SAID  

 
 
ADDRESS
41 Broadwick Street, Soho, London W1F 9QL
 
 
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OPENING TIMES
10am-6pm daily
 

Nearby

 

SAIDA beacon for Italians in London, Italian chocolate shop SAID was founded in Rome in 1923 and made its way to London 90 years later opening its first London boutique, located in the heart of Soho, in 2013. It's a gorgeous little spot where the walls are covered in silver chocolate molds of all shapes and sizes - stars, shells, rabbits, fish and Easter eggs - and a fire is lit on cold, wintery days. The counter displays large glass jars filled with white, milk and dark chocolate on one side with and a range of hand made truffles on the other. The hot chocolates are certainly worth making a detour for. Kept warm in large glass containers on the back counter, stirred and heated continuously, the traditional Italian dark hot chocolate is rich and dense like a chocolate pudding. But there's chocolate in every form and shape here and the hand crafted chocolates and truffles make for a very indulgent treat while the romantic dim lighting and the roaring fire provide a warm, Italian welcome.

 

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LondonTown.com - SAID Location Map

 
 
 
Underground Stations

Underground Stations

 
Oxford Circus Tube Station
 
5 minutes walk
 
Piccadilly Circus Tube Station
 
5 minutes walk
 
Railway Stations

Railway Stations

 
Charing Cross Railway Station
 
13 minutes walk
 
Euston Railway Station
 
20 minutes walk
 
 
Car Parks

Car Parks

 
Broadwick Masterpark
 
1 minutes walk
 
Brewer Street NCP
 
2 minutes walk
 
 
 
 

Further articles featuring SAID on LondonTown.com

 
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Discover what's on in London 2016 with our comprehensive guide to the best events. From theatre to art and music to sport, London 2016 has something for everyone - so read on to find out what London town has to offer.

 
THE BEST

Hotels near SAID

Near SAID
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The Courthouse Hotel
London > Hotels > Luxury Chain Hotel   from £139  40% off
19 - 21 Great Marlborough Street, W1F | 3 minutes from SAID
A swimming pool, spa, fitness room and a range of meeting rooms have been sympathetically accommodated within this historic 5-star Soho hotel. A Grade II listed ... More
 
 
 
The Nadler Soho Hotel
London > Hotels > Mid-Range Chain Hotel   from £92  22% off
10 Carlisle Street, W1D | 3 minutes from SAID
Promising 'the bill you pay at check-out is what you thought you'd pay when you checked in', the Nadler Hotels specialise in stylish, affordable accommodation. The ... More
 
 
 
No 5 Maddox Street London
London > Apartment > Apartment   from £54  27% off
5 Maddox Street, W1S | 4 minutes from SAID
Edgy, urban and very hip, these distinguished apartments are a shopper's seventh heaven. Located near Regents Street, Maddox Street is a stylish sanctuary of tranquility offering ... More
 
 
 
 
Editor's Top Pick - Recommended
Pret A Manger
London > Restaurants > Cafes and Delis
35 Broadwick Street, Soho, London W1F | 1 minute from SAID
Pret sells up market fast food, hand made from natural ingredients, to take away or eat on site, in its trademark no nonsense chrome interiors. The ... More
 
 
 
Editor's Top Pick - Recommended
Ginger & White
London > Restaurants > Cafes and Delis
1 Silver Place, Soho, London W1F | 1 minute from SAID
Following the first two coffee shops in NW3, Ginger & White come to central London, to Soho, for their third opening which launched on 13th July ... More
 
 
 
Editor's Top Pick - Recommended
Pure, Soho
London > Restaurants > Cafes and Delis
39 Beak Street, Soho, London W1F | 1 minute from SAID
With salads, wraps, soups and flatbreads made fresh on site every day, each of the Pure outlets provide the opportunity to enjoy a quick but healthy ... More
 
 
 
THE BEST

Dining near SAID

Near SAID
Editor's Top Pick - Recommended
Mildred's
London > Restaurants > Vegetarian restaurants
45 Lexington Street, Soho, London W1F | 1 minute from SAID
Established in 1988, Mildred's is a Soho institution that has gone from strength to strength, worth a visit whether you're vegetarian or not. They have a ... More
 
 
 
