Group discounts for The Academy

Phone us: 011 44 207 292 2307

The Academy, 21 Gower Street, London, WC1E 6HG
SAVE 78%
SAVE 56%
SAVE 64%
SAVE 81%
SAVE 52%
SAVE 87%
SAVE 80%
SAVE 73%
SAVE 84%

The Academy group booking enquiry

Our service is free. We will deal with your enquiry straight away.


More about The Academy

Taking five Georgian townhouses and combining them into one hotel, The Academy underwent a multi-million-pound interior refurbishment in 2018 and became part of the prestigious Small Luxury Hotels of the World collection. Renowned New York-based designer Alexandra Champalimaud oversaw the refurbishment of the 50 elegant guest rooms and public spaces, blending modern and vintage styles with a nod to the lives and loves of the Bloomsbury Set who lived and worked in the area in the early 20th Century. The lower ground floor houses The Refectory, an intimate breakfast room and function space while T he Alchemy Bar, re-housed on the ground floor, leads through to a beautiful garden. Here you'll find Mr. Ma's Tea House Spa where you can enjoy traditional Asian body therapies including a hot medicinal herbal footbath, Chinese reflexology or Tuina - an invigorating and rhythmical acupressure to energise and balance the body.

Group bookings from the London hotel experts

For over 16 years we have specialised in helping visitors to London get the best available hotel deals. For group organisers wanting a special deal and assistance planning a trip to London for a large group, we have a specialist team ready to help you out and save you money. London is our focus and as such we have expert knowledge in the city, its hotels and the best London hotel special offers. Complete the enquiry form above or email us at listing out your special group booking requirements.

Blackboard International

In the midst of the peak tourist season, LondonTown within 24 hours managed to find me three alternatives for a group business booking in central London, all at great rates. It would have taken me days to do this on my own, even if I’d known all the hotels to approach. Great time and money saving, thanks LondonTown!

Carole Lindop

International Events Manager, Blackboard International

Kings College London

I just wanted to say a huge THANK YOU for all your tremendously patient help over the last few months. We had a really successful conference, and all the reports I heard of the hotel and the whole experience were really positive. I do hope we weren’t too much trouble, especially with all the constant changes of numbers etc! Do just let me know if there’s still any follow-up to be done, but otherwise thanks again for your great work

Dr Ralph Parfect

Administrator and Teaching Fellow, King's China Institute

Cambridge Education

Huge thanks to you once again, I tried to find a group hotel deal online but was unable to; LondonTown really did an excellent job

Carla Crosby

Sales Operations Manager CEG UK


Save even further on hotels, tickets and tours's Group Booking Department can save you time and money booking London hotels, theatre tickets, restaurants, airport transfers and sightseeing tours.

Send an email with your requirements to



Please feel free to contact me directly if I can be of assistance in any way with the planning of your groups visit to London.

Best wishes


Head of Group Booking Department


011 44 207 292 2307



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