SugarSin †

ADDRESS
1 Russell Street, Covent Garden, London WC2B 5JD
TELEPHONE
TWITTER
OPENING TIMES
Mon-Weds 11am-8pm, Thurs & Fri 11am-8.30pm, Sat 10am-8.30pm, Sun 11am-7pm

Nearby

SugarSin Covent Garden got a little bit sweeter at the beginning of 2012 with the opening of SugarSin. Run by Swedish sisters Anna and Josefin, the shop has since moved from Long Acre to just down the road on Russell Street and brings with it all the beauty, colour and joy of the original. As pleasing to the eyes as it is to the taste buds, the boldly coloured shop boasts an entire wall of pic n mix as well as shelves stocked full of every type of sweet and chocolate imaginable. From dangerously moreish sea salt fudge to shockingly sour jellies, they've got all the ingredients for true indulgence. As well as familiar favourites, the sisters also pay homage to their Swedish roots and import some Scandinavian goodies. Expect to find lots of Daim bars, Swedish fish, salted liquorice (an acquired taste), and Marabou bars - one of Sweden's most popular chocolate brands that release new seasonal varieties each year. And, not forgetting the original SugarSin rosť and prosecco flavoured cocktail gummies, which are right at home considering the sisters conceived the SugarSin name over a bottle of wine.

SugarSin images

SugarSin†

SugarSin

SugarSin


LondonTown.com - SugarSin Location Map

Underground Stations

Underground Stations

Covent Garden Tube Station
2 minutes walk
Holborn Tube Station
4 minutes walk
Railway Stations

Railway Stations

Charing Cross Railway Station
9 minutes walk
City Thameslink Station
15 minutes walk
Car Parks

Car Parks

Drury Lane NCP
2 minutes walk
Holborn NCP
4 minutes walk

Further articles featuring SugarSin on LondonTown.com

What's on in London 2017

Discover what's on in London 2017 with our comprehensive guide to the best events. From theatre to art and music to sport, London 2017 has something for everyone - so read on to find out what London town has to offer.

THE BEST

Hotels near SugarSin

Near SugarSin
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Kingsway Hall Hotel London
London > Hotels > Mid-Range Chain Hotel † from £83† 36% off
Great Queen Street, WC2B | 2 minutes from SugarSin
Well-equipped, comfortable rooms await guests to this elegantly modern hotel in the heart of Theatreland. Set yourself up for the day with a hearty breakfast or ... More
The Waldorf Hilton Hotel London
London > Hotels > Luxury Chain Hotel † from £124† 23% off
Aldwych, WC2B | 3 minutes from SugarSin
Positioned between the City's Square Mile and the thriving West End, this grand, Edwardian Hilton hotel welcomes guests with a patisserie and champagne bar in the ... More
Club Quarters Lincoln's Inn Fields
London > Hotels > Mid-Range Chain Hotel † from £79† 31% off
61 Lincoln's Inn Fields, WC2A | 4 minutes from SugarSin
Lincoln's Inn Fields is the 4th Club Quarters hotel in London. The hotel is an ideal accommodation choice for business and leisure travellers with close links ... More
Editor's Top Pick - Recommended
Godiva
London > Shopping > Food and Drink Shops
17 Russell Street, Covent Garden, London WC2B | 2 minutes from SugarSin
Belgium's finest export, the first Godiva was opened in Brussels approximately 75 years ago by master chocolatier Joseph Draps and named after the legendary Lady Godiva. ... More
Editor's Top Pick - Recommended
Godiva
London > Shopping > Food and Drink Shops
17 The Piazza, Covent Garden, London WC2E | 3 minutes from SugarSin
Belgium's finest export, the first Godiva was opened in Brussels approximately 75 years ago by master chocolatier Joseph Draps and named after the legendary Lady Godiva. ... More
Editor's Top Pick - Recommended
Tea Palace
London > Shopping > Food and Drink Shops
12 Covent Garden Market, Covent Garden, London WC2E | 3 minutes from SugarSin
From Hand Tied Jasmine Snowdragon Spirals and Dragon Phoenix Pearls to Ceylon Ratnapurna and Lemon Shimmer, there are over 148 different types of tea on offer ... More
THE BEST

