A beacon for Italians in London, Italian chocolate shop SAID was founded in Rome in 1923 and made its way to London 90 years later opening its first London boutique, located in the heart of Soho, in 2013. It's a gorgeous little spot where the walls are covered in silver chocolate molds of all shapes and sizes - stars, shells, rabbits, fish and Easter eggs - and a fire is lit on cold, wintery days. The counter displays large glass jars filled with white, milk and dark chocolate on one side with and a range of hand made truffles on the other. The hot chocolates are certainly worth making a detour for. Kept warm in large glass containers on the back counter, stirred and heated continuously, the traditional Italian dark hot chocolate is rich and dense like a chocolate pudding. But there's chocolate in every form and shape here and the hand crafted chocolates and truffles make for a very indulgent treat while the romantic dim lighting and the roaring fire provide a warm, Italian welcome.
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Hotels near SAID
London > Hotels > Luxury Chain Hotel from £119 28% off
19 - 21 Great Marlborough Street, W1F | 3 minutes from SAID
A swimming pool, spa, fitness room and a range of meeting rooms have been sympathetically accommodated within this historic 5-star Soho hotel. A Grade II listed ... More
London > Events > Theatre Dates: 29th September 2014 to 24th January 2015
Apollo Theatre, 29 Shaftesbury Avenue, Westminster, London W1D | 3 minutes from SAID
After a hugely successful run at the St James Theatre at the beginning of 2014 Urinetown moves to the Apollo Theatre on 29th September 2014 making ...More
London > Events > Theatre Dates: 4th October 2014 to 21st February 2015
Garrick Theatre, 2 Charing Cross Road, South Bank, London WC2H | 9 minutes from SAID
It's 1931, nine young black men aged between 12 and 19 are travelling on a train through Scottsboro, looking for a new life. Following a sold ...More
London > Events > Theatre Dates: 28th March 2009 to 14th February 2015
New London Theatre, Drury Lane, Covent Garden, London WC2B | 12 minutes from SAID
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Entertainment near SAID
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Our recommendations in the same street as SAID
What's On Today
Jon Thompson: The Lyotard Suite And Simple Paintings
Exhibitions | Until 25th October 2014
Anthony Reynolds Gallery 2 minutes walk from Said
Raqs Media Collective: Corrections To The First Draft Of History
Exhibitions | Until 31st October 2014
Frith Street Gallery 3 minutes walk from Said
Hotels near SAID
From cheap budget hotels to luxury 5 star suites see our special offers for SAID hotels, including The Courthouse Hotel from 96% off.