Niketown
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Every swoosh-lover’s dream – the UK’s flagship Nike store is the only place in the country to see the omnipresent sports brand’s full range all together.
As the name suggests, the shop is a concept ‘town’. Buildings, each housing a specific sport, surround a central square, the store’s focal point. In its centre sits the core – a 3-storey high, 360° projector screen – which springs to life every 20 minutes; as window blinds are snapped shut, customers are barraged with a menagerie of sporting images.
Niketown likes to think it’s more than just a shop; each week they put on special events, athletes come in for interviews, they even organise a running club. Since opening in summer 1999 it’s become a London landmark, at ease in the heart of the West End.
With 70,000 square foot of shopping space they manage to fit everything in, and more besides. The store boasts the largest women’s sports clothing and footwear area in Europe.
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Plan the perfect year in the capital with our pick of the best events in London 2021. From January to December, every month boasts an impressive line-up of entertainment. So take a look at our guide and be sure not to miss a thing.
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London > Hotels > Luxury Chain Hotel
19 - 21 Great Marlborough Street, W1F | 2 minutes from Niketown
A swimming pool, spa, fitness room and a range of meeting rooms have been sympathetically accommodated within this historic 5-star Soho hotel. A Grade II listed ... More
London > Apartment > Apartment
5 Maddox Street, W1S | 3 minutes from Niketown
Edgy, urban and very hip, these distinguished apartments are a shopper's seventh heaven. Located near Regents Street, Maddox Street is a stylish sanctuary of tranquility offering ... More
London > Hotels > Luxury Chain Hotel
1c Portland Place, W1B | 3 minutes from Niketown
A lavish '80m refurbishment reasserts the brilliance of this Victorian hotel first opened in 1865 - the first grand hotel in London and possibly the most ... More

London > Shopping > Sporting Goods
187 Regent Street, W1B | 4 minutes from Niketown
At its superstore on Regent Street, Lululemon - makers of workout gear loved by celebrity fans like Kim and Kourtney Kardashian, Reese Witherspoon and ... More

London > Shopping > Sporting Goods
1 Carnaby Street, W1F | 5 minutes from Niketown
A year shy of its 20th birthday and creators of cool gym gear, Sweaty Betty, opened this flagship shop on Carnaby Street; three floors of spot-on ... More

London > Shopping > Sporting Goods
24 Lower Regent Street, St James's, London SW1Y | 10 minutes from Niketown
Lillywhite’s probably owes its landmark sport shop status to its position in Piccadilly Circus more than anything, but this would be ignoring its remarkable heritage. Its founders, ... More



London > Events > Theatre Dates: Monday 5th April 2021 at 5pm and 8.45pm
Niketown, 8 Argyll Street, W1F | 2 minutes from Niketown
Arlene Phillips directs a concert staging of the tribal rock musical with a book and lyrics by Gerome Ragni and James Rado and music by Galt ...More
London > Events > Concerts Dates: Wednesday 21st and Thursday 22nd April 2021 - 7pm
Niketown, 8 Argyll Street, W1F | 2 minutes from Niketown
The invigorating jazz singer-songwriter performs tracks from his back catalogue and latest album, Taller....More
London > Events > Dance Dates: Saturday 8th May 2021 at 2.30pm and 7.30pm & Sunday 9th May 2021 at 2.30pm
Niketown, 8 Argyll Street, W1F | 2 minutes from Niketown
This production sees some of the professional dancers from BBC's popular Strictly Come Dancing show perform favourite ballroom dances, with this tour including Dianne Buswell, Nadiya ...More

London > Entertainment > Theatres
8 Argyll Street, Soho, London W1F | 2 minutes from Niketown
For those who owned televisions in the 1950s and 1960s, the London Palladium is quite simply the most famous variety theatre in the world. Stars who ... More

London > Entertainment > Cinemas
309 Regent Street, Marylebone, London W1B | 2 minutes from Niketown
The historic Regent Street Cinema is where the first ever performance of moving images took place. Created by the Lumière brothers, the film was shown as ... More

London > Entertainment > Classical Music
36 Wigmore Street, Marylebone, London W1U | 6 minutes from Niketown
Built by the Bechstein piano company in 1901, this grandiose concert hall is regarded by many as London's best venue for chamber and solo performances. Wigmore ... More
Sights and Attractions near Niketown

London > Attractions > Art Galleries
20 John Princes Street, Marylebone, London W1G | 2 minutes from Niketown
The Fashion Space Gallery at London College of Fashion regularly hosts exhibitions in fashion-related arts from design and photography to promotion and literature. Located directly behind ... More

London > Attractions > Art Galleries
16-18 Ramillies Street, Soho, London W1F | 2 minutes from Niketown
The Photographers' Gallery - Britain's leading centre for contemporary photography - emerged from a 3.6 million pound redesign in May 2012 revealing the work of Irish ... More

London > Attractions > Historic Buildings
2 All Souls Place, Fitzrovia, London W1B | 4 minutes from Niketown
All Souls Church was the creation of the Prince Regent's favourite designer, John Nash. It was erected in 1824 and formed the pivotal point for Nash's ... More

London > Restaurants > Mexican restaurants
12 Great Castle Street, Fitzrovia, London W1W | 1 minute from Niketown
Seems Londoners can't get enough of these spiced up fat wraps by Ben Fordham and head chef and partner ... More

London > Restaurants > Italian restaurants
4 Great Portland Street, Fitzrovia, London W1W | 1 minute from Niketown
Not far from the unending crowds at Oxford Circus, close to the restaurants of Market Place, Dego offers some respite from the crush through fine Italian ... More

