Statistics - 2001

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Hello again, Lisa Brown with my update on a fantastic year here at LondonTown.com - now the world's most popular destination website. We recently undertook a user audit with Hitbox Enterprise in the USA. It was found that LondonTown.com's user figures reached 603,455 unique users (that's equivalent to 115 capacity crowds at the Royal Albert Hall), making LondonTown.com the most popular destination website in the world.

I have included a short preview of the new features for Spring, if you are not already on-board I would suggest that you contact the business development team and start benefiting from the excellent promotional and eCommerce packages on LondonTown.com.

Best wishes for a very profitable new year.

LondonTown.com now number 1 destination website in the world¹

Each month we receive over Ł150,000 of online bookings from LondonTown.com"
Radisson Edwardian

A recent survey found that 22% of tourists who used the Internet to plan their trip to London, used LondonTown.com²

LondonTown.com is now the most popular destination website in the world. The recent user audit found that LondonTown.com had 603,455 unique users. The chart below illustrates how LondonTown.com compares in popularity to the other leading destination websites of the world:

LondonTown.com
Egypt*
Las Vegas*
Louisiana*
New York**
Maui*
New Orleans*
Colorado*
*Source: PC Data Online
**Source: NewYork.com
603,455
405,000
325,000
301,000
250,000
211,000
199,000
161,000

How does LondonTown.com compare in popularity to the websites of leading brands?

CNN.com*
LondonTown.com
ThisisLondon.com**
Loot.com*
TimeOut.com*
VisitBritain.com (BTA)* 950,000
603,455
350,000
340,000
184,000
163,094

*Source: New Media Age, Oct 2000
**Source: Revolution Top 100, 2000

LondonTown.com's Visitor Guide targets a global audience that is planning a leisure or business trip to London, but where exactly are the users coming from?

1. Europe
2. North America
3. UK
4. South America
5. Asia
6. Africa
7. Australasia
40%
28%
25%
3%
2%
1%
1%

The ten most popular sections on LondonTown.com, in order of popularity, are:

1. Maps
2. Accommodation
3. Entertainment
4. Restaurants
5. Attractions
6.
7.
8.
9.
10.
What's On
Sightseeing
Transportation
The Airports
Shopping

Having a global audience means that the site is busy 24hrs a day, particularly between 8am and midnight GMT.

During September and October a technical analysis was conducted of the computers accessing LondonTown.com. 2 million visits were analysed and found the following:

94% of visitors use a Microsoft Windows operating system;
95 - 23%; 98 - 51%; 2000 - 4%; NT - 16%

76% are using Microsoft Explorer as their Internet browser; Netscape - 24%

98% have Java-Script enabled

57% have their screen resolution set to 800 x 600 pixels; 1024 x 768 pixels - 26%

55% have their monitor colour palette set to 65,536 colours; 4.2 Billion - 21%

Although 47% of LondonTown.com users come from countries where English is not the principal language, 74% were running an English language operating system on their computer. The Most popular languages were: 1. English
2. German
3. Swedish
4. Italian
5. Dutch
6. French 74.0%
6.0%
2.3%
2.1%
1.7%
1.7%

Accommodation: The average LondonTown.com online accommodation booking during October 2000 was Ł441.
Entertainment: The average LondonTown.com entertainment booking was for 2.2 tickets with a total cost (including booking fee) of Ł70.35.

On average, when booking online, customers book accommodation for 3.2 nights and the bookings are made approximately 41 days in advance of arriving in London.

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