The 'Seven Dials' refers to the layout of the cobbled streets in this scenic part of Covent Garden which includes Monmouth Street, Earlham Street and Mercer Street. The seven streets radiate out from the central sundial - which can still be seen today but is a replica of the original. Looking closely you'll see the dial only has only six faces, this is due to an earlier urban planning drawn up by Thomas Neale in the 17th century who devised the characteristic 'seven dials' street layout to maximise the number of houses that could be built on the site - so maximising his profit. His aim was to create an affluent, upper class area similar to Covent Garden Piazza. He didn't exactly succeed. By the 1700s it was home to shops selling second and third hand goods, Charles Dickens Junior noted the shops selling "every rarity of pigeon, fowl and rabbit, together with rare Birds such as hawks, owls and parrots, love birds and other species native and foreign". Today, Neale would be proud of the fashionable shops, cafes, theatres and the fashionable crowd they attract.
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Further articles featuring Seven Dials on LondonTown.com
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Hotels near Seven Dials
London > Hotels > Luxury Chain Hotel from £88 30% off
9-13 Bloomsbury Street, WC1B | 4 minutes from Seven Dials
Near to the British Museum, this Edwardian hotel is something of a Bloomsbury landmark. Relaunched in January 2009 following a '25million makeover, each of the 174 ... More
London > Hotels > Mid-Range Chain Hotel from £116 21% off
16-22 Great Russell Street, WC1B | 4 minutes from Seven Dials
A smart, fashionably furnished yet traditional hotel in the centre of town with first-class service, The Bloomsbury Hotel is great value for money among the capital's ... More
London > Shopping > Street or Area
Covent Garden, Covent Garden, London WC2E | 2 minutes from Seven Dials
Unveiled in autumn 2010, the plush St Martin's Courtyard shopping enclave has given retail in the Covent Garden area a huge boost. Independent labels, flagship stores, ... More
London > Shopping > Hair and Grooming
25 Monmouth Street, Covent Garden, London WC2H | Same location as Seven Dials
Less a hairdresser’s, more a mood enhancing experience, Phillips aims to offer his clients a positive haven from outside pressures. The cutting and colouring here is ... More
London > Shopping > Ladies Fashion
23 Monmouth Street, Covent Garden, London WC2H | Same location as Seven Dials
Is there really anyone out there who cares if their dildo is made from hand-carved jade, or their spanking paddle comes from naturally-felled environment friendly wood? ... More
London > Events > Theatre Dates: 5th August to 6th September 2015
Palace Theatre, Shaftesbury Avenue, W1A | 3 minutes from Seven Dials
The Big Bad Wolf attempts to huff and puff the three little superstar piglets into submission in Stiles and Drewe's musical retelling of the children's story. ...More
London > Events > Theatre Dates: 28th March 2009 to 13th February 2016
New London Theatre, Drury Lane, Covent Garden, London WC2B | 4 minutes from Seven Dials
This moving adaptation of Michael Morpurgo's World War I epic War Horse gets a West End transfer to the New London Theatre after two critically acclaimed ...More
London > Events > Theatre Dates: 5th September 2014 to 5th September 2015
Duchess Theatre, Catherine Street, WC2B | 7 minutes from Seven Dials
Presented by the award-winning, international comedy company Mischief Theatre, The Play That Goes Wrong follows the inept and accident prone Cornley Polytechnic Drama Society ...More
Entertainment near Seven Dials
London > Entertainment > Theatres
210 Shaftesbury Avenue, Covent Garden, London WC2H | 3 minutes from Seven Dials
A large and appealingly shabby Edwardian theatre which has produced almost a century of successful popular theatre and musicals. The most notorious of these was probably ... More
London > Attractions > Art Galleries
135 Flitcroft Street, Covent Garden, London WC2H | 2 minutes from Seven Dials
Elms Lesters Painting Rooms are housed in an extraordinary space, purpose built as a painting studio in 1904. Since 1984 the gallery has been specialising in ... More
London > Attractions > Art Galleries
19 Greek Street, Soho, London W1D | 3 minutes from Seven Dials
