SAID  

 
 
ADDRESS
41 Broadwick Street, Soho, London W1F 9QL
 
 
TELEPHONE
 
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OPENING TIMES
10am-6pm daily
 

Nearby

 

SAIDA beacon for Italians in London, Italian chocolate shop SAID was founded in Rome in 1923 and made its way to London 90 years later opening its first London boutique, located in the heart of Soho, in 2013. It's a gorgeous little spot where the walls are covered in silver chocolate molds of all shapes and sizes - stars, shells, rabbits, fish and Easter eggs - and a fire is lit on cold, wintery days. The counter displays large glass jars filled with white, milk and dark chocolate on one side with and a range of hand made truffles on the other. The hot chocolates are certainly worth making a detour for. Kept warm in large glass containers on the back counter, stirred and heated continuously, the traditional Italian dark hot chocolate is rich and dense like a chocolate pudding. But there's chocolate in every form and shape here and the hand crafted chocolates and truffles make for a very indulgent treat while the romantic dim lighting and the roaring fire provide a warm, Italian welcome.

 

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LondonTown.com - SAID Location Map

 
 
 
Underground Stations

Underground Stations

 
Oxford Circus Tube Station
 
5 minutes walk
 
Piccadilly Circus Tube Station
 
5 minutes walk
 
Railway Stations

Railway Stations

 
Charing Cross Railway Station
 
13 minutes walk
 
Euston Railway Station
 
20 minutes walk
 
 
Car Parks

Car Parks

 
Broadwick Masterpark
 
1 minutes walk
 
Brewer Street NCP
 
2 minutes walk
 
 
 
 

Further articles featuring SAID on LondonTown.com

 
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What's on in London 2017

Find out the best London 2017 events with our comprehensive guide to the top entertainment in the city throughout the year. From January through to December, 2017 is packed with unmissable events - so read on to get the best out of London town.

 
THE BEST

Hotels near SAID

Near SAID
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The Courthouse Hotel
London > Hotels > Luxury Chain Hotel   from £141  41% off
19 - 21 Great Marlborough Street, W1F | 3 minutes from SAID
A swimming pool, spa, fitness room and a range of meeting rooms have been sympathetically accommodated within this historic 5-star Soho hotel. A Grade II listed ... More
 
 
 
The Nadler Soho Hotel
London > Hotels > Mid-Range Chain Hotel   from £24  34% off
10 Carlisle Street, W1D | 3 minutes from SAID
Promising 'the bill you pay at check-out is what you thought you'd pay when you checked in', the Nadler Hotels specialise in stylish, affordable accommodation. The ... More
 
 
 
No 5 Maddox Street London
London > Apartment > Apartment   from £150  34% off
5 Maddox Street, W1S | 4 minutes from SAID
Edgy, urban and very hip, these distinguished apartments are a shopper's seventh heaven. Located near Regents Street, Maddox Street is a stylish sanctuary of tranquility offering ... More
 
 
 
 
Editor's Top Pick - Recommended
Pret A Manger
London > Restaurants > Cafes and Delis
35 Broadwick Street, Soho, London W1F | 1 minute from SAID
Pret sells up market fast food, hand made from natural ingredients, to take away or eat on site, in its trademark no nonsense chrome interiors. The ... More
 
 
 
Editor's Top Pick - Recommended
Ginger & White
London > Restaurants > Cafes and Delis
1 Silver Place, Soho, London W1F | 1 minute from SAID
Following the first two coffee shops in NW3, Ginger & White come to central London, to Soho, for their third opening which launched on 13th July ... More
 
 
 
Editor's Top Pick - Recommended
Pure, Soho
London > Restaurants > Cafes and Delis
39 Beak Street, Soho, London W1F | 1 minute from SAID
With salads, wraps, soups and flatbreads made fresh on site every day, each of the Pure outlets provide the opportunity to enjoy a quick but healthy ... More
 
 
 
THE BEST

Dining near SAID

Near SAID
Editor's Top Pick - Recommended
BAO, Soho
London > Restaurants > Pan-Asian restaurants
53 Lexington Street, W1F | 1 minute from SAID
After proving popular at Netil Market, BAO was given its first permanent home in Soho, serving its steamed milk buns and Taiwanese cuisine to ... More
 
