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Every swoosh-lover’s dream – the UK’s flagship Nike store is the only place in the country to see the omnipresent sports brand’s full range all together.
As the name suggests, the shop is a concept ‘town’. Buildings, each housing a specific sport, surround a central square, the store’s focal point. In its centre sits the core – a 3-storey high, 360° projector screen – which springs to life every 20 minutes; as window blinds are snapped shut, customers are barraged with a menagerie of sporting images.
Niketown likes to think it’s more than just a shop; each week they put on special events, athletes come in for interviews, they even organise a running club. Since opening in summer 1999 it’s become a London landmark, at ease in the heart of the West End.
With 70,000 square foot of shopping space they manage to fit everything in, and more besides. The store boasts the largest women’s sports clothing and footwear area in Europe.
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With an exciting calendar of entertainment, 2019 is another special year in London. Find out what's happening throughout the capital with our thorough guide to the best 2019 London events.
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London > Hotels > Luxury Chain Hotel from Ł191 21% off
19 - 21 Great Marlborough Street, W1F | 2 minutes from Niketown
A swimming pool, spa, fitness room and a range of meeting rooms have been sympathetically accommodated within this historic 5-star Soho hotel. A Grade II listed ... More
London > Apartment > Apartment from Ł167 42% off
5 Maddox Street, W1S | 3 minutes from Niketown
Edgy, urban and very hip, these distinguished apartments are a shopper's seventh heaven. Located near Regents Street, Maddox Street is a stylish sanctuary of tranquility offering ... More
London > Hotels > Luxury Chain Hotel from Ł267 37% off
1c Portland Place, W1B | 3 minutes from Niketown
A lavish '80m refurbishment reasserts the brilliance of this Victorian hotel first opened in 1865 - the first grand hotel in London and possibly the most ... More
London > Shopping > Sporting Goods
187 Regent Street, W1B | 4 minutes from Niketown
At its superstore on Regent Street, Lululemon - makers of workout gear loved by celebrity fans like Kim and Kourtney Kardashian, Reese Witherspoon and ... More
London > Shopping > Sporting Goods
1 Carnaby Street, W1F | 5 minutes from Niketown
A year shy of its 20th birthday and creators of cool gym gear, Sweaty Betty, opened this flagship shop on Carnaby Street; three floors of spot-on ... More
London > Shopping > Sporting Goods
24 Lower Regent Street, St James's, London SW1Y | 10 minutes from Niketown
Lillywhite’s probably owes its landmark sport shop status to its position in Piccadilly Circus more than anything, but this would be ignoring its remarkable heritage. Its founders, ... More
London > Events > Exhibitions Dates: 7th June to 31st August 2019 - Various Times
Niketown, 22 Dering Street, W1S | 4 minutes from Niketown
The first solo exhibition by the artist, clothing designer and skateboarder brings together photography, digital illustration and installation inspired by religion and pop culture....More
London > Events > Exhibitions Dates: 12th July to 1st September 2019
Niketown, 9 Conduit Street, W1S | 4 minutes from Niketown
Famed for its theatrical interiors and spectacular site-specific installations, sketch has been transformed once again this summer thanks to renowned illustrator Clym Everndon, who has built ...More
London > Events > Concerts Dates: Friday 23rd August 2019 - 7.30pm
Niketown, 100 Oxford Street, W1D | 5 minutes from Niketown
The songwriter from The Damned performs a solo show featuring material from throughout his long career....More
London > Entertainment > Theatres
8 Argyll Street, Soho, London W1F | 2 minutes from Niketown
For those who owned televisions in the 1950s and 1960s, the London Palladium is quite simply the most famous variety theatre in the world. Stars who ... More
London > Entertainment > Cinemas
309 Regent Street, Marylebone, London W1B | 2 minutes from Niketown
The historic Regent Street Cinema is where the first ever performance of moving images took place. Created by the Lumière brothers, the film was shown as ... More
London > Entertainment > Classical Music
36 Wigmore Street, Marylebone, London W1U | 6 minutes from Niketown
Built by the Bechstein piano company in 1901, this grandiose concert hall is regarded by many as London's best venue for chamber and solo performances. Wigmore ... More
Sights and Attractions near Niketown
London > Attractions > Art Galleries
20 John Princes Street, Marylebone, London W1G | 2 minutes from Niketown
The Fashion Space Gallery at London College of Fashion regularly hosts exhibitions in fashion-related arts from design and photography to promotion and literature. Located directly behind ... More
