Primark

One of high street's biggest successes, budget chain Primark's biggest scoop is its low-cost, high fashion clothing range and this Oxford Street venue is the biggest and best of the Primark bunch. Providing cheap imitations of cat-walk trends, with an amazingly quick turnaround, the group has quickly become a favourite with those keen to keep up with the latest looks but less keen on paying high prices for items set to fall out of fashion's fickle favour within a week or so. These beauties won't last long but they last long enough to see you well into the next style cycle. The men's range is less dynamic with a solid range of shirts, t-shirts, fleeces and jeans. The kids' section is great for ever-growing youngsters, while the lingerie department offers irresistible deals on underwear and nightwear. Be warned this isn't the most relaxing of shopping experiences - rummaging, ransacking and ruthless nabbing are the norm - and the popular ranges sell out quickly so you have to be on your toes when a new collection comes out. But there's no denying the thrill of coming home with a bag full of exciting goodies and still having change from a £20 note.