Pan-Asian restaurants
53 Lexington Street, W1F | 1 minute from SAID
After proving popular at Netil Market, BAO was given its first permanent home in Soho, serving its steamed milk buns and Taiwanese cuisine to ... More
 
 
 
Editor's Top Pick - Recommended
Mildred's
London > Restaurants > Vegetarian restaurants
45 Lexington Street, Soho, London W1F | 1 minute from SAID
Established in 1988, Mildred's is a Soho institution that has gone from strength to strength, worth a visit whether you're vegetarian or not. They have a ... More
 
 
 
Editor's Top Pick - Recommended
Andrew Edmunds
London > Restaurants > Modern European restaurants
46 Lexington Street, Soho, London W1F | 1 minute from SAID
Widely regarded as "the most romantic restaurant in London", the rustic wooden furniture, cosy booths and dim lighting certainly make Andrew Edmunds a great place for ... More
 
 
 
THE BEST

Events near SAID

Near SAID
Editor's Top Pick - Recommended
Les Miserables
London > Events > Theatre  Dates: 1st January - 2nd March 2019
SAID, Shaftesbury Avenue, Soho, London W1D | 3 minutes from SAID
Jean Valjean, released on parole after 19 years on the chain gang, finds that the yellow ticket-of-leave he must, by law, display condemns him to be ...More
 
 
 
Editor's Top Pick - Recommended
Everybody's Talking About Jamie
London > Events > Theatre  Dates: 6th November 2017 to 28th September 2019
SAID, 29 Shaftesbury Avenue, W1D | 3 minutes from SAID
Tom MacRae's musical Everybody's Talking About Jamie transfers to London's Apollo Theatre after an acclaimed run at the Sheffield Theatre. Despite being openly gay and confident ...More
 
 
 
Editor's Top Pick - Recommended
Only Fools And Horses: The Musical
London > Events > Theatre  Dates: 9th February to 22nd June 2019
SAID, Haymarket, SW1Y | 7 minutes from SAID
Paul Whitehouse and Jim Sullivan bring John Sullivan's much-loved sitcom to the London stage with Only Fools and Horses The Musical. Staged at the Theatre Royal ...More
 
 
 
THE BEST

Entertainment near SAID

Near SAID
Editor's Top Pick - Recommended
London Palladium
London > Entertainment > Theatres
8 Argyll Street, Soho, London W1F | 3 minutes from SAID
For those who owned televisions in the 1950s and 1960s, the London Palladium is quite simply the most famous variety theatre in the world. Stars who ... More
 
 
 
Editor's Top Pick - Recommended
Gielgud Theatre
London > Entertainment > Theatres
Shaftesbury Avenue, Soho, London W1D | 3 minutes from SAID
From the outside, the Gielgud Theatre is an impressive sight, towering four storeys over Shaftesbury Avenue, its height further emphasized by the turret on top. The ... More
 
 
 
Editor's Top Pick - Recommended
Soho Theatre
London > Entertainment > Theatres
21 Dean Street, Soho, London W1D | 4 minutes from SAID
The Soho Theatre Company was formed in 1969 by Verity Bargate and Fred Proud, but it didn't have a permanent home until 2000, when its current ... More
 
 
 
THE BEST

Sights and Attractions near SAID

The best museums, galleries, attractions near SAID
Editor's Top Pick - Recommended
Unit London
London > Attractions > Art Galleries
147 Wardour Street, W1F | 2 minutes from SAID
Founded in 2013 by two young artists, Unit London was born from a desire to break down the barriers of elitism and ... More
 
 
 
Editor's Top Pick - Recommended
Lights Of Soho
London > Attractions > Art Galleries
Brewer Street, Soho, London W1F | 3 minutes from SAID
A new gallery space dedicated to light art. ... More
 
 
 