London > Attractions > Art Galleries
16-18 Ramillies Street, Soho, London W1F | 2 minutes from Niketown
The Photographers' Gallery - Britain's leading centre for contemporary photography - emerged from a 3.6 million pound redesign in May 2012 revealing the work of Irish ... More
London > Attractions > Historic Buildings
2 All Souls Place, Fitzrovia, London W1B | 4 minutes from Niketown
All Souls Church was the creation of the Prince Regent's favourite designer, John Nash. It was erected in 1824 and formed the pivotal point for Nash's ... More
London > Restaurants > Mexican restaurants
12 Great Castle Street, Fitzrovia, London W1W | 1 minute from Niketown
Seems Londoners can't get enough of these spiced up fat wraps by Ben Fordham and head chef and partner ... More
London > Restaurants > Italian restaurants
4 Great Portland Street, Fitzrovia, London W1W | 1 minute from Niketown
Not far from the unending crowds at Oxford Circus, close to the restaurants of Market Place, Dego offers some respite from the crush through fine Italian ... More
London > Restaurants > Italian restaurants
19 Great Portland Street, Fitzrovia, London W1W | 1 minute from Niketown
Don't be put off by your initial impressions of this huge and airy restaurant - it looks like the food court at Bluewater, but there's a ... More
London > Education > Cookery Courses
15B Little Portland Street, Fitzrovia, London W1W | 2 minutes from Niketown
Awarded The Best City Cookery School 2013, the Cookery School at Little Portland Street has been teaching people to make simple, honest food for more than ... More
London > Education > Adult Education
19 Wigmore Street, Marylebone, London W1U | 5 minutes from Niketown
Whether you're a Nigella or not in the kitchen, the L'atelier des Chefs cookery school can teach you something. Classes are given in the basement kitchens ... More
London > Education > Cookery Courses
118 Marylebone Lane, Marylebone, London W1U | 9 minutes from Niketown
The Caldesi family first set up a cooking school in Giancarlo's native Tuscany. His 'Return to Tuscany' was captured by BBC cameras and dished up on ... More
London > Leisure > Martial Arts
309 Regent Street, Marylebone, London W1B | 2 minutes from Niketown
Despite several high-profile aficionados – J-Lo and Angelina Jolie included – Israel’s contribution to martial arts is still unknown to the general public. Krav Maga ... More
London > Leisure > Health and Beauty
1c Portland Place, Marylebone, London W1B | 3 minutes from Niketown
Chuan Spa, based at the Langham Hotel, is the ultimate in spa and wellbeing experiences. Designed to create a tranquil atmosphere to maximise relaxation, Chuan Spa ... More
London > Leisure >
24-26 Maddox Street, W1S | 3 minutes from Niketown
Named after the former USA Secretary of State, Madeline Albright, who famously said "There's a special place in hell for women who don't help ... More
London > Restaurants > Gastropub
77a Wells Street, Fitzrovia, London W1T | 3 minutes from Niketown
Gastropub... More
London > Restaurants > Gastropub
86 Great Titchfield Street, Fitzrovia, London W1W | 5 minutes from Niketown
Following a refurbishment in 2014, the Crown & Sceptre in Fritzrovia has revealed a new look and an improved range of beers including London brews, seasonally ... More
Nightlife near Niketown
London > Nightlife > Bars
4 Great Portland Street, Fitzrovia, London W1W | 1 minute from Niketown
The London Cocktail Club (LCC) located on Great Portland Street, just north of Oxford Circus, is the third and the latest cocktail bar from 'The Restaurant' ... More
London > Nightlife > Bars
Market Place, W1W | 1 minute from Niketown
Found just around the corner from Oxford Circus, the Market Place Bar is a hotspot for post-work drinks. With free WiFi, comfy ... More
Meeting venue hire near Niketown
London > Business > Venue Hire
50 Berners Street, Fitzrovia, London W1T | 4 minutes from Niketown
... More
London > Business > Venue Hire
28 Portland Place, Fitzrovia, London W1B | 6 minutes from Niketown
... More
London > Business > Venue Hire
30 Rathbone Street, Fitzrovia, London W1T | 6 minutes from Niketown
Centrally located in Fitzrovia, it's a short walk from The Rathbone to Oxford Street, Soho and London's theatre district. With high speed wireless broadband available in ... More
Also in Oxford Street
Our recommendations in the same street as Niketown
