George Davis - founder of Next, famous for his George at Asda range and the man who brought Per Una to M&S - turns his hand to 'affordable luxury' with GIVe, a new chain of women's clothing shops with its flagship store on Regent Street. Aimed at women aged 30 and over, GIVe competes with shops like Karen Millen and Whistles with clothes at similar prices and little luxuries such as in-store style advisers and tailors. The name is not just a strange mix of three capital letters with a non capped 'e' on the end, it's a play on 'George the fourth' in Roman numerals, as it is Mr Davies's fourth large venture. GIVe also refers to the promise the shop makes to donate 5 to 10 per cent of its profits to charity. While this Regent Street store is the chain's flagship shop you'll also find a further 23 stores and concessions around the country.
LondonTown.com - GIVe Location Map
Further articles featuring GIVe on LondonTown.com
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Hotels near GIVe
London > Apartment > Apartment from £135 35% off
5 Maddox Street, W1S | 2 minutes from GIVe
Edgy, urban and very hip, these distinguished apartments are a shopper's seventh heaven. Located near Regents Street, Maddox Street is a stylish sanctuary of tranquility offering ... More
London > Hotels > Luxury Chain Hotel from £119 40% off
19 - 21 Great Marlborough Street, W1F | 3 minutes from GIVe
A swimming pool, spa, fitness room and a range of meeting rooms have been sympathetically accommodated within this historic 5-star Soho hotel. A Grade II listed ... More
London > Hotels > Luxury Chain Hotel from £240 23% off
33 Albemarle Street, W1S | 4 minutes from GIVe
Rocco Forte Brown's Hotel is an aristocratic, traditional hotel in a beautiful corner of Mayfair. Brown's has always had excellent staff and an impressive kitchen, but ... More
London > Events > Theatre Dates: 29th September 2014 to 24th January 2015
Apollo Theatre, 29 Shaftesbury Avenue, Westminster, London W1D | 6 minutes from GIVe
After a hugely successful run at the St James Theatre at the beginning of 2014 Urinetown moves to the Apollo Theatre on 29th September 2014 making ...More
London > Events > Theatre Dates: 4th October 2014 to 21st February 2015
Garrick Theatre, 2 Charing Cross Road, South Bank, London WC2H | 11 minutes from GIVe
It's 1931, nine young black men aged between 12 and 19 are travelling on a train through Scottsboro, looking for a new life. Following a sold ...More
London > Events > Concerts Dates: 30th March to 12th April 2015
London Coliseum - English National Opera (ENO), St Martin's Lane, WC2N | 12 minutes from GIVe
Emma Thompson returns to the London stage for the first time in 25 years to play Mrs. Lovett in Sweeney Todd: The Demon Barber of Fleet ...More
Entertainment near GIVe
London > Entertainment > Theatres
218-223 Piccadilly, Piccadilly Circus, Soho, London W1V | 6 minutes from GIVe
The tiny entrance of the Criterion Theatre is almost invisible among the massive advertisements, traffic and crowds of Piccadilly Circus. To ignore it, however, is to ... More
London > Business > Venue Hire
8-10 Dover Street, Mayfair, , Mayfair, London W1S | 5 minutes from GIVe
This long established night spot in Mayfair's Dover Street has been providing Londoners with a sophisticated setting to enjoy food, drink and live entertainment for 30 ... More
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Hotels near GIVe
From cheap budget places to stay to luxury 5 star hotels see our special offers for GIVe hotels, including Rocco Forte Brown's Hotel from 77% off.