Massimo Dutti

Well tailored Spanish clothing label offering sophisticated men's and womenswear as well as accessories. When it first started, however, back in 1985, it was a men-only brand and, remaining true to their origins, they also offer an in-store personal tailoring service for men here on Regent's Street. It may sound very Saville Row but it comes at a fraction of the price. Good news for Londoners, this store, spread over three floors, is the largest of more than 270 stores across 23 countries worldwide. Styling wise, Massimo Dutti is a better kept secret than sister brand Zara and attracts a more savvy dresser as a result. Also owned by the same group is more teen-focused Bershka. What with Mango adding to the Spanish labels on the UK highstreet, there's an ever-increasing choice somewhere between Top Shop and Next. And we're better dressed for it.