 
 
Editor's Top Pick - Recommended
Mildred's
London > Restaurants > Vegetarian restaurants
45 Lexington Street, Soho, London W1F | 1 minute from SAID
Established in 1988, Mildred's is a Soho institution that has gone from strength to strength, worth a visit whether you're vegetarian or not. They have a ... More
 
 
 
Editor's Top Pick - Recommended
Andrew Edmunds
London > Restaurants > Modern European restaurants
46 Lexington Street, Soho, London W1F | 1 minute from SAID
Widely regarded as "the most romantic restaurant in London", the rustic wooden furniture, cosy booths and dim lighting certainly make Andrew Edmunds a great place for ... More
 
 
 
THE BEST

Events near SAID

Near SAID
Editor's Top Pick - Recommended
The Curious Incident Of The Dog In The Night-Time
London > Events > Theatre  Dates: 24th June 2014 to 3rd June 2017
SAID, Shaftesbury Avenue, Soho, London W1D | 3 minutes from SAID
This stage adaptation by Simon Stephens of Mark Haddon's hugely popular novel had a successful run at the National Theatre. Since then 'The Curious Incident of ...More
 
 
 
Editor's Top Pick - Recommended
Love In Idleness
London > Events > Theatre  Dates: 11th May to 1st July 2017
SAID, 29 Shaftesbury Avenue, W1D | 3 minutes from SAID
Trevor Nunn directs Terence Rattigan's pithy and insightful wartime comedy about an ideological 18-year-old, who returns home from Canada to discover his widowed mother has become ...More
 
 
 
Editor's Top Pick - Recommended
Edward Albee's The Goat, Or Who Is Sylvia?
London > Events > Theatre  Dates: 24th March to 24th June 2017
SAID, Haymarket, SW1Y | 7 minutes from SAID
Damian Lewis returns to the West End this March to star in Edward Albee's The Goat, Or Who Is Sylvia? The Tony Award-winning play follows Martin, ...More
 
 
 
THE BEST

Entertainment near SAID

Near SAID
Editor's Top Pick - Recommended
London Palladium
London > Entertainment > Theatres
8 Argyll Street, Soho, London W1F | 3 minutes from SAID
For those who owned televisions in the 1950s and 1960s, the London Palladium is quite simply the most famous variety theatre in the world. Stars who ... More
 
 
 
Editor's Top Pick - Recommended
Gielgud Theatre
London > Entertainment > Theatres
Shaftesbury Avenue, Soho, London W1D | 3 minutes from SAID
From the outside, the Gielgud Theatre is an impressive sight, towering four storeys over Shaftesbury Avenue, its height further emphasized by the turret on top. The ... More
 
 
 
Editor's Top Pick - Recommended
Soho Theatre
London > Entertainment > Theatres
21 Dean Street, Soho, London W1D | 4 minutes from SAID
The Soho Theatre Company was formed in 1969 by Verity Bargate and Fred Proud, but it didn't have a permanent home until 2000, when its current ... More
 
 
 
THE BEST

Sights and Attractions near SAID

The best museums, galleries, attractions near SAID
Editor's Top Pick - Recommended
Unit London
London > Attractions > Art Galleries
147 Wardour Street, W1F | 2 minutes from SAID
Founded in 2013 by two young artists, Unit London was born from a desire to break down the barriers of elitism and ... More
 
 
 
Editor's Top Pick - Recommended
Lights Of Soho
London > Attractions > Art Galleries
Brewer Street, Soho, London W1F | 3 minutes from SAID
A new gallery space dedicated to light art. ... More
 
 
 
Editor's Top Pick - Recommended
Marian Goodman Gallery
London > Attractions > Art Galleries
5-8 Lower John Street, W1F | 3 minutes from SAID
Described by The Guardian as the "gallerist with the golden touch" New Yorker Marian Goodman is the "most respected dealer" in that ... More
 
 
 
THE BEST

Shopping near SAID

The best shops and markets near SAID
Editor's Top Pick - Recommended
Fernandez and Wells Food & Wine
London > Shopping > Delicatessens
43 Lexington Street, Soho, London W1F | 1 minute from SAID
The whole leg of ham hanging in the window and butcher's block inside instantly indicate that what you get at this upmarket deli is fresh, quality ... More
 
