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More about the White Cube Mason's Yard
In 2000, Jay Jopling's pioneering White Cube gallery - the spiritual home of the Young British Artists - upped sticks from its original home in St James's for a big new space on Hoxton Square. Jopling (who is, after all, the son of a Conservative MP) must have missed the respectable charms of Belgravia - for he opened this second White Cube gallery back in St James's. Which is not to say that his new gallery is in any way staid or traditional. As one of the most successful British gallerists in recent history he has a happy knack of turning art into monetary success which has earned him a reputation as a svengali figure moulding and manipulating his artists and the market. This is the first freestanding new building in St James's for more than three decades. Built on the site of a former electricity sub-station it is a classic modernist white box, with long slit windows, and a Tate-like glass roof. Inside, its two long gallery spaces carry exhibitions of the very best of contemporary British art.
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