Shopping near SugarSin

The best shops and markets near SugarSin
Editor's Top Pick - Recommended
Brompton Junction London
London > Shopping > Bicycle Shops
76 Long Acre, Covent Garden, London WC2E | 1 minute from SugarSin
A huge British manufacturing success story, Brompton bikes are a familiar sight on London's city streets. The fold up bikes are not only stylish but portable ... More
Editor's Top Pick - Recommended
Charles Worthington
London > Shopping > Hair and Grooming
28 Great Queen Street, Covent Garden, London WC2B | 2 minutes from SugarSin
Service is a watchword at this salon, where clients are guaranteed a first-class hairdressing experience. Celebrity coiffeur Worthington personally trains all his staff and standards are ... More
Editor's Top Pick - Recommended
Bloomsbury Flowers
London > Shopping > Florists
29 Great Queen Street, Covent Garden, London WC2B | 2 minutes from SugarSin
Bloomsbury Flowers don't do off-the-peg, so if you want to be in and out in two minutes think again. However, if you want to impress with ... More
THE BEST

Events near SugarSin

Near SugarSin
Editor's Top Pick - Recommended
The Play That Goes Wrong
London > Events > Theatre †Dates: 5th September 2014 to 25th February 2018
SugarSin, Catherine Street, WC2B | 4 minutes from SugarSin
Presented by the award-winning, international comedy company Mischief Theatre, The Play That Goes Wrong follows the inept and accident prone Cornley Polytechnic Drama Society ...More
Editor's Top Pick - Recommended
Wilde Creatures
London > Events > Theatre †Dates: 15th to 31st December 2017
SugarSin, 404 Strand, WC2R | 5 minutes from SugarSin
A month after staging The Gruffalo's Child at the Lyric Shaftesbury Avenue, the Olivier-nominated Tall Stories present a new musical adventure for audiences of all ages ...More
Editor's Top Pick - Recommended
Young Frankenstein
London > Events > Theatre †Dates: 28th September 2017 to 10th February 2018
SugarSin, 2 Charing Cross Road, WC2H | 7 minutes from SugarSin
Ross Noble, Lesley Joseph and Hadley Fraser lead the cast of Young Frankenstein, Mel Brooks' uproarious musical based on his Oscar-nominated 1974 film about a New ...More
THE BEST

Entertainment near SugarSin

Near SugarSin
Editor's Top Pick - Recommended
New London Theatre
London > Entertainment > Theatres
Drury Lane, Covent Garden, London WC2B | 2 minutes from SugarSin
Although this site has been an entertainment venue since at least the mid-19th century, the New London Theatre only opened its doors in 1973, making it ... More
Editor's Top Pick - Recommended
Top Secret Comedy Club @ The Africa Centre
London > Entertainment > Live Music
170 Drury Lane, Covent Garden, London WC2B | 2 minutes from SugarSin
This new Covent Garden alternative to the West End tourist traps has welcomed the likes of filthy San Franciscan Scott Capurro and TV favourite Andi Osho. ... More
Editor's Top Pick - Recommended
Fortune Theatre
London > Entertainment > Theatres
Russell Street, Covent Garden, London WC2B | 2 minutes from SugarSin
The first theatre built after World War I is an astonishing piece of architecture. Built in 1922-4, it preceded the arrival of the Art Deco and ... More
THE BEST

Sights and Attractions near SugarSin

The best museums, galleries, attractions near SugarSin
Editor's Top Pick - Recommended
London Film Museum Covent Garden
London > Attractions > Museums
45 Wellington Street, Covent Garden, London WC2E | 3 minutes from SugarSin
The London Film Museum, located on the site of the Theatre Museum in the original Flower Cellars in the heart of Covent Garden, is the second ... More
Editor's Top Pick - Recommended
London Transport Museum
London > Attractions > Museums
Covent Garden Piazza, Covent Garden, London WC2E | 3 minutes from SugarSin
After a two-year, £22 million refurbishment the London Transport Museum reopened on 22 November 2007 revealing more exhibition space than before. The museum travels back through ... More
Editor's Top Pick - Recommended
St Paul's Covent Garden
London > Attractions > Historic Buildings
Bedford Street, Covent Garden, London WC2E | 4 minutes from SugarSin
Affectionately known as "The Actors' Church", St Paul's in Covent Garden is in the heart of theatreland and has long been associated with the theatre community. ... More
THE BEST

