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London > Directory > London shopping > Clothing
Paul Smith is the undisputable don of British fashion. Launched in a tiny shop in Nottingham in 1970 he is now a global brand.
His designs are gorged in appealing contradictions. Youthful but elegant, quirky but classic, it is an assortment of sharp plain suits set off by inspired prints and flashes of colour. Adopting a confident use of fabric for men, women and children his stylish collection is refreshingly moderately priced.
Sophisticated accessories for men and women also lace the shelves. Cufflinks, wallets, jewellery, scarves and handbags all come in different shapes and sizes.
For the full Smith lifestyle experience there is a range of home frills on sale including ceramics, pillows, cushions and oils.