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Hotels Near Niketown What's On Today Near Niketown  Joseph and the Amazing Technicolor Dreamcoat Theatre | Until 8th September 2019 London Palladium 2 minutes walk from Niketown Jason Donovan and Sheridan Smith star as the Pharaoh and The Narrator while 21-year-old newcomer Jac Yarrow takes the lead ...More  John Lewis Garden Society: Roof Fest Exhibitions | Until 29th September 2019 John Lewis Rooftop 3 minutes walk from Niketown The rooftop of the John Lewis department store, high up above Oxford Street, has been transformed once again for summer ...More  The Blind Tiger Exhibitions | Until 30th September 2019 Dum Biryani House 4 minutes walk from Niketown A new late night Soho bar opens just for the summer. Below DUM Biryani House on Wardour Street, The Blind ...More  Clym's Coat Check Exhibitions | Until 1st September 2019 Sketch London 4 minutes walk from Niketown Famed for its theatrical interiors and spectacular site-specific installations, sketch has been transformed once again this summer thanks to renowned ...More  Courtyard Garden: Sanderson Hotel Exhibitions | Until 1st September 2019 The Long Bar 4 minutes walk from Niketown Parrots and butterflies rest in the foliage that has blossomed in the Courtyard Garden, a hidden gem next to the ...More  Daisy Green Collection x Plates Plant-Based Summer Menu Foodie Events | Until 1st September 2019 Scarlett Green 5 minutes walk from Niketown Renowned for its epic bottomless brunches and relaxed Aussie café culture, the Daisy Green Collection has teamed up with acclaimed ...More  Regent Street Summer Streets Shopping | Until 15th September 2019 Regent Street 5 minutes walk from Niketown For select Sundays this summer Regent Street is banning traffic for the popular Summer Streets series. The summer-long event combines ...More The Stargazers Concerts | On 24th August 2019 The 100 Club 5 minutes walk from Niketown Retro rock'n'roll is the style of this London-based five-piece. Sister Suzie supports....More  Hush Courtyard: Into the Wild Foodie Events | Until 30th September 2019 Hush Brasserie 5 minutes walk from Niketown Escape the heat and hustle of the city and discover a hidden botanical oasis between New Bond Street and Claridge's ...More  The Lehman Trilogy Theatre | Until 3rd August 2019 Piccadilly Theatre 8 minutes walk from Niketown Following a sold-out run at the National Theatre, the critically acclaimed The Lehman Trilogy transfers to the Piccadilly Theatre in ...More New on LondonTown  Beethoven Festival Weekend Concerts | From 14th September Launching Wigmore Hall's special Beethoven 250 season, which ...More Beethoven 250 Concerts | From 14th September December 2020 marks the 250th anniversary of Beethoven's birth and to celebrate the occasion Wigmore ...More  The Official Camden Oktoberfest Clubbing and Nightlife | From 28th September After three sell out years, The Official Camden ...More  Berto Dining From the team behind popular neighbourhood pizzeria Zia Lucia, Berto is an authentic artisanal pasta ...More  Colours Entertainment Mothership Group, the team behind the Queen of Hoxton and The Book Club, gives us ...More Foragers Of The Foreshore Exhibitions | From 24th September An expansive exhibition at the Bargehouse on mudlarking on the River Thames, Foragers of the Foreshore is curated by Florence Evans and features photographic portraits of mudlarkers taken by Hannah Smiles. Meet Mudlarker in Residence ...More Royal Docks Attractions The biggest enclosed docks in the world, with around 250 acres of water, the Royal Docks encompass three docks....More  Thabiso Sekgala: Here Is Elsewhere Exhibitions | From 28th August Fifty works by the late South African photographer, ...More  Astana Ballet Dance | From 12th September The Republic of Kazakhstan's leading ballet company performs four one-act ballets at the Royal Opera ...More  Electric Soul Festival Concerts | On 7th September A brand new one day only festival that's music to the ears of soul fans,the ...More  What Girls Are Made Of Theatre | From 9th September Actor, musician and playwright Cora Bissett used her own diaries to document her life from ...More The Fishermen Theatre | From 3rd September New Perspectives' award-winning staging of Chigozie Obioma's powerful allegory of brotherhood based on the Man Booker Prize shortlisted novel. Adapted for the stage by Gbolahan Obisesan, The Fishermen tells the powerful story of four brothers ...More  A Day in the Death of Joe Egg Theatre | From 21st September Toby Stephens and Claire Skinner (best known for ...More  Haya Dining Offering Tel Aviv-inspired cuisine across two floors, Haya is an all-day Mediterranean restaurant in west ...More  Liv Dining Offering a neighbourhood hub for residents of Belgravia, Chelsea and Battersea, Liv is an all-day ...More  Best Food Halls in London Article With Market Halls, Arcade and Seven Dials Market opening in one year, food halls ...More  December in London 2019 Article The National Theatre adapts Neil Gaiman's modern myth for its Christmas show, joining much ...More 
Hotels near Niketown
From cheap budget places to stay to luxury 5 star hotels see our discounts for Niketown hotels, including The Courthouse Hotel from 91% off. |
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