Restaurants near SugarSin

What are the best dining options near SugarSin London?
Editor's Top Pick - Recommended
Li Veli Winery and Bistro
London > Restaurants > Italian restaurants
69 Long Acre, Covent Garden, London WC2E | 1 minute from SugarSin
Borgo Egnazia, a luxury 5 star hotel set within 20 hectares on the coast of Puglia in the heel of Italy, is behind Li Veli Winery ... More
Editor's Top Pick - Recommended
Barrafina Drury Lane
London > Restaurants > Spanish restaurants
43 Drury Lane, Covent Garden, London WC2B | 1 minute from SugarSin
The third outlet for Michelin-starred Barrafina has the same signature look and feel of the other restaurants with red leather high stools and a long marble-topped ... More
Editor's Top Pick - Recommended
Farmstand
London > Restaurants >
42 Drury Lane, WC2B | 1 minute from SugarSin
This 30-cover, no reservations restaurant in Covent Garden takes its name from the US roadside stalls known as 'farmstands' selling locally grown fresh fruit, ... More
THE BEST

Education near SugarSin

Near SugarSin
Editor's Top Pick - Recommended
The London Film School
London > Education > Universities and Colleges
24 Shelton Street, Covent Garden, WC2H | 3 minutes from SugarSin
The London Film School is the oldest-established international school of film technique in the world. The school has contributed significantly to ... More
Editor's Top Pick - Recommended
Saw Swee Hock Student Centre
London > Education > Universities and Colleges
1 Sheffield Street, Holborn, London WC2A | 4 minutes from SugarSin
The award-winning Saw Swee Hock Student Centre, designed by Irish architects O'Donnell + Tuomey and awarded the RIBA London Building of the Year Award in 2014, ... More
Editor's Top Pick - Recommended
English [Out There!]
London > Education > English Language Courses
10 Coptic Street, Bloomsbury, London WC1A | 5 minutes from SugarSin
English [Out There!] takes a very hands-on approach to learning English. The course places an emphasis on using what you have learned. Students are taken out ... More
THE BEST

Leisure near SugarSin

SugarSin gyms, sporting activities, health & beauty and fitness.
Editor's Top Pick - Recommended
The Hospital Club
London > Leisure > Arts Centres
24 Endell Street, Covent Garden, London WC2H | 2 minutes from SugarSin
Before it was a hip private members' club designed specifically for the creative industries - complete with bar and dining rooms, cinema, TV and recording studios ... More
Editor's Top Pick - Recommended
The Sanctuary
London > Leisure > Fitness
12 Floral Street, Covent Garden, London WC2E | 3 minutes from SugarSin
This day spa exclusively for women is a total pampering experience from the minute you step through the door. Located in bustling Covent Garden you'll soon ... More
Editor's Top Pick - Recommended
Thai Square Spa
London > Leisure > Health and Beauty
25 Shelton Street, 40 Earlham Street, Covent Garden, London WC2H | 3 minutes from SugarSin
Let the Thai Square Spa transport you to the shores of Asia with their traditional Thai spa treatment rooms, smack bang in the centre of Covent ... More
THE BEST

Pubs near SugarSin

The best pubs near London SugarSin.
Editor's Top Pick - Recommended
Philomena's Irish Bar
London > Nightlife > Pubs
40 Great Queen Street, Covent Garden, London WC2B | 1 minute from SugarSin
Philomena's is an Irish themed bar and sports cafe on Great Queen Street, just two minutes walk from Covent Garden tube station. A great place to ... More
Editor's Top Pick - Recommended
The Marquess of Anglesey
London > Restaurants > Gastropub
39 Bow Street, Covent Garden, London WC2E | 2 minutes from SugarSin
Gastropub ... More
Editor's Top Pick - Recommended
The Princess Louise
London > Nightlife > Pubs
208 High Holborn, Covent Garden, London WC1V | 4 minutes from SugarSin
The flagship London pub of Yorkshire's oldest brewery, Samuel Smith, the Princess Louise has been carefully restored to her original Victorian layout complete with snugs, removed ... More
THE BEST

Nightlife near SugarSin

SugarSin clubs, bars, cabaret nights, casinos and interesting nightlife.
Editor's Top Pick - Recommended
Lowlander Beer Cafe
London > Nightlife > Bars
36 Drury Lane, Covent Garden, London WC2B | 1 minute from SugarSin
The reputation of the Benelux breweries precedes them and this themed bar captures the flair of Dutch cafe culture too. The impressive row of shiny silver ... More
Editor's Top Pick - Recommended
Detroit Bar
London > Nightlife > Bars
35 Earlham Street, Covent Garden, Covent Garden, London WC2H | 3 minutes from SugarSin
Covent Garden "style" bar serving cocktails and a chilled out, trendy vibe. Considered to be one of London’s original “style” or “concept” bars, despite being on the ... More
Editor's Top Pick - Recommended
The American Bar at The Savoy
London > Nightlife > Bars
The Savoy, Strand, Covent Garden, London WC2R | 3 minutes from SugarSin
During The Savoy's £220million refit the American Bar was barely touched, ensuring it stayed true to its traditional, sleek design that is synonymous with the iconic ... More
THE BEST