Editor's Top Pick - Recommended
Marian Goodman Gallery
London > Attractions > Art Galleries
5-8 Lower John Street, W1F | 3 minutes from SAID
Described by The Guardian as the "gallerist with the golden touch" New Yorker Marian Goodman is the "most respected dealer" in that ... More
 
 
 
THE BEST

Shopping near SAID

The best shops and markets near SAID
Editor's Top Pick - Recommended
Finlay London
London > Shopping > Opticians
61 Broadwick Street, W1F | 1 minute from SAID
British eyewear brand Finlay & Co creates stylish sunglasses using the long-established techniques of eyewear artisans in the foothills of the Italian Alps, ... More
 
 
 
Editor's Top Pick - Recommended
Fernandez and Wells Food & Wine
London > Shopping > Delicatessens
43 Lexington Street, Soho, London W1F | 1 minute from SAID
The whole leg of ham hanging in the window and butcher's block inside instantly indicate that what you get at this upmarket deli is fresh, quality ... More
 
 
 
Editor's Top Pick - Recommended
Oasis
London > Shopping > Ladies Fashion
12-14 Argyll Street, Soho, London W1F | 1 minute from SAID
Female fashion retail chain. Oasis sells stylish but fun clothes produced by the in-house design team.... More
 
 
 
THE BEST

Education near SAID

Near SAID
Editor's Top Pick - Recommended
Cookery School
London > Education > Cookery Courses
15B Little Portland Street, Fitzrovia, London W1W | 7 minutes from SAID
Awarded The Best City Cookery School 2013, the Cookery School at Little Portland Street has been teaching people to make simple, honest food for more than ... More
 
 
 
Editor's Top Pick - Recommended
The London Film School
London > Education > Universities and Colleges
24 Shelton Street, Covent Garden, WC2H | 9 minutes from SAID
The London Film School is the oldest-established international school of film technique in the world. The school has contributed significantly to ... More
 
 
 
Editor's Top Pick - Recommended
L'Atelier des Chefs
London > Education > Adult Education
19 Wigmore Street, Marylebone, London W1U | 10 minutes from SAID
Whether you're a Nigella or not in the kitchen, the L'atelier des Chefs cookery school can teach you something. Classes are given in the basement kitchens ... More
 
 
 
THE BEST

Leisure near SAID

SAID gyms, sporting activities, health & beauty and fitness.
Editor's Top Pick - Recommended
Urban Golf Soho
London > Leisure > Golf
33 Great Pulteney Street, Soho, London W1F | 2 minutes from SAID
OK, so you may not be able to soak up the rays on this indoor course but it's a brilliant idea that has been stylishly executed. ... More
 
 
 
Editor's Top Pick - Recommended
Triyoga
London > Leisure > Health and Beauty
Unit 2.4-2.6 Kingly Court, Soho, London W1B5PW | 2 minutes from SAID
On the second floor of the Kingly Court complex off Carnaby Street, Triyoga offers busy city people a refuge where they can centre themselves. One of ... More
 
 
 
Editor's Top Pick - Recommended
The Beauty Lounge
London > Leisure > Health and Beauty
1 Kingly Court, Soho, London W1B | 2 minutes from SAID
All therapists at The Beauty Lounge in Kingly Court work in the media, fashion and beauty industry so when you go for a make-up leseson you'll ... More
 
 
 
THE BEST

Pubs near SAID

The best pubs near London SAID.
Editor's Top Pick - Recommended
Endurance
London > Restaurants > Gastropub
90 Berwick Street,, Soho, London W1F | 1 minute from SAID
... More
 
 
 
Editor's Top Pick - Recommended
The Toucan
London > Nightlife > Pubs
19 Carlisle Street, Soho, London W1D | 4 minutes from SAID
This is not so much a restaurant as a tiny atmospheric Irish bar. Having grown out of its minuscule basement into the bar upstairs it's always ... More
 
 
 