London > Restaurants > Italian restaurants
19 Great Portland Street, Fitzrovia, London W1W | 1 minute from Niketown
Don't be put off by your initial impressions of this huge and airy restaurant - it looks like the food court at Bluewater, but there's a ... More

London > Education > Cookery Courses
15B Little Portland Street, Fitzrovia, London W1W | 2 minutes from Niketown
Awarded The Best City Cookery School 2013, the Cookery School at Little Portland Street has been teaching people to make simple, honest food for more than ... More

London > Education > Adult Education
19 Wigmore Street, Marylebone, London W1U | 5 minutes from Niketown
Whether you're a Nigella or not in the kitchen, the L'atelier des Chefs cookery school can teach you something. Classes are given in the basement kitchens ... More

London > Education > Cookery Courses
118 Marylebone Lane, Marylebone, London W1U | 9 minutes from Niketown
The Caldesi family first set up a cooking school in Giancarlo's native Tuscany. His 'Return to Tuscany' was captured by BBC cameras and dished up on ... More

London > Leisure > Martial Arts
309 Regent Street, Marylebone, London W1B | 2 minutes from Niketown
Despite several high-profile aficionados – J-Lo and Angelina Jolie included – Israel’s contribution to martial arts is still unknown to the general public. Krav Maga ... More

London > Leisure > Health and Beauty
1c Portland Place, Marylebone, London W1B | 3 minutes from Niketown
Chuan Spa, based at the Langham Hotel, is the ultimate in spa and wellbeing experiences. Designed to create a tranquil atmosphere to maximise relaxation, Chuan Spa ... More

London > Leisure >
24-26 Maddox Street, W1S | 3 minutes from Niketown
Named after the former USA Secretary of State, Madeline Albright, who famously said "There's a special place in hell for women who don't help ... More

London > Restaurants > Gastropub
77a Wells Street, Fitzrovia, London W1T | 3 minutes from Niketown
Gastropub... More


London > Restaurants > Gastropub
86 Great Titchfield Street, Fitzrovia, London W1W | 5 minutes from Niketown
Following a refurbishment in 2014, the Crown & Sceptre in Fritzrovia has revealed a new look and an improved range of beers including London brews, seasonally ... More
Nightlife near Niketown

London > Nightlife > Bars
4 Great Portland Street, Fitzrovia, London W1W | 1 minute from Niketown
The London Cocktail Club (LCC) located on Great Portland Street, just north of Oxford Circus, is the third and the latest cocktail bar from 'The Restaurant' ... More


London > Nightlife > Bars
Market Place, W1W | 1 minute from Niketown
Found just around the corner from Oxford Circus, the Market Place Bar is a hotspot for post-work drinks. With free WiFi, comfy ... More
Meeting venue hire near Niketown

London > Business > Venue Hire
50 Berners Street, Fitzrovia, London W1T | 4 minutes from Niketown
... More

London > Business > Venue Hire
28 Portland Place, Fitzrovia, London W1B | 6 minutes from Niketown
... More

London > Business > Venue Hire
30 Rathbone Street, Fitzrovia, London W1T | 6 minutes from Niketown
Centrally located in Fitzrovia, it's a short walk from The Rathbone to Oxford Street, Soho and London's theatre district. With high speed wireless broadband available in ... More
Also in Oxford Street
Our recommendations in the same street as Niketown
Hotels Near Niketown What's On Today Near Niketown Pretty Woman: The Musical Theatre | Until 4th September 2021 Piccadilly Theatre 8 minutes walk from Niketown Aimie Atkinson plays Vivian Ward and Danny Mac is Edward Lewis in the romantic musical based on the 1990 film, ...More Six The Musical Theatre | Until 18th April 2021 Lyric Shaftesbury Avenue 9 minutes walk from Niketown Toby Marlow and Lucy Moss' playful musical history lesson about Henry VIII and his six wives, which puts the spotlight ...More Adam Kay: This Is Going To Hurt Comedy | Until 7th March 2021 Palace Theatre 10 minutes walk from Niketown Adam reads aloud unsettling entries from his diary as a junior doctor and intersperses the anecdotes with songs....More Here Come The Boys Dance | Until 15th May 2021 Garrick Theatre 14 minutes walk from Niketown CBBC star Karim Zeroual hosts a competitive dance-off between Strictly Come Dancing favourites Aljaz Skorjanec, Pasha Kovalev, Robin Windsor and ...More ![]() Wellcome Collection: Being Human Exhibitions | Until 1st September 2021 Wellcome Collection 15 minutes walk from Niketown Replacing Medicine Now as a permanent display at the Wellcome Collection, Being Human is a free exhibition which takes a ...More ![]() Fourth Plinth: Heather Phillipson THE END Exhibitions | Until 26th March 2022 Trafalgar Square 15 minutes walk from Niketown London born artist Heather Philipson puts an ice cream with a cherry on top on The Fourth Plinth in Trafalgar ...More ![]() Hello, Dolly! Theatre | Until 6th March 2021 Adelphi Theatre 17 minutes walk from Niketown Multi Olivier and BAFTA Award winning Imelda Staunton plays meddlesome socialite turned matchmaker Dolly Levi, taking the title role in ...More Songs For A New World Theatre | Until 14th March 2021 Vaudeville Theatre 17 minutes walk from Niketown Seimi Campbell directs David Hunter, Rachel John, Cedric Neal and Rachel Tucker in a limited West End run of Jason ...More ![]() The Woman In Black Theatre | Until 27th March 2021 Fortune Theatre 18 minutes walk from Niketown One of the less well-known West End fixtures, this adaptation of Susan Hill's gothic novel has been packing out houses ...More ![]()
Hotels near Niketown
From cheap budget accommodation to luxury 5 star suites see our discounts for Niketown hotels, including The Courthouse Hotel from 0% off. |
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