Meeting venue hire near SugarSin

Where to have your meeting, conference, exhibition, private dining or training course near SugarSin.
Editor's Top Pick - Recommended
Sir John Soane's Museum
London > Business > Venue Hire
13 Lincoln's Inn Fields, Holborn, London WC2A | 5 minutes from SugarSin
An appealingly higgledy-piggledy treasure trove of artefacts, the extraordinary Sir John Soane's Museum elegantly located on Lincoln's Inn Fields is well worth an exploratory rummage. Lurking ... More
Editor's Top Pick - Recommended
St Martins Lane Hotel
London > Business > Venue Hire
45 St. Martin's Lane, Covent Garden, London WC2N | 6 minutes from SugarSin
To enter the stunning St Martins Lane Hotel in the heart of London's Theatreland you pass through the tallest revolving door in London, a luminescent yellow-glass ... More
Editor's Top Pick - Recommended
Silver Fleet - Woods River Cruises
London > Business > Venue Hire
Somerset House South Wing Strand, Covent Garden, London WC2R | 6 minutes from SugarSin
Enjoy a luxury cruise on the Silver Fleet. Departing from the Savoy Pier and cruising along the Thames. A classy way to see the Thames.... More

Also in Russell Street

Our recommendations in the same street as SugarSin

No.
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4-7
Balthazar Editor's Top Pick - Recommended
1
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What's On Today

Near Sugarsin

 
 
 
Royal Opera: Cavalleria Rusticana/Pagliacci
Concerts | Until 13th January 2018 

Royal Opera House 2 minutes walk from Sugarsin

Damiano Michieletto's Olivier Award-winning productions of Mascagni and Leoncavallo's one-act operas, conducted by Daniel Oren, and with casts featuring Elina ...More

Concerto / Le Baiser de la fee / Elite Syncopations
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Dance | Until 11th May 2018 

Royal Opera House 2 minutes walk from Sugarsin

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The Royal Ballet: The Nutcracker
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Dance | Until 10th January 2018 

Royal Opera House 2 minutes walk from Sugarsin

That great seasonal stalwart The Nutcracker starts playing at the Royal Opera House on the 5th December, offering families a ...More

 
42nd Street
Theatre | Until 10th February 2018 

Theatre Royal Drury Lane 2 minutes walk from Sugarsin

Broadway comes to the West End in 2017 with classic musical 42nd Street. Replacing Charlie and the Chocolate Factory, the ...More

Covent Garden Christmas Lights 2017
Covent Garden Christmas Lights 2017
Seasonal | Until 1st January 2018 

Covent Garden Piazza 3 minutes walk from Sugarsin

The covered market at Covent Garden and the surrounding area is filled with 40 mistletoe chandeliers - each between 2.5 ...More

 
La Soiree
La Soiree
Theatre | Until 3rd February 2018 

Aldwych Theatre 3 minutes walk from Sugarsin

The Olivier Award-winning La Soiree cabaret switches its spiegeltent for the West End this winter, taking up residency at the ...More

 
Belleville
Belleville
Theatre | Until 3rd February 2018 

The Donmar Warehouse 3 minutes walk from Sugarsin

James Norton, star of War & Peace and Happy Valley, and Imogen Poots play American newlyweds living a too-perfect life ...More

 
The Play That Goes Wrong
The Play That Goes Wrong
Theatre | Until 25th February 2018 

Duchess Theatre 4 minutes walk from Sugarsin

Presented by the award-winning, international comedy company Mischief Theatre, The Play That Goes Wrong follows the inept and accident prone ...More

 
The Snowman
The Snowman
Theatre | Until 31st December 2017 

Peacock Theatre 4 minutes walk from Sugarsin

This staging of Raymond Briggs's The Snowman by Sadlers Wells, suitable for children aged 4 and over, staged in the ...More

 
Matilda The Musical
Matilda The Musical
Theatre | Until 27th May 2018 

Cambridge Theatre 4 minutes walk from Sugarsin

The Royal Shakespeare Company's multiple award-winning musical adaptation of Roald Dahl's celebrated children's book Matilda is a big hit at ...More

 

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Hotels near SugarSin

From cheap budget accommodation to luxury 5 star suites see our deals for SugarSin hotels, including Club Quarters Lincoln's Inn Fields from 78% off.

 
 
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