 
 
Editor's Top Pick - Recommended
Oasis
London > Shopping > Ladies Fashion
12-14 Argyll Street, Soho, London W1F | 1 minute from SAID
Female fashion retail chain. Oasis sells stylish but fun clothes produced by the in-house design team.... More
 
 
 
Editor's Top Pick - Recommended
Zest
London > Shopping > Gifts and Luxuries
18 Broadwick Street, Soho, London W1F | 1 minute from SAID
From 'kitsch and collectable' to 'pamper and polish', Zest manage to offer something for everyone and put the sense of humour back into gift shopping. This ... More
 
 
 
THE BEST

Education near SAID

Near SAID
Editor's Top Pick - Recommended
Cookery School
London > Education > Cookery Courses
15B Little Portland Street, Fitzrovia, London W1W | 7 minutes from SAID
Awarded The Best City Cookery School 2013, the Cookery School at Little Portland Street has been teaching people to make simple, honest food for more than ... More
 
 
 
Editor's Top Pick - Recommended
The London Film School
London > Education > Universities and Colleges
24 Shelton Street, Covent Garden, WC2H | 9 minutes from SAID
The London Film School is the oldest-established international school of film technique in the world. The school has contributed significantly to ... More
 
 
 
Editor's Top Pick - Recommended
L'Atelier des Chefs
London > Education > Adult Education
19 Wigmore Street, Marylebone, London W1U | 10 minutes from SAID
Whether you're a Nigella or not in the kitchen, the L'atelier des Chefs cookery school can teach you something. Classes are given in the basement kitchens ... More
 
 
 
THE BEST

Leisure near SAID

SAID gyms, sporting activities, health & beauty and fitness.
Editor's Top Pick - Recommended
Urban Golf Soho
London > Leisure > Golf
33 Great Pulteney Street, Soho, London W1F | 2 minutes from SAID
OK, so you may not be able to soak up the rays on this indoor course but it's a brilliant idea that has been stylishly executed. ... More
 
 
 
Editor's Top Pick - Recommended
Triyoga
London > Leisure > Health and Beauty
Unit 2.4-2.6 Kingly Court, Soho, London W1B5PW | 2 minutes from SAID
On the second floor of the Kingly Court complex off Carnaby Street, Triyoga offers busy city people a refuge where they can centre themselves. One of ... More
 
 
 
Editor's Top Pick - Recommended
The Beauty Lounge
London > Leisure > Health and Beauty
1 Kingly Court, Soho, London W1B | 2 minutes from SAID
All therapists at The Beauty Lounge in Kingly Court work in the media, fashion and beauty industry so when you go for a make-up leseson you'll ... More
 
 
 
THE BEST

Pubs near SAID

The best pubs near London SAID.
Editor's Top Pick - Recommended
Endurance
London > Restaurants > Gastropub
90 Berwick Street,, Soho, London W1F | 1 minute from SAID
... More
 
 
 
Editor's Top Pick - Recommended
The Toucan
London > Nightlife > Pubs
19 Carlisle Street, Soho, London W1D | 4 minutes from SAID
This is not so much a restaurant as a tiny atmospheric Irish bar. Having grown out of its minuscule basement into the bar upstairs it's always ... More
 
 
 
Editor's Top Pick - Recommended
Waxy O'Connor's
London > Nightlife > Pubs
14-16 Rupert Street, Soho, London W1D | 5 minutes from SAID
Located where it is, Waxy's is fairly predictable. It's busy, it's Irish and it's got a fair smattering of tourists, but it also has that certain ... More
 
 
 
THE BEST

Nightlife near SAID

SAID clubs, bars, cabaret nights, casinos and interesting nightlife.
Editor's Top Pick - Recommended
Milk & Honey
London > Nightlife > Bars
61 Poland Street, Soho, London W1F | 1 minute from SAID
With no number on its door, no name emblazoned outside, a ring-before-you-arrive guest policy, an underground location and some rather interesting house rules, this bar oozes ... More
 
 
 
Editor's Top Pick - Recommended
Vinoteca Soho
London > Nightlife > Wine Bars
53-55 Beak Street, Soho, London W1F | 1 minute from SAID
Since opening their first Vinoteca in 2005 in Farringdon's St John Street, Brett Woonton, Charlie Young and Elena Ares have quenched a thirst for wine bars ... More
 
