41 Broadwick Street, Soho, London W1F 9QL
10am-6pm daily


SAIDA beacon for Italians in London, Italian chocolate shop SAID was founded in Rome in 1923 and made its way to London 90 years later opening its first London boutique, located in the heart of Soho, in 2013. It's a gorgeous little spot where the walls are covered in silver chocolate molds of all shapes and sizes - stars, shells, rabbits, fish and Easter eggs - and a fire is lit on cold, wintery days. The counter displays large glass jars filled with white, milk and dark chocolate on one side with and a range of hand made truffles on the other. The hot chocolates are certainly worth making a detour for. Kept warm in large glass containers on the back counter, stirred and heated continuously, the traditional Italian dark hot chocolate is rich and dense like a chocolate pudding. But there's chocolate in every form and shape here and the hand crafted chocolates and truffles make for a very indulgent treat while the romantic dim lighting and the roaring fire provide a warm, Italian welcome.

SAID images



SAID - SAID Location Map

Underground Stations

Underground Stations

Railway Stations

Railway Stations

Euston Railway Station
20 minutes walk
Car Parks

Car Parks

Broadwick Masterpark
1 minutes walk
Brewer Street NCP
2 minutes walk

Further articles featuring SAID on

Romantic Restaurants

Les Trois Garcons 1 Club Row, E1 6JX A meal out at this rather exotic Shoreditch restaurant (a naan's throw from Brick Lane) feels like...

Petal Power

Bloomsbury Flowers 29 Great Queen Street, WC2B 5BB A florist that doesn't do red roses. Hooray! No romantic cliches here! And the collective heart-sinking of London's male population,...

February in London 2012

Van Dyck in Sicily: Painting and the Plague, 1624-25 Dulwich Picture Gallery, SE21 7AD 15th February 2012 - 27th May 2012 A highlight of the Dulwich Picture Gallery's...

April in London 2012

Royal River: Power, Pageantry and the Thames National Maritime Museum, SE10 9NF 27th April 2012 - 10th September 2012 The National Maritime Museum has recently announced plans for...

May in London 2012

Christian Louboutin Design Museum, SE1 2YD 28th March 2012 - 2nd July 2012 For anyone who follows fashion, French shoe designer Christian Louboutin is the height of sophistication....

London Calendar 2014

Find out what's happening in London throughout 2014 with our comprehensive guide to the best entertainment in the city for the year ahead. From January through to December, 2014 is shaping up to be something special - so read on to get the best out of London town.


Hotels near SAID

  • 2 Adults
  • 1 ADULT
  • 2 ADULTS
  • 1 ADULT,
  • 1 CHILD (2-12 Years)
  • 2 ADULTS,
  • 1 CHILD (2-12 Years)
  • 2 ADULTS,
  • 2 CHILDREN (2-12 Years)
  • 3 ADULTS
  • 4 ADULTS
    + another room
    The Courthouse Hotel
    London > Hotels > Luxury Chain Hotel from 120 33% off
    19 - 21 Great Marlborough Street, W1F | 3 minutes from SAID
    A swimming pool, spa, fitness room and a range of meeting rooms have been sympathetically accommodated within this historic 5-star Soho hotel. A Grade II listed ... More
    No 5 Maddox Street London
    London > Apartment > Apartment from 150 22% off
    5 Maddox Street, W1S | 4 minutes from SAID
    Edgy, urban and very hip, these distinguished apartments are a shopper's seventh heaven. Located near Regents Street, Maddox Street is a stylish sanctuary of tranquility offering ... More
    Cafe Royal Hotel
    London > Hotels > Luxury Chain Hotel from 229 24% off
    68 Regent Street, W1B | 5 minutes from SAID
    Café Royal is a 160-bedroom 5-star luxury hotel on Regent Street, in London's city centre overlooking Piccadilly Circus. The hotel has conference facilities, a cafe, bar ... More

    Also in Broadwick Street

    Our recommendations in the same street as SAID


    Hotels Near


    Near SAID All London hotels
    Number of rooms:
    Room 1:

    What's On Today

    Near Said

    King David's Trio Royale
    Concerts | Until 26th April 2015 

    Ain't Nothin But Blues Bar 2 minutes walk from Said

    The three-piece play blues....More

    Lounge Sunday
    Clubbing and Nightlife | Until 31st May 2015 

    Freedom Bar 3 minutes walk from Said

    Residents and guests play relaxing and ambient music....More

    Jersey Boys
    Jersey Boys
    Theatre | Until 25th October 2015 

    Piccadilly Theatre 3 minutes walk from Said

    Jersey Boys at the Piccadilly Theatre is the tale of four blue collar boys from the wrong side of the ...More

    Comedy Club 4 Kids (Over 6s)
    Kids Events | On 29th March 2015 

    Soho Theatre 4 minutes walk from Said

    Stand-up for a younger audience....More

    Remote: City Of Westminster College
    Theatre | On 29th March 2015 

    Soho Theatre 4 minutes walk from Said

    A drama about protest, power and protecting yourself....More

    The Accordion Shop: Jigsaw Youth Theatre
    Theatre | On 29th March 2015 

    Soho Theatre 4 minutes walk from Said

    A riot disrupts the routine of an accordion shop....More

    The Filthy Six
    Concerts | On 29th March 2015 

    Jazz@Pizza Express 4 minutes walk from Said

    The British jazz-soul outfit plays funk and acid with a sound showcasing the Hammond Organ....More

    Marlon Conton
    Concerts | On 29th March 2015 

    Jazz@Pizza Express 4 minutes walk from Said

    A unique blend of jazzy soul....More

    Celebrating the Life of Doris Day
    Concerts | On 29th March 2015 

    Ronnie Scott's 4 minutes walk from Said

    Sarah Weller and the Mad Men perform the American actress and singers best known works from popular films including Calamity ...More

    Classical Kicks Presents
    Concerts | On 29th March 2015 

    Ronnie Scott's 4 minutes walk from Said

    Violinist Christian Howes performs contemporary-classical and jazz fusion....More

    Hotels near SAID

    From cheap budget accommodation to luxury 5 star suites see our deals for SAID hotels, including The Courthouse Hotel from 89% off.

    Call now: hotel deals 0207 420 4960