Editor's Top Pick - Recommended
The Blue Posts
London > Nightlife > Pubs
28 Rupert Street, Soho, London W1D | 4 minutes from SAID
Across the road from Chinatown, a pub had stood on the site of The Blue Posts at 28 Rupert Street since 1739. ... More
 
 
 
THE BEST

Nightlife near SAID

SAID clubs, bars, cabaret nights, casinos and interesting nightlife.
Editor's Top Pick - Recommended
Milk & Honey
London > Nightlife > Bars
61 Poland Street, Soho, London W1F | 1 minute from SAID
With no number on its door, no name emblazoned outside, a ring-before-you-arrive guest policy, an underground location and some rather interesting house rules, this bar oozes ... More
 
 
 
Editor's Top Pick - Recommended
Vinoteca Soho
London > Nightlife > Wine Bars
53-55 Beak Street, Soho, London W1F | 1 minute from SAID
Since opening their first Vinoteca in 2005 in Farringdon's St John Street, Brett Woonton, Charlie Young and Elena Ares have quenched a thirst for wine bars ... More
 
 
 
Editor's Top Pick - Recommended
The Blind Pig at Social Eating House
London > Nightlife > Bars
58 Poland Street, W1F | 1 minute from SAID
Hidden behind a door with a blindfolded pig's head on it and above Jason Atherton's Michelin-starred restaurant, Social Eating House, is award-winning, speakeasy-style bar, ... More
 
 
 
THE BEST

Meeting venue hire near SAID

Where to have your meeting, conference, exhibition, private dining or training course near SAID.
Editor's Top Pick - Recommended
68 Dean Street
London > Business > Venue Hire
68 Dean Street, Soho, London W1D | 3 minutes from SAID
This stylish private house in Soho is suitable for photo shoots, meetings, press events, filming and for a limited range of social events such as dinners ... More
 
 
 
Editor's Top Pick - Recommended
The Sanderson Hotel
London > Business > Venue Hire
50 Berners Street, Fitzrovia, London W1T | 6 minutes from SAID
... More
 
 
 
Editor's Top Pick - Recommended
Royal Academy of Arts
London > Business > Venue Hire
Burlington House, Piccadilly, Mayfair, London W1J | 6 minutes from SAID
Lord Burlington's spectacular London palace is home to the Royal Academy of Arts, a set of galleries that houses the country's premier art school and a ... More
 
 
 
 

Also in Broadwick Street

Our recommendations in the same street as SAID

 
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What's On Today

Near Said

 
 
 
Blow Up
Clubbing and Nightlife | Until 31st May 2019 

St Moritz 2 minutes walk from Said

...More

Roman Vishniac Rediscovered
Exhibitions | Until 24th February 2019 

Photographers' Gallery 3 minutes walk from Said

The first UK retrospective of Russian born American photographer, known for having created one of the most widely recognised and ...More

All I Know Is What's On The Internet
Exhibitions | Until 24th February 2019 

Photographers' Gallery 3 minutes walk from Said

Photography and multimedia exploring 21st-century image culture and the boundaries between truth and fiction, machine and human, with works by ...More

The Curious Incident Of The Dog In The Night-Time
The Curious Incident Of The Dog In The Night-Time
Theatre | Until 23rd February 2019 

Piccadilly Theatre 3 minutes walk from Said

The hugely popular stage adaptation of Mark Haddon's bestselling novel by Simon Stephens returns to the West End in November ...More

 
Company
Company
Theatre | Until 30th March 2019 

Gielgud Theatre 3 minutes walk from Said

Marianne Elliott - best known for The Curious Incident of the Dog in the Night-Time and War Horse - directs ...More

 
Everybody's Talking About Jamie
Everybody's Talking About Jamie
Theatre | Until 28th September 2019 

Apollo Theatre 3 minutes walk from Said

Tom MacRae's musical Everybody's Talking About Jamie transfers to London's Apollo Theatre after an acclaimed run at the Sheffield Theatre. ...More

