Lillywhite's  

 
 
ADDRESS
24 Lower Regent Street, St James's, London SW1Y 4QF
 
 
TELEPHONE
 
OPENING TIMES
Mon-Sat: 9.30am-10pm; Sun: 11.45am-6pm
 

Nearby

 

Lillywhite'sLillywhite’s probably owes its landmark sport shop status to its position in Piccadilly Circus more than anything, but this would be ignoring its remarkable heritage.

Its founders, the Lillywhite family, hold a firm place in cricketing folklore. William Lillywhite is credited with the introduction of overarm bowling. His son, and founder of their first sports shop, James, was captain of the England XI and personally financed a trip to play Australia - the very first test match.

The initial Lillywhite’s shop opened on Haymarket in 1863, offering customers a before unheard of range of sporting goods. They moved to their current location, beneath the statue of Eros in Piccadilly Circus, in 1925.

Back in the day they were famous for their innovation and comprehensive selection (they imported the first diving fins from Europe in 1947) but nowadays - having been bought up by the Sports Soccer empire - things are looking quite generic. However, progress might mean less choice but it’s also led to lower prices. Lillywhite’s certainly has plenty of bargains. The store’s 35,000 square foot of space spread over six vast floors is stacked high with tennis racquets, roller blades and football shirts.

 

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What's on in London 2020

Discover what's on in London 2020 with our comprehensive guide to the best events. From theatre to art and music to sport, London 2020 has something for everyone - so read on to find out what London town has to offer.

 
THE BEST

Hotels near Lillywhite's

Near Lillywhite's
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Cafe Royal Hotel
London > Hotels > Luxury Chain Hotel
68 Regent Street, W1B | 2 minutes from Lillywhite's
Café Royal is a 160-bedroom 5-star luxury hotel on Regent Street, in London's city centre overlooking Piccadilly Circus. The hotel has conference facilities, a cafe, bar ... More
 
 
 
Le Meridien Piccadilly
London > Hotels > Luxury Chain Hotel
21 Piccadilly, W1J | 2 minutes from Lillywhite's
A hotel that is distinctly in the old English style, with magnificent antique décor, staff who are attentive, discreet, and ever so polite and, most importantly, ... More
 
 
 
Cavendish London Hotel
London > Hotels > Luxury Chain Hotel   from £169  41% off
81 Jermyn Street, SW1Y | 4 minutes from Lillywhite's
Situated on prestigious Jermyn Street, in the heart of Piccadilly, the 4 star deluxe Cavendish Hotel is perfectly located for London's theatres, shops and arts. It ... More
 
 
 
 
THE BEST

Alternative Sporting Goods nearest Lillywhite's

Nearest to Lillywhite's
Editor's Top Pick - Recommended
Sweaty Betty
London > Shopping > Sporting Goods
1 Carnaby Street, W1F | 5 minutes from Lillywhite's
A year shy of its 20th birthday and creators of cool gym gear, Sweaty Betty, opened this flagship shop on Carnaby Street; three floors of spot-on ... More
 
 
 
Editor's Top Pick - Recommended
Lululemon Regent Street
London > Shopping > Sporting Goods
187 Regent Street, W1B | 7 minutes from Lillywhite's
At its superstore on Regent Street, Lululemon - makers of workout gear loved by celebrity fans like Kim and Kourtney Kardashian, Reese Witherspoon and ... More
 
 
 
Editor's Top Pick - Recommended
Arthur Beale
London > Shopping > Sporting Goods
194 Shaftesbury Avenue, Covent Garden, London WC2H | 10 minutes from Lillywhite's
Trading for over one hundred years, Arthur Beale is a long-standing specialist shop in London but it's also something of an anomaly: the last place you'd ... More
 
 
 
THE BEST

Shopping near Lillywhite's

The best shops and markets near Lillywhite's
Editor's Top Pick - Recommended
Jermyn Street
London > Shopping > Specialists
St James's, London SW1Y | 1 minute from Lillywhite's
The name Jermyn Street is synonymous with gentlemen's outfitters and, more specifically shirt makers. Turnbull & Asser, shirt makers by royal appointment to HRH Prince of ... More
 
 
 
Editor's Top Pick - Recommended
Fortnum & Mason
London > Shopping > Department Stores
181 Piccadilly, St James's, London W1A | 1 minute from Lillywhite's
The Royal Family's favourite food hall, Fortnum & Mason is one of the oldest and most famous stores in Piccadilly, if not the capital. After 300 ... More
 