Editor's Top Pick - Recommended
Andrew Edmunds
London > Restaurants > Modern European restaurants
46 Lexington Street, Soho, London W1F | 1 minute from SAID
Widely regarded as "the most romantic restaurant in London", the rustic wooden furniture, cosy booths and dim lighting certainly make Andrew Edmunds a great place for ... More
 
 
 
Editor's Top Pick - Recommended
Aurora
London > Restaurants > Mediterranean restaurants
49 Lexington Street, Soho, London W1F | 1 minute from SAID
This corner of Soho has more than its fair share of restaurants we repeatedly return to. Opposite Andrew Edmunds and a few doors down from Mildred's, ... More
 
 
 
THE BEST

Events near SAID

Near SAID
Editor's Top Pick - Recommended
The Curious Incident Of The Dog In The Night-Time
London > Events > Theatre  Dates: 24th June 2014 to 18th June 2016
Gielgud Theatre, Shaftesbury Avenue, Soho, London W1D | 3 minutes from SAID
This stage adaptation by Simon Stephens of Mark Haddon's hugely popular novel had a successful run at the National Theatre. Since then 'The Curious Incident of ...More
 
 
 
Editor's Top Pick - Recommended
Showstopper! The Improvised Musical
London > Events > Theatre  Dates: 15th February to 25th July 2016
Lyric Shaftesbury Avenue, Shaftesbury Avenue, W1D | 4 minutes from SAID
After wowing critics and audiences alike, Showstopper! The Improvised Musical is extending its season, transferring to the Lyric ...More
 
 
 
Editor's Top Pick - Recommended
Sunny Afternoon
London > Events > Theatre  Dates: 4th October 2014 to 25th June 2016
Harold Pinter Theatre, 6 Panton Street, SW1Y | 7 minutes from SAID
Winner of four Olivier Awards in 2015 including Best New Musical, Sunny Afternoon uses music and lyrics by The Kinks' lead singer and songwriter ...More
 
 
 
THE BEST

Entertainment near SAID

Near SAID
Editor's Top Pick - Recommended
London Palladium
London > Entertainment > Theatres
8 Argyll Street, Soho, London W1F | 3 minutes from SAID
For those who owned televisions in the 1950s and 1960s, the London Palladium is quite simply the most famous variety theatre in the world. Stars who ... More
 
 
 
Editor's Top Pick - Recommended
Gielgud Theatre
London > Entertainment > Theatres
Shaftesbury Avenue, Soho, London W1D | 3 minutes from SAID
From the outside, the Gielgud Theatre is an impressive sight, towering four storeys over Shaftesbury Avenue, its height further emphasized by the turret on top. The ... More
 
 
 
Editor's Top Pick - Recommended
Soho Theatre
London > Entertainment > Theatres
21 Dean Street, Soho, London W1D | 4 minutes from SAID
The Soho Theatre Company was formed in 1969 by Verity Bargate and Fred Proud, but it didn't have a permanent home until 2000, when its current ... More
 
 
 
THE BEST

Sights and Attractions near SAID

The best museums, galleries, attractions near SAID
Editor's Top Pick - Recommended
Lights Of Soho
London > Attractions > Art Galleries
Brewer Street, Soho, London W1F | 3 minutes from SAID
A new gallery space dedicated to light art. ... More
 
 
 
Editor's Top Pick - Recommended
Photographers' Gallery
London > Attractions > Art Galleries
16-18 Ramillies Street, Soho, London W1F | 3 minutes from SAID
The Photographers' Gallery - Britain's leading centre for contemporary photography - emerged from a 3.6 million pound redesign in May 2012 revealing the work of Irish ... More
 
 
 
Editor's Top Pick - Recommended
Soho
London > Attractions > Other Attractions
Soho, London W1D | 4 minutes from SAID
Soho, the set of streets and alleyways between Oxford Street, Shaftesbury Avenue, Charing Cross Road and Regent Street is one of the most cosmopolitan parts of ... More
 
 
 
THE BEST

Shopping near SAID

The best shops and markets near SAID
Editor's Top Pick - Recommended
Fernandez and Wells Food & Wine
London > Shopping > Delicatessens
43 Lexington Street, Soho, London W1F | 1 minute from SAID
The whole leg of ham hanging in the window and butcher's block inside instantly indicate that what you get at this upmarket deli is fresh, quality ... More
 