19 Greek Street is a gallery and interior design practice promoting sustainable and socially responsible design. "Eloquently demonstrating that eclectic design and functionality can indeed go ... More
London > Attractions > Historic Buildings
Bedford Street, Covent Garden, London WC2E | 4 minutes from Seven Dials
Affectionately known as "The Actors' Church", St Paul's in Covent Garden is in the heart of theatreland and has long been associated with the theatre community. ... More
London > Restaurants > Cafes and Delis
27 Monmouth Street, Covent Garden, Covent Garden, London WC2H | Same location as Seven Dials
Long before Starbucks, Costa, et al were peddling their wares on every street corner in London, Anita Le Roy had her foot on the English coffee ... More
London > Restaurants > French restaurants
19 - 21 Monmouth Street, Covent Garden, London WC2H | Same location as Seven Dials
The red, white and blue Tricolore hanging over the awning of this traditional French restaurant tells you the patriotic nostalgic dining experience you can expect at ... More
London > Restaurants > Brasseries
Covent Garden Hotel, 10 Monmouth Street, Covent Garden, Covent Garden, London WC2H | 1 minute from Seven Dials
The restaurant at the Firmdale's Covent Garden Hotel on Monmouth Street, Brasserie Max is a buzzy bar and restaurant popular for pre and post theatre dining. ... More
London > Education > English Language Courses
10 Coptic Street, Bloomsbury, London WC1A | 4 minutes from Seven Dials
English [Out There!] takes a very hands-on approach to learning English. The course places an emphasis on using what you have learned. Students are taken out ... More
London > Education > Universities and Colleges
1 Sheffield Street, Holborn, London WC2A | 8 minutes from Seven Dials
The award-winning Saw Swee Hock Student Centre, designed by Irish architects O'Donnell + Tuomey and awarded the RIBA London Building of the Year Award in 2014, ... More
London > Leisure > Parks and Gardens
21 Stacey Street, Covent Garden, London WC2H | 2 minutes from Seven Dials
In the shadow of both Centrepoint and St Giles-in-the-Fields Church, hidden from most tourists and residents alike, lies this beautiful West End garden. Originally a car ... More
London > Nightlife > Bars
35 Earlham Street, Covent Garden, Covent Garden, London WC2H | 1 minute from Seven Dials
Covent Garden "style" bar serving cocktails and a chilled out, trendy vibe. Considered to be one of London’s original “style” or “concept” bars, despite being on the ... More
London > Business > Venue Hire
23-28 Great Russell Street, Bloomsbury, London WC1B | 4 minutes from Seven Dials
Based at Congress House, the headquarters of the Trades Union Congress, the Congress Centre offers several meeting and conference rooms for hire within an architecturally-renowned Grade ... More
London > Business > Venue Hire
45 St. Martin's Lane, Covent Garden, London WC2N | 5 minutes from Seven Dials
To enter the stunning St Martins Lane Hotel in the heart of London's Theatreland you pass through the tallest revolving door in London, a luminescent yellow-glass ... More
Also in Monmouth Street
Our recommendations in the same street as Seven Dials
What's On Today
Near Seven Dials
Theatre | Until 26th September 2015
The Donmar Warehouse 1 minute walk from Seven Dials
Artistic director of the Donmar is celebrating strong and interesting women with her 2015 theatre programme. The second half of ...More
Bend It Like Beckham
Theatre | Until 20th February 2016
Phoenix Theatre 2 minutes walk from Seven Dials
Twelve years after the box office success of Gurinder Chadha's hit film, Bend It Like Beckham comes to the London ...More
Memphis The Musical
Theatre | Until 31st October 2015
Shaftesbury Theatre 3 minutes walk from Seven Dials
Beverley Knight and Killian Donnelly star in Joe DiPietro and David Bryan's Memphis the Musical set in the underground nightclubs ...More
Theatre | Until 1st November 2015
Palace Theatre 3 minutes walk from Seven Dials
Roddy Doyle's bestselling novel 'The Commitments', best known as a hit film in the 1990s, comes to the London stage ...More
Hotels near Seven Dials
From cheap budget places to stay to luxury 5 star suites see our deals for Seven Dials hotels, including Radisson Blu Edwardian Mercer Street from 84% off.