 
 
Editor's Top Pick - Recommended
Godiva
London > Shopping > Food and Drink Shops
28 Haymarket, Soho, London SW1Y | 2 minutes from Lillywhite's
Belgium's finest export, the first Godiva was opened in Brussels approximately 75 years ago by master chocolatier Joseph Draps and named after the legendary Lady Godiva. ... More
 
 
 
THE BEST

Events near Lillywhite's

Near Lillywhite's
Editor's Top Pick - Recommended
The Comedy About A Bank Robbery
London > Events > Theatre  Dates: 31st March 2016 to 1st November 2020
Lillywhite's, 218-223 Piccadilly, Piccadilly Circus, W1V | 1 minute from Lillywhite's
Mischief Theatre, creators of The Play That Goes Wrong - winner of the Olivier Award for Best New Comedy - and Peter Pan Goes Wrong, have ...More
 
 
 
Editor's Top Pick - Recommended
Pretty Woman: The Musical
London > Events > Theatre  Dates: 13th February 2020 to 2nd January 2021
Lillywhite's, 16 Denman Street, W1D | 2 minutes from Lillywhite's
Everyone's favourite Hollywood love story comes alive on the London stage this February when Pretty Woman: The Musical transfers from Broadway to the West End with ...More
 
 
 
Now On
Adam Kay: This Is Going To Hurt
London > Events > Comedy  Dates: 23rd October to 15th November 2020 - Various Times
Lillywhite's, 29 Shaftesbury Avenue, W1D | 3 minutes from Lillywhite's
Adam reads aloud unsettling entries from his diary as a junior doctor and intersperses the anecdotes with songs....More
 
 
 
THE BEST

Entertainment near Lillywhite's

Near Lillywhite's
Editor's Top Pick - Recommended
Criterion Theatre
London > Entertainment > Theatres
218-223 Piccadilly, Piccadilly Circus, Soho, London W1V | 1 minute from Lillywhite's
The tiny entrance of the Criterion Theatre is almost invisible among the massive advertisements, traffic and crowds of Piccadilly Circus. To ignore it, however, is to ... More
 
 
 
Editor's Top Pick - Recommended
The Crystal Maze LIVE Experience West End
London > Entertainment >
22-32 Shaftesbury Avenue, Trocadero, W1D | 1 minute from Lillywhite's
From spring 2019 the Crystal Maze LIVE Experience comes to the West End. After three successful years in Angel, Islington (open until 28th ... More
 
 
 
Editor's Top Pick - Recommended
Comedy Store
London > Entertainment > Comedy Clubs
1a Oxendon Street, Soho, London SW1Y | 2 minutes from Lillywhite's
The Comedy Store is the spiritual home of stand-up in the UK. Despite being the best large comedy venue in the country, the Store still succeeds ... More
 
 
 
THE BEST

Sights and Attractions near Lillywhite's

The best museums, galleries, attractions near Lillywhite's
Editor's Top Pick - Recommended
Piccadilly Circus
London > Attractions > Sights
Piccadilly Circus, Soho, London W1J | 1 minute from Lillywhite's
Right in the middle of the West End, Piccadilly Circus isn't a circus at all, but an enormous road junction where Piccadilly itself Regent Street, Shaftesbury ... More
 
 
 
Editor's Top Pick - Recommended
St James's Market
London > Attractions >
St James's, SW1Y | 1 minute from Lillywhite's
An impressive 450 million pound development in the heart of London, St James's Market ... More
 
 
 
Editor's Top Pick - Recommended
Hauser & Wirth (Piccadilly)
London > Attractions > Art Galleries
196A Piccadilly, St James's, London W1J | 3 minutes from Lillywhite's
Art-dealer, gallery-owner and collector Iwan Wirth was recently voted one of the ten most powerful people in the art world. Hauser & Wirth London opened at ... More
 
 
 
THE BEST

Restaurants near Lillywhite's

What are the best dining options near Lillywhite's London?
Editor's Top Pick - Recommended
Piccadilly Grind
London > Restaurants > Cafes and Delis
Unit 4, Piccadilly Circus Underground Station, St James's, London W1J | 1 minute from Lillywhite's
Following in the successful footsteps of well respected coffee shops Shoreditch Grind and Soho Grind, Piccadilly Grind delivers quality coffee to commuters on the tube. Raising ... More
 
 
 