 
 
Editor's Top Pick - Recommended
Oasis
London > Shopping > Ladies Fashion
12-14 Argyll Street, Soho, London W1F | 1 minute from SAID
Female fashion retail chain. Oasis sells stylish but fun clothes produced by the in-house design team.... More
 
 
 
Editor's Top Pick - Recommended
Zest
London > Shopping > Gifts and Luxuries
18 Broadwick Street, Soho, London W1F | 1 minute from SAID
From 'kitsch and collectable' to 'pamper and polish', Zest manage to offer something for everyone and put the sense of humour back into gift shopping. This ... More
 
 
 
THE BEST

Education near SAID

Near SAID
London College of Beauty Therapy
London > Education > Professional Training
47 Great Marlborough Street, Soho, London W1F | 2 minutes from SAID
... More
 
 
 
Regent Academy of Fine Arts
London > Education > Arts and Drama
153 Regent Street, Mayfair, London W1B | 3 minutes from SAID
... More
 
 
 
Editor's Top Pick - Recommended
Cookery School
London > Education > Cookery Courses
15B Little Portland Street, Fitzrovia, London W1W | 7 minutes from SAID
Awarded The Best City Cookery School 2013, the Cookery School at Little Portland Street has been teaching people to make simple, honest food for more than ... More
 
 
 
THE BEST

Leisure near SAID

SAID gyms, sporting activities, health & beauty and fitness.
Editor's Top Pick - Recommended
Urban Golf Soho
London > Leisure > Golf
33 Great Pulteney Street, Soho, London W1F | 2 minutes from SAID
OK, so you may not be able to soak up the rays on this indoor course but it's a brilliant idea that has been stylishly executed. ... More
 
 
 
Editor's Top Pick - Recommended
Triyoga
London > Leisure > Health and Beauty
Unit 2.4-2.6 Kingly Court, Soho, London W1B5PW | 2 minutes from SAID
On the second floor of the Kingly Court complex off Carnaby Street, Triyoga offers busy city people a refuge where they can centre themselves. One of ... More
 
 
 
Editor's Top Pick - Recommended
The Beauty Lounge
London > Leisure > Health and Beauty
1 Kingly Court, Soho, London W1B | 2 minutes from SAID
All therapists at The Beauty Lounge in Kingly Court work in the media, fashion and beauty industry so when you go for a make-up leseson you'll ... More
 
 
 
THE BEST

Pubs near SAID

The best pubs near London SAID.
Editor's Top Pick - Recommended
Endurance
London > Restaurants > Gastropub
90 Berwick Street,, Soho, London W1F | 1 minute from SAID
... More
 
 
 
Editor's Top Pick - Recommended
The Toucan
London > Nightlife > Pubs
19 Carlisle Street, Soho, London W1D | 4 minutes from SAID
This is not so much a restaurant as a tiny atmospheric Irish bar. Having grown out of its minuscule basement into the bar upstairs it's always ... More
 
 
 
Editor's Top Pick - Recommended
Waxy O'Connor's
London > Nightlife > Pubs
14-16 Rupert Street, Soho, London W1D | 5 minutes from SAID
Located where it is, Waxy's is fairly predictable. It's busy, it's Irish and it's got a fair smattering of tourists, but it also has that certain ... More
 
 
 
THE BEST

Nightlife near SAID

SAID clubs, bars, cabaret nights, casinos and interesting nightlife.
Editor's Top Pick - Recommended
Milk & Honey
London > Nightlife > Bars
61 Poland Street, Soho, London W1F | 1 minute from SAID
With no number on its door, no name emblazoned outside, a ring-before-you-arrive guest policy, an underground location and some rather interesting house rules, this bar oozes ... More
 
 
 
Editor's Top Pick - Recommended
Vinoteca Soho
London > Nightlife > Wine Bars
53-55 Beak Street, Soho, London W1F | 1 minute from SAID
Since opening their first Vinoteca in 2005 in Farringdon's St John Street, Brett Woonton, Charlie Young and Elena Ares have quenched a thirst for wine bars ... More
 
 
 
