Adidas's flagship Originals store is just a few seconds stroll from the Seven Dials in Covent Garden(and just around the corner from LondonTown.com towers!) Gleaming and white, with trainers and clothes occasionally mounted on pedestals, and prices that will make your eyes water, it's more of a place of worship than a shop.
3-stripe Adidas gear is of course the epitome of old skool Hip Hop cool, and this shop carries all the trendiest lines including Missy Elliott's 'remixed' trainer collection featuring liquid gold heels, massive lettering and all the bling you can imagine having on your feet.
It's a beautiful shop with the usual super-cool staff talking about their breakdancing ambitions, and we thought it would be easy to have a look round, then wait for the knock-offs to hit the market. But in the end the ranks of beautiful shoes and the lovely crisp smell overpowered us, and we left nearly £100 poorer, but with shoes fit for a king. A fairly typical experience at this over-priced but hugely enticing flagship store.
Office is the place to go for the season’s must-have shoe that won’t break the bank. It’s very fashionable and the sharpest shapes sell-out fast.
The ... More
Every summer, the London streets are ablaze with a rich array of sandals and flip-flops. Clumpy, frumpy and built for comfort, Birckenstock footwear has become ... More
Shrouded deep within the meandering warren of streets that criss-cross Covent Garden, Wild Bunch adds a welcome burst of colour to London's grey urban terrain. ... More
The brilliant Donmar Warehouse is delving into the 17th century to breathe new life into this classic, poetic work by Spanish playwright Pedro Calderon de ...More
Elms Lesters Painting Rooms are housed in an extraordinary space, purpose built as a painting studio in 1904. Since 1984 the gallery has been specialising ...More
Soho, the set of streets and alleyways between Oxford Street, Shaftesbury Avenue, Charing Cross Road and Regent Street is one of the most cosmopolitan parts ... More
Mela is an innovative, stylish restaurant with a wonderful kitchen, good prices and a reputation for poor service. On our visits the staff were friendly ... More
One of the most famous restaurants in the world, with a deserved reputation for sublime modern European cooking. This legendary dining room offers the best ... More
English [Out There!] takes a very hands-on approach to learning English. The course places an emphasis on using what you have learned. Students are taken ... More
In the shadow of both Centrepoint and St Giles-in-the-Fields Church, hidden from most tourists and residents alike, lies this beautiful West End garden. Originally a ... More
Before it was a hip private members' club designed specifically for the creative industries - complete with bar and dining rooms, cinema, TV and recording ... More
Overlooking Covent Garden Piazza, the Cove is a world away from the crowds outside. Tucked up in a worn, leather armchair under the pub’s low, ... More
This
was once a sleazy Soho strip club, as the name suggests, and it really
shows. Deep reds are the dominant colour, with mirrors, booths and
velvet curtains ... More
The second offering from Irish entrepreneur Dezzi Mc Causland, founder of Soho's famous Kingly Club, is a stunning triumph of glass, chrome and contemporary design ... More
Get the FREE monthly guide to London entertainment, arts, concerts, sport, book signings, and essential event information delivered directly to your inbox.
LondonTown.com has special discounts every week. The amount of discount will vary depending on the dates you are coming and how far in advance you book. All discounts are subject to availability.
Show favourites only
Report a bug, make a suggestion or just tell us your thoughts.
Adidas's flagship Originals store is just a few seconds stroll from the Seven Dials in Covent Garden(and just around the corner from LondonTown.com towers!) Gleaming and white, with trainers and clothes occasionally mounted on pedestals, and prices that will make your eyes water, it's more of a place of worship than a shop.
![English [Out There!]](/lycos/assets/MN089802_85x142.jpg "English [Out There!]")