Editor's Top Pick - Recommended
Hard Rock Cafe Piccadilly Circus
London > Restaurants > American restaurants
225-229 Piccadilly, W1J | 1 minute from Lillywhite's
In the city where the first Hard Rock Cafe in the world opened, back in 1971, a new ... More
 
 
 
Editor's Top Pick - Recommended
Criterion Restaurant
London > Restaurants > Modern European restaurants
224 Piccadilly, Soho, London W1J | 1 minute from Lillywhite's
What makes the Criterion special is its truly spectacular neo-Byzantine interior which has been wowing diners ever since its doors swung open in 1873. Positioned in ... More
 
 
 
THE BEST

Education near Lillywhite's

Near Lillywhite's
Editor's Top Pick - Recommended
The London Film School
London > Education > Universities and Colleges
24 Shelton Street, Covent Garden, WC2H | 9 minutes from Lillywhite's
The London Film School is the oldest-established international school of film technique in the world. The school has contributed significantly to ... More
 
 
 
Editor's Top Pick - Recommended
Cookery School
London > Education > Cookery Courses
15B Little Portland Street, Fitzrovia, London W1W | 12 minutes from Lillywhite's
Awarded The Best City Cookery School 2013, the Cookery School at Little Portland Street has been teaching people to make simple, honest food for more than ... More
 
 
 
Editor's Top Pick - Recommended
English [Out There!]
London > Education > English Language Courses
10 Coptic Street, Bloomsbury, London WC1A | 12 minutes from Lillywhite's
English [Out There!] takes a very hands-on approach to learning English. The course places an emphasis on using what you have learned. Students are taken out ... More
 
 
 
THE BEST

Leisure near Lillywhite's

Lillywhite's gyms, sporting activities, health & beauty and fitness.
Editor's Top Pick - Recommended
AWAY Spa W London
London > Leisure > Health and Beauty
10 Wardour Street, Soho, London W1D | 3 minutes from Lillywhite's
On the 6th floor of the W London the AWAY Spa certainly takes you away from the manic pace of life in Leicester Square ... More
 
 
 
Editor's Top Pick - Recommended
Urban Golf Soho
London > Leisure > Golf
33 Great Pulteney Street, Soho, London W1F | 4 minutes from Lillywhite's
OK, so you may not be able to soak up the rays on this indoor course but it's a brilliant idea that has been stylishly executed. ... More
 
 
 
Editor's Top Pick - Recommended
So SPA Sofitel St James
London > Leisure > Health and Beauty
6 Waterloo Place, St James's, London SW1Y | 4 minutes from Lillywhite's
Opened in July 2009, So SPA by Sofitel is a stunning relaxation space - all marble and modern design - housed within the Sofitel St James ... More
 
 
 
THE BEST

Pubs near Lillywhite's

The best pubs near London Lillywhite's.
Editor's Top Pick - Recommended
Waxy O'Connor's
London > Nightlife > Pubs
14-16 Rupert Street, Soho, London W1D | 2 minutes from Lillywhite's
Located where it is, Waxy's is fairly predictable. It's busy, it's Irish and it's got a fair smattering of tourists, but it also has that certain ... More
 
 
 
Editor's Top Pick - Recommended
The Blue Posts
London > Nightlife > Pubs
28 Rupert Street, Soho, London W1D | 3 minutes from Lillywhite's
Across the road from Chinatown, a pub had stood on the site of The Blue Posts at 28 Rupert Street since 1739. ... More
 
 
 
Editor's Top Pick - Recommended
Waxy's Little Sister
London > Nightlife > Pubs
20 Wardour Street, Soho, London W1D | 3 minutes from Lillywhite's
If you're not up for the hectic atmosphere of Waxy O'Connors it might be worth slipping across the street to her infinitely more tranquil Little Sister. ... More
 
 
 
THE BEST

Nightlife near Lillywhite's

Lillywhite's clubs, bars, cabaret nights, casinos and interesting nightlife.
Editor's Top Pick - Recommended
The Electric Carousel
London > Nightlife >
215-217 Piccadilly, St James's, London W1J | 1 minute from Lillywhite's
The team behind Madame Jojo's (RIP) return (hurrah!) with The Electric Carousel on the site where the legendary Pigalle Supper Club used to be, at 215-217 ... More
 
 
 
Editor's Top Pick - Recommended
Fortnum & Mason: 1707 Wine Bar
London > Nightlife > Wine Bars
181 Piccadilly, St James's, London W1A | 2 minutes from Lillywhite's
The Fortnum's wine bar has had a makeover as part of the store's refurbishment in 2007, three hundred years after this grand old department store first ... More
 
