Group hotel deals near Lillywhite's

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Lillywhite's, 24 Lower Regent Street, London, SW1Y 4QF
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Group booking enquiry near Lillywhite's

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More about the Lillywhite's

Lillywhite’s probably owes its landmark sport shop status to its position in Piccadilly Circus more than anything, but this would be ignoring its remarkable heritage. Its founders, the Lillywhite family, hold a firm place in cricketing folklore. William Lillywhite is credited with the introduction of overarm bowling. His son, and founder of their first sports shop, James, was captain of the England XI and personally financed a trip to play Australia - the very first test match. The initial Lillywhite’s shop opened on Haymarket in 1863, offering customers a before unheard of range of sporting goods. They moved to their current location, beneath the statue of Eros in Piccadilly Circus, in 1925. Back in the day they were famous for their innovation and comprehensive selection (they imported the first diving fins from Europe in 1947) but nowadays - having been bought up by the Sports Soccer empire - things are looking quite generic. However, progress might mean less choice but it’s also led to lower prices. Lillywhite’s certainly has plenty of bargains. The store’s 35,000 square foot of space spread over six vast floors is stacked high with tennis racquets, roller blades and football shirts.

Group bookings from the London hotel experts

For over 16 years we have specialised in helping visitors to London get the best available hotel deals. For group organisers wanting a special deal and assistance planning a trip to London for a large group, we have a specialist team ready to help you out and save you money. London is our focus and as such we have expert knowledge in the city, its hotels and the best London hotel special offers. Complete the enquiry form above or email us at listing out your special group booking requirements.

Kings College London

I just wanted to say a huge THANK YOU for all your tremendously patient help over the last few months. We had a really successful conference, and all the reports I heard of the hotel and the whole experience were really positive. I do hope we weren’t too much trouble, especially with all the constant changes of numbers etc! Do just let me know if there’s still any follow-up to be done, but otherwise thanks again for your great work

Dr Ralph Parfect

Administrator and Teaching Fellow, King's China Institute

Cambridge Education

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Blackboard International

In the midst of the peak tourist season, LondonTown within 24 hours managed to find me three alternatives for a group business booking in central London, all at great rates. It would have taken me days to do this on my own, even if I’d known all the hotels to approach. Great time and money saving, thanks LondonTown!

Carole Lindop

International Events Manager, Blackboard International


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