 
Les Miserables
Les Miserables
Theatre | Until 2nd March 2019 

Queen's Theatre 3 minutes walk from Said

Jean Valjean, released on parole after 19 years on the chain gang, finds that the yellow ticket-of-leave he must, by ...More

 
Thriller Live
Thriller Live
Theatre | Until 29th September 2019 

Lyric Shaftesbury Avenue 4 minutes walk from Said

Michael Jackson's untimely death may have propelled this musical into orbit; Thriller - Live became a tribute show overnight with ...More

 
Rose Matafeo: Horndog
Comedy | Until 19th January 2019 

Soho Theatre 4 minutes walk from Said

The comedian explores 20s angst and the still culturally problematic area of unfettered female sexuality....More

Adam Hess: Seahorse
Comedy | Until 26th January 2019 

Soho Theatre 4 minutes walk from Said

Energetic gags, one-liners and anecdotes from the Chortle Student Comedy Award 2011 winner and star of Tonight At The Palladium....More

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Re-Textured Festival
Re-Textured Festival
Concerts | From 28th March 

Various Venues London

A new festival from Krankbrother, Re-Textured takes over several London venues this March. A celebration ...More

 
Don McCullin
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Exhibitions | From 5th February 

Tate Britain

Tate Britain presents a comprehensive retrospective of legendary British photographer Don McCullin with a display ...More

 
Waitress
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Theatre | From 8th February 

Adelphi Theatre

Transferring from Broadway, the Waitress musical comes to the Adelphi Theatre for its UK premiere ...More

 
Only Fools And Horses: The Musical
Only Fools And Horses: The Musical
Theatre | From 9th February 

Haymarket Theatre Royal

Paul Whitehouse and Jim Sullivan bring John Sullivan's ...More

 
Art Night 2019
Art Night 2019
Exhibitions | On 22nd June 

Walthamstow Town Square

Art Night, the late night free contemporary art festival which runs from 6pm into the ...More

 
Peter Gynt
Peter Gynt
Theatre | From 27th June 

National Theatre: Olivier Theatre

James McArdle, star of Platonov and Angels in America, takes the title role in David ...More

 
Tree
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Theatre | From 29th July 

The Young Vic

Taking you on a musical journey in search of the soul and the spirit of ...More

 
The Trick
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Theatre | From 19th February 

Bush Theatre

Before going on tour across the country, the world premiere of Eve Leigh's The Trick ...More

 
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Exhibitions | From 16th February 

Horniman Museum

More than 50 LEGO models are brought together at the Horniman Museum for the new ...More

 
Harald Sohlberg: Painting Norway
Harald Sohlberg: Painting Norway
Exhibitions | From 13th February 

Dulwich Picture Gallery

Dulwich Picture Gallery presents the first-ever exhibition outside ...More

 
SpiceBox
SpiceBox
Dining 

Grace Regan's all-vegan curry house specialises in meat-free versions of Indian classics....More

 
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The Millennium Hotel in Mayfair, closed in July 2018, reopens in spring 2019 as The ...More

 
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Neighbourhood Indian restaurant from Dhruv Mittal and the team behind DUM Biryani....More

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Dining 

Serving Allpress coffee and natural teas by day, cocktails and craft beer, Boki is an ...More

 
Darcie & May Green
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Dining 

It's hard to miss Darcie & May, two colourful canal boats designed by the godfather ...More

 
Royal Wharf Pier
Royal Wharf Pier
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Jutting out into the Thames like the British seaside piers of old, Royal Wharf Pier ...More

 
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Feature 

Cate Blanchett comes to the National Theatre in 2019, the Spice Girls reunite and Christian Dior is the Designer of Dreams at the V&A. New musicals are dedicated to Dolly Parton, Pirates and Mary Poppins, ...More

 
 
 
SALE
Hotels near SAID

From cheap budget hotels to luxury 5 star hotels see our deals for SAID hotels, including The Courthouse Hotel from 93% off.

 
 
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