Editor's Top Pick - Recommended
Bob Bob Ricard Club Room
London > Nightlife > Bars
1 Upper James Street, Soho, London W1F | 1 minute from SAID
The £3 million Club Room under retro cool David Collins designed Soho restaurant Bob Bob Ricard gives late night revellers the class and sophistication of an ... More
 
 
 
THE BEST

Meeting venue hire near SAID

Where to have your meeting, conference, exhibition, private dining or training course near SAID.
Editor's Top Pick - Recommended
68 Dean Street
London > Business > Venue Hire
68 Dean Street, Soho, London W1D | 3 minutes from SAID
This stylish private house in Soho is suitable for photo shoots, meetings, press events, filming and for a limited range of social events such as dinners ... More
 
 
 
Editor's Top Pick - Recommended
The Sanderson Hotel
London > Business > Venue Hire
50 Berners Street, Fitzrovia, London W1T | 6 minutes from SAID
... More
 
 
 
Editor's Top Pick - Recommended
Royal Academy of Arts
London > Business > Venue Hire
Burlington House, Piccadilly, Mayfair, London W1J | 6 minutes from SAID
Lord Burlington's spectacular London palace is home to the Royal Academy of Arts, a set of galleries that houses the country's premier art school and a ... More
 
 
 
 

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Our recommendations in the same street as SAID

 
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What's On Today

Near Said

 
 
 
The Winter's Tale
The Winter's Tale
Dance | Until 10th June 2016 

Royal Opera House 1 minute walk from Said

After creating Alice's Adventures in Wonderland for The Royal Ballet in 2011 - the company's first full length ...More

 
Yinka Shonibare: Globe Head Ballerina
Yinka Shonibare: Globe Head Ballerina
Exhibitions | Until 19th June 2017 

Royal Opera House 1 minute walk from Said

A new piece of artwork by Yinka Shonibare will be displayed on the exterior of the Royal Opera House this ...More

 
The Royal Opera: Tannhauser
Concerts | Until 15th May 2016 

Royal Opera House 1 minute walk from Said

Tim Albery's critically acclaimed 2010 production of Wagner's early opera, Tannhauser, returns to the Royal Opera ...More

Lucia Di Lammermoor
Lucia Di Lammermoor
Concerts | Until 19th May 2016 

Royal Opera House 1 minute walk from Said

Diana Damrau and Aleksandra Kurzak lead a world-class cast in Katie Mitchell's new production of Lucia di ...More

 
Bobbi Brown Afternoon Tea at Balthazar
Bobbi Brown Afternoon Tea at Balthazar
Foodie Events | Until 29th September 2016 

Balthazar 2 minutes walk from Said

Plumped up lips made from sponge, chocolate torte as gel eyeliner, and rhubarb and ginger cream lined up like brush-on ...More

 
The Woman In Black
The Woman In Black
Theatre | Until 30th July 2016 

Fortune Theatre 2 minutes walk from Said

One of the less well-known West-End fixtures, this adaptation of Susan Hill's gothic novel has been packing out houses since ...More

 
Charlie and the Chocolate Factory
Charlie and the Chocolate Factory
Theatre | Until 7th January 2017 

Theatre Royal Drury Lane 3 minutes walk from Said

Nominated for a staggering seven gongs in the 2014 Olivier Awards including Best New Musical, Charlie and the Chocolate Factory ...More

 
Kinky Boots
Kinky Boots
Theatre | Until 14th January 2017 

Adelphi Theatre 3 minutes walk from Said

Inspired by a true story and based on the 2005 British film of the same name, Cyndi Lauper and Harvey ...More

 
Hand to God
Theatre | Until 11th June 2016 

Vaudeville Theatre 3 minutes walk from Said

Taking into account its favour with the critics and several Tony nominations, irreverent puppet comedy ...More

Matilda The Musical
Matilda The Musical
Theatre | Until 29th May 2016 

Cambridge Theatre 3 minutes walk from Said

The Royal Shakespeare Company's multiple award-winning musical adaptation of Roald Dahl's celebrated children's book Matilda is a big hit at ...More

 
 
 
 
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Hotels near SAID

From cheap budget hotels to luxury 5 star suites see our deals for SAID hotels, including The Courthouse Hotel from 89% off.

 
 
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