 
 
Editor's Top Pick - Recommended
Longitude 0°8
London > Nightlife > Bars
Le Meridien Piccadilly, 21 Piccadilly, Mayfair, London W1J | 2 minutes from Lillywhite's
The Le Meridien hotel's in-house bar, Longitude 0°8, is a stylish destination that uses music and lighting to offer a unique experience dependant on whether you ... More
 
 
 
THE BEST

Meeting venue hire near Lillywhite's

Where to have your meeting, conference, exhibition, private dining or training course near Lillywhite's.
Editor's Top Pick - Recommended
Haymarket Hotel
London > Business > Venue Hire
1 Suffolk Place, St James's, London SW1Y | 3 minutes from Lillywhite's
A hip designer hotel by Tim and Kit Kemp in a grand building on the prestigious Haymarket, the broad boulevard street making for an impressive entrance. ... More
 
 
 
Editor's Top Pick - Recommended
195 Piccadilly (BAFTA)
London > Business > Venue Hire
195 Piccadilly, St James's, London W1J | 3 minutes from Lillywhite's
The home of the British Academy of Film and Television Arts (BAFTA) is also available to hire for your own event. The iconic building at 195 ... More
 
 
 
Editor's Top Pick - Recommended
Institute of Directors - IOD
London > Business > Venue Hire
116 Pall Mall, St James's, London SW1Y | 4 minutes from Lillywhite's
... More
 
 
 
 

Also in Lower Regent Street

Our recommendations in the same street as Lillywhite's

 
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What's On Today

Near Lillywhite's

 
 
 
The Comedy About A Bank Robbery
The Comedy About A Bank Robbery
Theatre | Until 1st November 2020 

Criterion Theatre 1 minute walk from Lillywhite's

Mischief Theatre, creators of The Play That Goes Wrong - winner of the Olivier Award for Best New Comedy - ...More

 
Pretty Woman: The Musical
Pretty Woman: The Musical
Theatre | Until 2nd January 2021 

Piccadilly Theatre 2 minutes walk from Lillywhite's

Everyone's favourite Hollywood love story comes alive on the London stage this February when Pretty Woman: The Musical transfers from ...More

 
Adam Kay: This Is Going To Hurt
Comedy | Until 15th November 2020 

Apollo Theatre 3 minutes walk from Lillywhite's

Adam reads aloud unsettling entries from his diary as a junior doctor and intersperses the anecdotes with songs....More

Titian: Love, Desire, Death
Exhibitions | Until 17th January 2021 

National Gallery 6 minutes walk from Lillywhite's

All six works in the series of paintings showing Classical myths primarily taken from the Roman poet Ovid's 'Metamorphoses', commissioned ...More

Artemisia
Exhibitions | Until 24th January 2021 

National Gallery 6 minutes walk from Lillywhite's

This first major exhibition of 17th-century Italian artist Artemisia Gentileschi's work includes two versions of her painting Judith Beheading Holofernes ...More

Sin
Exhibitions | Until 3rd January 2021 

National Gallery 6 minutes walk from Lillywhite's

A group exhibition exploring complex theological ideas and depictions of sinful everyday behaviour including works across the centuries by Bruegel, ...More

Fourth Plinth: Heather Phillipson THE END
Fourth Plinth: Heather Phillipson THE END
Exhibitions | Until 26th March 2022 

Trafalgar Square 6 minutes walk from Lillywhite's

London born artist Heather Philipson puts an ice cream with a cherry on top on The Fourth Plinth in Trafalgar ...More

 
Harry Potter and the Cursed Child
Harry Potter and the Cursed Child
Theatre | Until 24th January 2021 

Palace Theatre 6 minutes walk from Lillywhite's

From the 36,000 retweets Harry Potter creator J.K. Rowling got when she announced the ...More

 
Good
Good
Theatre | Until 19th December 2020 

Playhouse Theatre 9 minutes walk from Lillywhite's

David Tennant, the well loved actor best known for playing Doctor Who, returns to the West End to star in ...More

 
Hello, Dolly!
Hello, Dolly!
Theatre | Until 6th March 2021 

Adelphi Theatre 9 minutes walk from Lillywhite's

Multi Olivier and BAFTA Award winning Imelda Staunton plays meddlesome socialite turned matchmaker Dolly Levi, taking the title role in ...More

 
 
 
 
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