 
 
Editor's Top Pick - Recommended
The Blind Pig at Social Eating House
London > Nightlife > Bars
58 Poland Street, W1F | 1 minute from SAID
Hidden behind a door with a blindfolded pig's head on it and above Jason Atherton's Michelin-starred restaurant, Social Eating House, is award-winning, speakeasy-style bar, ... More
 
 
 
THE BEST

Meeting venue hire near SAID

Where to have your meeting, conference, exhibition, private dining or training course near SAID.
Editor's Top Pick - Recommended
68 Dean Street
London > Business > Venue Hire
68 Dean Street, Soho, London W1D | 3 minutes from SAID
This stylish private house in Soho is suitable for photo shoots, meetings, press events, filming and for a limited range of social events such as dinners ... More
 
 
 
Editor's Top Pick - Recommended
The Sanderson Hotel
London > Business > Venue Hire
50 Berners Street, Fitzrovia, London W1T | 6 minutes from SAID
... More
 
 
 
Editor's Top Pick - Recommended
Royal Academy of Arts
London > Business > Venue Hire
Burlington House, Piccadilly, Mayfair, London W1J | 6 minutes from SAID
Lord Burlington's spectacular London palace is home to the Royal Academy of Arts, a set of galleries that houses the country's premier art school and a ... More
 
 
 
 

Also in Broadwick Street

Our recommendations in the same street as SAID

 
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What's On Today

Near Said

 
 
 
Cornelia Parker
Exhibitions | Until 21st June 2017 

Frith Street Gallery 3 minutes walk from Said

A two-part exhibition featuring contemporary multimedia works across both gallery spaces. Golden Square features a new series of videos filmed ...More

Annette Messager: Avec Et Sans Raison
Exhibitions | Until 27th May 2017 

Marian Goodman Gallery 3 minutes walk from Said

Works by the French visual artist on the themes of female desire, sex and meditations on women's bodies....More

Deutsche Borse Photography Prize 2017
Deutsche Borse Photography Prize 2017
Exhibitions | Until 11th June 2017 

Photographers' Gallery 3 minutes walk from Said

In spring each year The Photographers' Gallery in London shows an exhibition of work by the ...More

 
Roger Mayne
Exhibitions | Until 11th June 2017 

Photographers' Gallery 3 minutes walk from Said

The photographer's realist style work of the Britain of 1950s and 1960s is shown at this exhibition....More

Deutsche Borse Photography Foundation Prize 2017
Exhibitions | Until 11th June 2017 

Photographers' Gallery 3 minutes walk from Said

The competitors for the prize show their work and the winner will be announced during the exhibition. The shortlist includes ...More

Annie
Annie
Theatre | Until 6th January 2018 

Piccadilly Theatre 3 minutes walk from Said

It's a hard-knock life in 1930s New York during the Great Depression when Miranda Hart makes her West End debut ...More

 
An Evening With Anthony Joshua
Exhibitions | On 25th May 2017 

London Palladium 3 minutes walk from Said

The hugely popular heavyweight boxer takes part in an intimate discussion about his career....More

Love In Idleness
Love In Idleness
Theatre | Until 1st July 2017 

Apollo Theatre 3 minutes walk from Said

Trevor Nunn directs Terence Rattigan's pithy and insightful wartime comedy about an ideological 18-year-old, who returns home from Canada to ...More

 
The Curious Incident Of The Dog In The Night-Time
The Curious Incident Of The Dog In The Night-Time
Theatre | Until 3rd June 2017 

Gielgud Theatre 3 minutes walk from Said

This stage adaptation by Simon Stephens of Mark Haddon's hugely popular novel had a successful run at the National Theatre. ...More

 
Les Miserables
Les Miserables
Theatre | Until 14th October 2017 

Queen's Theatre 3 minutes walk from Said

Jean Valjean, released on parole after 19 years on the chain gang, finds that the yellow ticket-of-leave he must, by ...More

 

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SALE
Hotels near SAID

From cheap budget accommodation to luxury 5 star suites see our deals for SAID hotels, including No 5 Maddox Street London from 77% off.

 
 
Call now: hotel deals 0207 420 4960